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real estate marketing: Does Your Real Estate Agent Have Klout? - 09/26/11 11:44 AM
Social Media is forever changing the way we communicate and do business. We post things on Facebook, Tweet this or that, + things on Google, and then go blog about our life.
In the revised EPRO class, one thing they cover is a relatively new company called Klout which attempts to guage how much online influence you have based on:
How many people you influence (True Reach) How much you influence them via responses and sharing your data (Amplification) How influential they are based on if top influencers are influenced by you (Network Score) When you first sign up for Klout, … (8 comments)
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real estate marketing: Question - which agent do you feel did the best job? - 07/12/11 11:54 AM
There are many different schools of thought on how to sell real estate. Agents are often in a quandry on what to do when a seller wants to price their home over the current market price. I would appreciate feedback on which method you think is best of the options below.
Agent A: Listed a Home a home at top of CMA (owner had agreed to drop price if no offers in 60 days, but never would drop price). Home failed to sell.
Agent B: Re-listed the home an an even higher price than it was previously listed at, but then … (10 comments)
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real estate marketing: How much does it cost you per lead? - 03/16/11 10:09 AM
As the owner/broker of Progressive Realty Corporation in Boise, Idaho, I educate my Realtors about their advertising and marketing costs. Everyone wants leads and some sign up to "buy" them.
There are lots of ways to generate leads in real estate and it is difficult to say the exact cost per lead. You can always "buy" leads via referral sites and pay per click advertising or take online referrals for X% due upon closing. Some agents even buy targeted zip codes hoping to benefit from being the exclusive agent on a given website for that zip code.
Before doing that however, … (4 comments)
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real estate marketing: Basic real estate economic principles - don't generalize the market - specialize and define it! - 08/20/10 02:24 PM
As the owner/broker of Progressive Realty Corporation in Boise, Idaho and as the 2010 President of the Ada County Association of Realtors, I am always being asked "Have we hit the bottom?". My answer is typically "The bottom of what?".
All real estate is local and each home, or property, is unique! I won't make such broad statements about the market since that tends to commoditize our industry. Here in the Boise, Idaho area, I have seen some areas begin to appreciate while others decline.
It really boils down to basic economic principles. The mass media is always focusing on "macro economics" and … (5 comments)
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real estate marketing: The real estate gamble - when to hold them and when to fold them! - 07/11/10 01:25 PM
Lot's of great card analogies in real estate.
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You have to know when to fold them; When should you raise the stakes; There is usually a joker or two; Some have a nice pair; Full houses are everywhere; not everyone is "straight"; some like 3 or four of a kind; with all this "crap" (sorry that is dice) you have to know when to flush! Even though I am not related in any way to to the great people at Paulson Playing Cards, I think I should contact them and make some custom cards and chips for my … (1 comments)
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real estate marketing: Do I have to wait 28 more years to be "average" enough to die? - 05/03/09 02:04 PM
I can't believe how many people are caught up on averages these days. I personally believe in being unique with a purpose!
For example, why is it when Realtors do a CMA on a house they take the time to differentiate the home they hope to write on offer on or list, to see what sets it appart to determine value, yet they don't typically take the time to do an analysis on themselfs to see where they are different and where they add value? I make sure that my marketing presentation sets me apart from the other 3,200 Realtors … (6 comments)
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real estate marketing: Sign Placing Service idea - your feedback welcomed! - 04/02/09 11:44 AM
Not time or desire to put out your own signs? Think about this!
When I first got into real estate 18 years ago, I used to use a sign placing service that was reasonable and very effective. I am surprised that one has ever rebuilt this model local after his divorce cost him his.
We used to just fax the order to him with an "x" on the plat map of the property of where we wanted the sign. We had to execute a hold harmless agreement if he accidently punctured a sprinkler line, but in the two and a half years, he … (10 comments)
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Jim Paulson (Owner/Broker)
Boise,
ID
More about me…
Progressive Realty (Boise Idaho) www.Progressive-Realty.info
Address: Boise, ID
Office Phone: (877) 466-9648
Cell Phone: (208) 573-0471
Email Me
Jim Paulson is currently the Past President of the Ada County Association of Realtors. I try to use this experience coupled with my 20 years being a licensed Realtor to help bring you relevant information and hopefully an occasional thought provoking idea or two.
I am a member of the Greater Boise Chamber of Commerce and and Accredited business with the Better Business Bureau. I can help with Idaho Foreclosures, Boise Idaho Short Sales, building a new home, or even using First time home buyer grants and niche lending prodcuts to buy or strategically sell homes. I am here for your real estate marketing needs!
http://www.IdahoMLStours.com
Http://www.Progressive-Realty.info
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