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real estate blogging advice: New To Real Estate Blogging? 6 Simple Steps to Get You Started. - 12/04/09 02:07 PM
New To Real Estate Blogging? 6 Simple Steps to Get You Started. For the entire month of December I will be writing articles as contributions to what I call the Rewrite Project.  Instead of writing on new topics, I am going to be digging through the advice archives and rewriting the "oldies but goodies".  Why?  Why not?  But it is also an exercise to show you that you can never step in the same river twice, and finding relevant blog content to publish is as easy as looking in the rear-view mirror.
The next article in my series of rewrites is the dismantling and … (5 comments)

real estate blogging advice: Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer. - 12/03/09 11:37 AM

Exactly How The Long Tail In Real Estate Blogging Will Bring The Ready-To-Act Home Buyer.  
For the entire month of December I will be writing articles as contributions to what I call the Rewrite Project.  Instead of writing on new topics, I am going to be digging through the advice archives and rewriting the "oldies but goodies".  Why?  Why not?  But it is also an exercise to show you that you can never step in the same river twice, and finding relevant blog content to publish is as easy as looking in the rear-view mirror.  
One of the first … (11 comments)

real estate blogging advice: An Honest Look at the Impact of Video on Your Real Estate Blog - 06/05/09 06:41 PM
Welcome to our latest Tomato Collaborative Article where we cover the topic of Video in Real Estate Blogging. We recently had a Tomato Radio episode on the same subject, and this article is the collective opinion and insight from the contributors on our internal Matrix Blog. 
My question to our audience was What is the Impact of Video in your Real Estate Blogging? Below is my best effort at stitching together their comments in a comprehensive manner. Pros: The Audience Better Identifies With Author. Rob Saxe: Who I am comes through more on video than when I write an article.  From experience, that video blogging as … (9 comments)

real estate blogging advice: How Does Teresa Boardman Post Every Day To Her Real Estate Blog? - 06/05/09 06:32 PM
For most, the most challenging element of blogging is clearly finding time and the act of pounding out an article.  Even our clients, whom we train, and train and train some more on the best approaches to blogging find that keeping a consistent blogging pace is difficult to maintain. So who better to get some advice on consistency than one of the only everyday-bloggers that I know, our great friend, Teresa Boardman of StPaulRealEstateBlog.com?
Writing About Writing By Teresa Boardman
I never thought I would be writing about writing but I am.  I consider myself to be a non writer but have … (7 comments)

real estate blogging advice: Inman Connect NY Real Estate Blog Makeover Contest - One Day Left! - 12/13/08 02:36 PM
Our gift to Inman Connect NY this year is the complete makeover of one lucky, yet necessitous real estate blog.
Be certain that the re-skinning of a blog is by no means a guarantee to improve your blogging, nor your ability to generate business from the effort.  This is precisely why our approach to this makeover effort is going to go way beyond first impression aesthetic.  In addition to a fancy new look and feel, the blog makeover is going to include (at a minimum) Constructive Suggestions regarding:
1. Headline Writing2. Article Aesthetic3. Article SEO4. Calls-To-Action and Lead Generation5. Sidebar Management6. Widget Management7. PlugIn … (2 comments)

real estate blogging advice: Hey Real Estate Bloggers, Where Are You Aiming When It Comes To Subscriptions and Subscribers? - 10/09/08 09:56 PM
 
Today’s post is a special treat!  Dave Smith of the Real Estate Blog Lab (and many other blogs) has found that he has so much to say, that he needs yet another outlet… and we’re happy to be there for him.  We are looking forward to publishing at least a couple of posts a month from him, focused specifically on our most popular topic of Real Estate Blogging Advice.
So, without further adieu…
Subscriptions and Subscribers: Where Are You Aiming? By Dave Smith
Much is made of getting Traffic, Readers and Subscribers to your blog. 
However, not all blogs should have … (3 comments)

real estate blogging advice: 6 Secret Resources for Finding Real Estate Blog Topics That Attract Buyers. - 09/21/08 01:53 PM

“The charm of fishing is that it is the pursuit of what is elusive but attainable, a perpetual series of occasions for hope.”
                                                            -John Buchan
 

Actually attracting real estate buyers through the act of blogging can be seen as a lot like fishing.  It’s the location of the bait, not the quality of the equipment that hooks the fish.  Knowing what to write about, at the right time, can be as rewarding as a favorite, yet little-known fishing hole.
One species of Ready-To-Act Buyer is the newly or soon to be relocated.
Knowing what questions they have and where … (19 comments)

real estate blogging advice: Real Estate Blog Growing Pains? Share the Load, Multiply the Success. - 06/23/08 11:48 AM
In preparation for my participation at Inman Connect 2008, I have been thinking a lot about our panel topic, Growing Pains: Take Your Blog to the Next Level.
Today’s post is a run-together of the relevant points on this topic, the way I see it.
If you are experiencing “Growing Pains” in your blogging, I guess it would entail that you have been at it now for at least the last year, and in some cases much longer.  In addition, you probably find the following list familiar.
1. Your blog is at the center of your Online Marketing Strategy.2. You enjoy the … (11 comments)

real estate blogging advice: Recycle to Get The Most Out of Your Real Estate Blog Articles and Pictures - 01/29/08 04:02 PM
Because of the global exposure Teresa Boardman receives, and the fact that she is a regular contributor here, I am regularly asked how she is able to continually keep up the vigorous posting pace on her real estate blog.
I can’t speak for her, but I can say that the article she just sent over give us some tips on how to get more than one life out of your blog articles and the pictures that you snap for them.
I Already Said ThatBy Teresa Boardman
My blog has a lot of words in it. There are almost 1000 posts. Posts … (2 comments)

real estate blogging advice: 3 Reasons Your Real Estate Blog Loads So Darn Slow, and the Solutions - 01/27/08 07:20 PM
Want to lose the interest of a new visitor to your blog?Ensure that it takes more than a few seconds for your blogsite to load.Not only will you lose their attention, but your site will give the impression that it is not user-friendly.Both are the kiss of death.
The challenge is that many of the offenders have no idea that their site is taking so long to load.
By regularly visiting their own blog, Temporary Internet Files get collected onto the site owner’s computer, facilitating the speedy display of their site, keeping them oblivious to the ugly reality.
A new visitor … (9 comments)

real estate blogging advice: Three Letters I Don't Think About When Writing A Post For My Real Estate Blog - 01/22/08 08:20 PM
Our favorite “Tell-it-like-it-is” correspondent from the real estate blogosphere, Teresa Boardman, is back with her first Tomato contribution of 2008. Recently there has been some discussion as to what approach we should take when it comes to considering the search engines with a real estate blog article writing style.
Teresa, a proven success with her straight forward approach, serves up a spoonful of perspective, keeping us all in check:
The Three Letters I Don’t Think About When Writing a Post For My Real Estate BlogBy Teresa Boardman There are three letters that I don’t think about when I write a blog … (16 comments)

real estate blogging advice: The Before and After - A Real Estate Blog Article Extreme Makeover - 01/20/08 01:14 PM
A year and a half ago I wrote a blog article called the Starbucks Mistake.  The article was based on a Talk that I used to give regularly during the e-marketing seminars which I organized before I got into blogging.
My blogging style, voice, format and content have noticeably developed since The Starbucks Mistake.  I thought it would be fun to make-over the original article to illustrate the changes my blogging has gone through as well as how effective certain formatting techniques can be.
Because of the attention that I am drawing to this ancient article, I can't resist making a … (7 comments)

real estate blogging advice: What Is The Future Of The Real Estate Blog? - 01/10/08 02:51 PM
This past week’s Collaborative Article topic has been focused on the Future of the Real Estate Blog.  Inside the Tomato Forum, the gang hashed out 2 specific questions:
1. What do you see as the future of the real estate blog?2. What do you fear about the future of the real estate blog?
Before we jump into the article that is the highlights of the Tomato Forum discussion, I just wanted to paint a picture of the very near future of real estate blogging I see:
Imagine for a moment you are sitting on your couch, feet up, remote in hand.  You scroll … (54 comments)

real estate blogging advice: How A Strong Finish Has A Real Estate Blog Article Generating Leads - 01/10/08 01:04 PM
Just as the dot at the bottom of the exclamation point signals to the reader that there is an emphasis on the statement that it completes, what you choose to complete your blog articles with can drive home a message with more impact than you may realize.
Once you have gained interest through a compelling headline, formatting makes all the difference as to whether or not a visitor actually invests the the time to read your blog.One place that has traditionally been a popular landing area for the eyes is the end of any written piece. 
Take for example:The Sales … (3 comments)

real estate blogging advice: The 7 Reasons Why Your (Future) Clients Should Care That You Are a Real Estate Blogger - 10/30/07 10:36 AM
Our Monday Collaborative Posts are back (we were on vacation last week) with a topic that proved as interesting as it was slippery:
Why Should Your Clients and Potential Clients Care That You Blog?
In the collective discussion that took place on this topic, there was lots of writing on why blogging helps you gain the trust of your audience, and how blogging helps you connect to your potential clients, but pinning down why they should care took some time to uncover.
Paula Henry from IndyRealEstateTalk.com broke through with the concept that a well executed real estate blog gives clients a sense of the agent “beyond the slogan.”
… (9 comments)

real estate blogging advice: The Art of Easter Egging To Gain Subscribers to Your Real Estate Blog - 10/28/07 05:59 PM
When it comes to readership on your real estate blog, Visitors are not nearly as important as Subscribers.
A subscriber is someone who recognizes the need to be notified as new content published to your real estate blog. 
Traffic to your site that is generated by search engines and inbound links certainly has its value, but a returning visitor that is already convinced that they are impressed with your message, is a relationship.
Getting a visitor to make the decision to subscribe does not always happen in the context of the message of the blog’s articles.  Often, your message is not unique, … (9 comments)

real estate blogging advice: Why Real Estate Blogging Makes You A Better Realtor - Part 3 of 3 - 09/25/07 09:21 PM
Today’s article is the final installment of a series called “Why Real Estate Blogging Makes You A Better Realtor” that has been inspired by conversations I have had with the hundreds of real estate blogging clients we train and ourselves learn from.
The idea is that the act of blogging as a Realtor actually has the unintended, yet beneficial consequence of improving your skills as a Realtor in addition to the improving the perception of you by your current, past and future clients.
Click for Part 1Click for Part 2
This final installment is focused on how there are certain disciplines required … (9 comments)

real estate blogging advice: Why Real Estate Blogging Makes You A Better Realtor, Part 2 of 3 - 09/23/07 06:56 PM
As I mentioned in Part 1 of this series, there are many unintended, yet beneficial consequences of real estate blogging. 
The one that continues to reveal itself to our clients is how their blogging efforts continue to improve their skills as a Realtor.
It is said that good salespeople use their words, while great salespeople use their ears.  While blogging is wordsmithing, great business bloggers use their ears.
We train our clients to learn to wear a "bloggers hat" - to recognize that nearly every daily interaction with their clients and the community offers an opportunity for a blog article.
How many … (6 comments)

real estate blogging advice: Why Real Estate Blogging Makes You A Better Realtor, Part 1 of 3 - 09/22/07 06:12 PM
There are many unintended, yet beneficial consequences of real estate blogging.One that continues to reveal itself to our clients is how their blogging efforts continue to improve their skills as a Realtor.
 
Blogging to an audience, for your business, forces you to approach topics much differently than a business conversation in person.  A sound blog article is one that has been:ResearchedHad it facts checkedConsidered from all anglesand Well organized.
Take for example how one might explain, in person, the complete understanding of Closing Costs to a buyer, or the even the role Zillow plays in the perceived value of a client's … (15 comments)

real estate blogging advice: What Can Real Estate Bloggers Learn From Betty Crocker and Oprah? - 07/17/07 06:02 PM
You don’t have to have a household name to ensure that your article will be read from top to bottom.
The internet has created impatient speed readers out of us.Regardless of the value of the content, it seems skimming the article before delving in for details is the approach.Blog reading is different from newspaper reading, book reading, letter reading, and essay reading.  Therefore, blog writing and formatting needs to be different as well.The approach to reading online is more akin to reading magazines and cooking recipes.
A tasty headline.A compelling picture.Clear, accentuated points.Brief enough to follow, detailed enough to enlighten.
Magazines … (15 comments)

 

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