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I've read a lot of articles about Longtail Keywords and there use in targeting an audience and placing high in Google rankings. The fact of the matter is that it's easier to after a very specific keyword rather than something more general. For example if you target Columbia, SC homes for sale in Longcreek Plantation, it's easier to rank high on search engines than if you were to target a more generic keyword like Columbia, SC homes for sale. The fact is that the generic keyword has a lot more competition than the Longtail, specific keyword.
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