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real estate blogging: This Week's Class Schedule For Tomato University - SEO, Social Media, Mobile Bloggling and Posterous. - 05/10/10 12:20 PM

Last week was another incredible week of classes at Tomato University.  I had the opportunity to sit in on most of the classes, and I couldn’t have been more impressed with our professor’s efforts.
This week looks to have just as much punch and impact with some very popular topics and skilled professors.
Do not miss a class that catches your attention, you might not see it come around again for a while.
Monday May 10th at 11:00 am PDT Show Me Your Back End - Autoresponder Messages That Sell More Homes.
With Steve Rosenbaum
Steve Rosenbaum knows how to … (6 comments)

real estate blogging: The 2 Most Important Things To Consider About Your Real Estate Blogsite-Website - 04/20/10 06:49 PM
On nearly every call with a real estate blogger looking for advice, I end up having them consider both of the following.  Everything else is at best tertiary to these concerns and can probably be satisfied by simply keeping these primary items in mind.
1. Why Are Your Visitors On Your Website? What brought them there, and what are they expecting?  Did they do a search on Google and find an article that you wrote?  Did they click from a link in your email signature?Was it a Tweet? a Facebook status update? a YouTube video?Did you tell them to go there? Did someone or something … (13 comments)

real estate blogging: How To Approach Real Estate Blogging And Ensure Your Success, Guaranteed - 03/12/10 12:19 PM
 
I sat here making an effort to finish writing an article covering the 2 most crucial things to consider about your website when I was derailed by the topic below.
The following is based on a phone rant that I have let loose so many times that I’m starting to feel myself on auto-pilot, almost thinking about something else, as I explain the basic formula to guaranteed blogging success.  It struck me that I need to write this down before I mistakenly consider it to be no longer relevant.  The fact is that it couldn’t be more relevant for new and struggling real estate bloggers.
I am adding … (10 comments)

real estate blogging: Real Estate Brokerage Websites - I Don’t Think We Are In Kansas Anymore - 12/09/09 11:26 AM

Real Estate Brokerage Websites - I Don’t Think We Are In Kansas Anymore Beth Butler, former Broker for EWM Realtors in Miami, FL wants to get into the head of real estate brokers around the country.  She wants to share her expertise in managing an incredibly successful real estate company blogsite with those that need to see the light.  The playing field has changed, and many need a coach.  Beth is that Coach.
Real Estate Brokerage Websites - I Don’t Think We Are In Kansas Anymore By Beth Butler
Just like in the Wizard of Oz, when Dorothy tiptoes out of her … (5 comments)

real estate blogging: Teresa Boardman Talks With The Real Estate Tomato TODAY at 3pm on RETomatoRadio.com - 10/15/09 04:08 PM
 
 
We are thrilled to announce that on RETomatoRadio.com will be speaking with Real Estate Blogging Royalty, Teresa Boardman. Teresa has launched the StPaulRealEstateBlog.com in November 2005, and has hardly missed a day of blogging since.
Her dedication, and local-focused approach to blogging has been the inspiration of 1000s of real estate bloggers across the country.
Together, with Teresa we will be discussing the following:
How on Earth she manages to regularly write for:
StPaulRealEstateBlog.com
AllTAllDay.com
StPaulPaulPhotos.com
RealEstateWeenie.com
RealEstateTomato.com
Inman.com
ActiveRain.com
 
Photo Blogging
Topic Development
Blogging Discipline
And the “Future of the Future” because no one is addressing that.
 
And … (5 comments)

real estate blogging: How To Choose A Domain Name For Your Real Estate Blogsite - 09/13/09 12:11 PM
 
How To Choose A Domain Name For Your Real Estate Blogsite Without doubt, the most common question that I get from brand new blogging clients is, "Can you help me choose a domain name?" The days of agents using their own name as their website identity are gone, and this has them left with the task of developing a new, powerful brand.
After answering this question and setting up several hundred domains over the last few years the formula has become clear. That said, you could probably break everyone one of these 'rules' and still end up with an incredibly successful blog.
… (11 comments)

real estate blogging: 50 Sound Real Estate Blogging Tips - 07/11/09 04:49 PM
50 Sound Real Estate Blogging Tips Most of my blogging efforts revolve around delivering sound real estate blogging advice.  The articles generally take me at least a couple of hours to develop, format, publish and broadcast.  I have dozens and dozens of ideas that are just waiting to be developed and published, but as we all know, the mostchallenging thing about blogging is carving out the time.
Then it strikes me. Micro Blogging on Twitter would be a fantastic solution to my dilemma: a ton of ideas, and no time to get them into blog-shape.  So, on April 25th, 2009, I started posting Real Estate Blogging Tips to … (21 comments)

real estate blogging: The 11 Most Common Pitfalls For New Real Estate Bloggers - 07/01/09 01:41 PM

The 11 Most Common Pitfalls For New Real Estate Bloggers We’ve trained hundreds of real estate agents to make the blog an effective marketing tool.  We run them through a dozen hours of personal training classes, aiming to keep them on track to success. 
The following represent the most common issues that we help them recognize in or to keep them focused.
___
1. Worrying About Design Before the Writing ___
This is akin to planning a wedding before you have even met your husband/wife to be.  Before you even ‘deserve’ a great looking home for your blogging, you need to have shown … (11 comments)

real estate blogging: Lost In The Crowd: Realtors Fail To Effectively Leverage Social Media. - 03/31/09 07:08 PM

 
Don't Get Caught On Your Knees Sifting For Gold When You Could Be On Stage, Making A Lasting Impression.  
I am so proud of the real estate industry.  You've come so far!  
In the latter half of the 90's decade, as the Internet promised to be a modern gold rush, curiously, Realtors showed little interest.  It wasn't until just recently that the Realtor's personal website was accepted as an obligatory expense.  The irony is that now it has little chance of being effective.
But today, I actually have faith in the real estate agent's embrace of the Internet as … (15 comments)

real estate blogging: 8 Things That You Are Not Doing On Your Real Estate Blog, But Should Be. - 01/06/09 09:38 AM
1. Microblogging Twitter is all the rage… and yet most blogging agents aren’t using it becausethey don’t grasp the value. 
Here’s another way to approach the Micro-Blog: Instead of catering to the audience in a Twitter Community, consider those that are actually coming to read your blog.  Short updates from you about the market, your efforts as an agent, new listings, and news flashes are just the sort of thing that your readers will appreciate.  Now pop them on your blog, and syndicate that back up to Twitter instead of the other way around. (More on this in coming weeks)
Hot tip: When it … (15 comments)

real estate blogging: WARNING! Horn Tooting: The Inman List of the Top 25 Most Influential Real Estate Bloggers for 2008 Is Out, and We're On It! - 11/01/08 02:13 AM
After what has been an absolutely whirlwind year of company growth, product development and business travel, it’s hard to believe we had any time to blog at all.  So, I have to admit, being recognized for the 2nd year in a row as one of the most influential real estate bloggers, came as a bit of a surprise… albeit a pleasant surprise.
I’d like to think that the reason that I have been recognized as being so influential is because of the success of the many hundreds of real estate bloggers that we have developed over the last 2 years.
Collectively our clients have published 10’s … (45 comments)

real estate blogging: Why Should I Blog? - It's About the Value of Being Seen as the Expert in Your Niche - 10/23/08 01:23 PM
As I was standing at the podium at the Christie’s Global Conference talking about the marriage that is Real Estate and Content, an idea struck me that at the time I only had an opportunity to touch on... knowing it deserved more.
The audience I was speaking to deals mostly in incredibly high end luxury homes.  We're talking mansions, castles, villas and the like.  What struck me was the idea that if you were to break down the value of their time when applied to working with one of these listings, you're easily looking at several hundred dollars an hour... and … (16 comments)

real estate blogging: Announcing the Launch of Real Estate Tomato 2.0 - Community. Knowledge. Excellence. - 09/02/08 01:06 PM
For the last 2+ years, we have been forwarding the domain name RealEstateTomato.com to this blog (realestatetomato.typepad.com).  Today, that changes. We are happy to announce the launch of the official website for our company and community, RealEstateTomato.com!
This blog here will continue to be our Real Estate Blogging Advice column, and for now will remain mostly unchanged. 
So why the new site?
1. Community First The care that we put into each and every client, has us feeling like one big family.  Each blogging client has a relationship with our whole crew, and many of them with each other.
The homepage of … (9 comments)

real estate blogging: How Has Blogging Changed Your Real Estate Career? - Brad Nix and the RETechSouth Event - 03/15/08 07:52 PM
This is the fifth article in a series of interviews that we've held with a handful of our Tomato Blogger Clients.
Our mission throughout these interviews is to learn how the efforts of our blogging clients have made significant, and positive differences in their real estate career.
Today’s interview is with broker, Brad Nix of Maxsell Real Estate.  Maxsell Real Estate “is the only real estate company in Metro Atlanta exclusively servicing the I-575 Real Estate Corridor of Northwest Atlanta.”
Brad joined the Vine in late February of 2007.  He was a great choice for today’s interview because of just how much his business and use of … (6 comments)

real estate blogging: How Has Blogging Changed Your Real Estate Career? - Roberta Murphy - 02/28/08 12:14 PM
(Originally posted on the RET Monday the 25th)Here we are with our fourth article in a series of interviews that we've conducted with a handful of our Tomato Blogger Clients.
Our mission throughout these interviews is to learn how the efforts of our blogging clients have made significant, and positive differences in their real estate career.
Today’s interview is with Roberta Murphy of both SanDiegoPreviews.com and LuxuryHomeDigest.com.
Roberta was one of our very first clients and an early graduate of our intense blog training course. Way back in the Fall of 2006, Roberta contacted us after reading our writings on ActiveRain. … (5 comments)

real estate blogging: How Has Blogging Changed Your Real Estate Career? - Mary DeLuca - 02/09/08 03:31 PM
This article is the third in a series of interviews that we've conducted with a handful of our Tomato Blogger Clients.
The theme throughout these interviews is to learn how their blogging efforts have made huge differences in their real estate career.
Today, allow me to introduce Mary DeLuca. Mary’s blog is Beltway Ramblings, covering the community and real estate happenings around Arlington, Virginia, aka the Beltway in Washington, DC. Her launch date was June of 2007.
Tomato-
Mary, you jumped at the chance to be interviewed, what has you so fired up about blogging?
Mary-
Blogging has done wonders for … (3 comments)

real estate blogging: How Has Blogging Changed Your Real Estate Career? - Uncle Jack LeVine - 01/25/08 08:08 PM
This article is the second in a series of interviews that we've conducted with a handful of our Tomato Blogger Clients.
The theme throughout these interviews is to learn how their blogging efforts have made huge differences in their real estate career.
Today we meet "Uncle Jack". Jack Levine is the author of Very Vintage Vegas in Las Vegas, Nevada. Jack originally began blogging way back in October of 2005. He may even have been the very first real estate blogger in Las Vegas.After a break from blogging in late 2006, Jack reemerged with the official launch Very Vintage Vegas … (22 comments)

real estate blogging: How Has Blogging Changed Your Real Estate Career? - Jackie Colson-Miller - 01/24/08 08:28 PM
This is the first in a series of interviews we’ve conducted with some of our clients that have completely made-over their marketing strategies since the launch of their real estate blog.
Our goal is to illustrate just how much the Internet has become a part of their client acquisition process now that the blog has become the center of that strategy.
Our first interview is with the author of Real Estate Sizzle, Jackie Colson-Miller of Tampa, Florida. She launched her site and training with us in March last year (2007).
During arguably the worst year in recent real estate history, Jackie … (14 comments)

real estate blogging: Dichotomy of the Real Estate Blog - Do You Please the Readers or Search Engines? - 01/17/08 03:26 PM
A little knowledge is dangerous thing, as can be a lot of itThe Challenge:How to be found in Valley of Search and write Compelling Content that has you building relationships with your readers.This article is not about helping you be more compelling of an author, but rather an effort to keep you from overstepping the comfort level with your readers and the search engines.There are two very different concerns that people discuss, with all sorts of conflicting opinions.What is the tipping point of including relevant keywords that will a. Have you being found, but not enjoyed?b. Have you punished for over … (44 comments)

real estate blogging: Looking For Ready To Act Buyers? Blog These Proven To Succeed Real Estate Topics - 10/15/07 07:14 PM
As promised last week, Monday Real Estate Blogging Advice Posts will now be the result of the collective collaboration from our own Clients, the Tomato Bloggers.
This Week’s Collaborative Blogging Advice Topic:What Should Realtors Be Blogging About In Order To Attract Ready To Act Home Buyers?
As a disclaimer, I don’t know that there is an objectively correct answer to the question, given that every target market is different, be it urban or rural, or beach front or mountain living.  Nonetheless, it made for a fascinating conversation in the Tomato Forum.  Here’s what we made of it:
The Internet Lead is generally … (26 comments)

 

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