The Real Estate Tomato - Archives February, 2008

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The Real Estate Business Is Content, Not Home Selling - 02/28/08 10:22 PM

The above might seem like an odd statement, but it couldn’t be more true.
Let me use some examples of other industries to illustrate the point.
The Music Industry The business is content creation; melodies, lyrics, videos, live presentations, etc.The product comes in the form of CD’s, DVD’s, downloads, posters, … (5 comments)

How Has Blogging Changed Your Real Estate Career? - Roberta Murphy - 02/28/08 12:14 PM

(Originally posted on the RET Monday the 25th)Here we are with our fourth article in a series of interviews that we've conducted with a handful of our Tomato Blogger Clients.
Our mission throughout these interviews is to learn how the efforts of our blogging clients have made significant, and positive differences … (5 comments)

7 Reasons Why Your Local Real Estate Blogging Peers Are Not Your Competition - 02/24/08 05:48 PM

Because the clients we work with have such a positive experience with their blogging, they commonly express the concern that they would prefer us to not educate others in their geographic areas of focus. Sometimes they ask in jest, other times they are actually dead serious and willing to pay for exclusivity.
As unwise … (16 comments)

Is Your Website Working Against Your Real Estate Career? - 02/20/08 05:10 PM

No one is denying that there has been a shake-up in the real estate industry.Empty cubicles, where there once was a waiting list, tell the story better than I could. A thinning of the herd is always a positive thing for those staying put, but the bottom line is that there … (15 comments)

How Has Blogging Changed Your Real Estate Career? - Mary DeLuca - 02/09/08 03:31 PM

This article is the third in a series of interviews that we've conducted with a handful of our Tomato Blogger Clients.
The theme throughout these interviews is to learn how their blogging efforts have made huge differences in their real estate career.
Today, allow me to introduce Mary DeLuca. Mary’s … (3 comments)

Why Worrying About SEO Is Detrimental to Your Real Estate Blog - 02/08/08 12:53 PM

Last year I wrote a post called 96% of All Real Estate Blogs Will Fail.
It has become more and more clear that I failed to mention another clear reason why real estate bloggers are bound to abandon their blogging efforts.
S.E.O.Search Engine Optimization
Realtors help buyers buy property.Realtors help … (9 comments)

Blogging Etiquette - The Blog Comment Policy - Do You Need One? - 02/05/08 01:41 PM

Blogs are meant to be a two-way street. We are blogging for an audience. Engaging that audience to participate is a huge part of the the motivation and an element that can define a blog’s success.
So where do you draw the line?
What do you consider acceptable behavior by … (24 comments)

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