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Twitter is a social networking medium that allows you to login and keep other people informed about what you are doing. On first glance, it seems that Twitter is just a dumb, stupid website aimed and wasting your time. If you're new to the game, you'll think Twitter is for people who have nothing better to do than to tell others about what they're eating for lunch, or other boring data on trivial matters that don't pertain to you. Once you're past the newbie stage--if you have a little vision and imagination--you'll begin to Twitter as a whole new way to market your real estate practice online.
Twitter only has about 2 Million users at this time, compared to Facebook's 90 million users, however, this will change as people become more aware of social network marketing. I believe this is the beginning of something--what the web is becoming; so it's important to get onboard now if you want to be effective later. Learn the social networking ropes at the ground-floor so you'll be on the higher floors when the elevator goes up.
How does it work?
Twitter is very simple. All you do is sign-up, login and type in the little box: "What are you doing right now?" That's it. Just describe what it is you are doing.
Why is what you are doing important?
What you are doing is important to people in your life. (If it's not, you need to get a life!) You can use Twitter for personal, business, hobbies, news info, and more. Since I'm a real estate web marketer, I'm going to discuss Twitter for marketing your real estate practice.
What should I do to market my real estate practice on Twitter?
The best way to market yourself on Twitter is to (again) provide valuable information that is interesting and informative to your target market. If you sell homes in McKinney, Texas--Twitter about McKinney. Twitter, Twitter, Twitter away. It may seem like you're getting no where, but in truth you are. You're discussing your service area and this will eventually tie into everything else you are doing. Use the same good web marketing acumen that I taught you in my Do's & Don'ts for Facebok Article.
Establish your credibility. Show your personality and style. Offer value. Don't just post ads saying, "Looking for real estate leads in Ten-Buck-Two. That's a total turn-off and you'll find no true followers. Be informative, snazzy, interesting, fun and sassy. Have a little personality please! And whatever you do, don't try to sell us anything.
Following Other People
The premise of Twitter is following people who are involved in the process of telling you what they are doing. Once the ball gets rolling and people start to come onboard, you will be able to get pretty good insight from other top-real estate agents, and other people who share what they are doing to your advantage. You can pick and choose who to follow. The options are endless.
Getting Followers
Another aspect of Twitter is getting people to follow you. Ideally you want your target market to follow you, but they may or may not be online yet. In the meantime, you want to attract followers to your Twitter handle using the following methods:
Letting people know you're tweeting on Twitter
Inviting people to follow you in person, via email and providing a link on your website
Doing a "Follower Push" by following a bunch of other people in hopes they'll reciprocate the follow.
Have a very popular blog or website already and tell all your users you're on Twitter.
Let people on Facebook know you're also found on Twitter.
Web Marketing through social networking is a different beast from any other type of sales & marketing. If you want to increase your influence online, you can't use the same tactics you use in networking face-to-face. Facebook is definitely a place to market yourself online, however, you must do it carefully. You don't want to turn people off. If you market yourself with skill and class, you won't come across like a cheesy car sales person or a "self-absorbed "Slick Willy." You will get more respect and more clients by following this proven web marketing protocal.
This article won't discuss the psychological reasons it's a turn off to be sold on the web, but it will show you how to build rapport with people and make them like you well enough to eventually do business with you.
Direct Sales Jargon is Nauseating Our culture is so bombarded with advertisements everywhere. It's nice to get away from all the ad deluge and just relax talking to friends or learning about things that interest and intrigue us online. Our brains are so overloaded with ads that we now just tune them out. It's pretty easy to click away, or avoid sales-types on Facebook. Be a part of the solution, not the problem.
Don't be a commercial. Be a friend. Who goes online to their favorite social networking haunt to be sold something? Nobody. When marketing your real estate practice online, you'll need to lose your aggressive, shark-like sales tactics and get back to the basics of relationship building. I'm talking about a different kind of friend here--not bosom buddies. You've got to be a friend in the web-marketing kind of way.
Do's for Marketing on Facebook
Determine what is important to your target market.
Keep your network informed in areas of importance TO THEM.
Find a niche angle to discuss, blog and provide data about. (ie: schools, neighborhoods, government, parks, families, nightlife, highrises, investment properties, etc...)
Provide personal information along with business info to keep it real.
Give interesting tidbits about yourself, your market and other news daily.
Brainstorm ways to keep others informed.
Make yourself valuable to your network. Bring value and it will come back to you!
Get to know others in your real estate service area: (ie: merchants, other agents, stay-at-home moms, dads, other business people)
Do not limit yourself to only speaking about how you want leads, or how you want to sell houses, or how you want to make money. This will turn most prospects off.
Send out massive emails to people on Facebook regarding something that doesn't interest them.
Think about your network more than yourself.
Don't become fake-friends with people. Be sincere.
Think of Facebook as a route to making deals, not the be-all-and-end-all.
Think of Facebook as a way to gain popularity and get your name out there, not to sell a house tomorrow.
Think of social networking as a way to add value to the community which will in turn increase your value and cause people to flock to you.
Be patient. Don't try to get immediate results. Build your network one sound relationship at a time.
When discussing what you're doing, try to form it in a way that shows a potential client that you're the agent for them. Do this sporadically or it will seem obvious.
Do not use a lot of exclaimation points or they will become meaningless.
Facebook is an online place for you to expand your business off-line. All of your clients and prospects are on the web and will continue coming in droves. The people who are positioned on the web properly in the beginning will be the ones to benefit from the influx of users in the future. Trying to shove your services down their necks when they get there will ruin their image of you, and cause Facebook to be a gross place to visit. Building relationships and making friends by bringing value to the table is the best way to experience success with web marketing. Selling should be done matter-of-factly, only AFTER you've given something worthwhile first.
Social Networking is the new buzz term for networking online through the various social networks. Many new social websites are popping up all the time, but like any other web phenomenon, only a few will rise to the top of popularity. I believe FaceBook and Twitter are two potential players in the social networking arena, among many others.
Your Social Networking efforts will replace the efforts of search engine optimization in the near future. Why? Because getting connected socially on the web is an extension of getting your website to the top of search engines. When you are networked socially, it is more like YOU are at the top of search engines. Forget having just a static website, with a strong Social Network in your real estate service area, people should be able to ask questions and find YOU answering them on top of Google. I know this all sounds strange, but bare with me. It's GOING to happen whether you like getting online or not. Social networking will be all the rage--and the people on top are going to be those who got in first.
Facebook and similar social networking sites will become the new place to find stuff. Search brings you flat websites; social networking brings you to life. ~Jenna Ryan
STEPS TO GETTING STARTED NOW
Get your head out of your everyday processes and broaden to include networking on the net.
Get signed up for various Social Sites such as Facebook & Twitter
Start communicating with other people on the web through such sites
Make a commitment to spend so much time EVERY DAY on the web networking
Network with people in your area.
Don't focus on selling anything yet. Just get to know people.
Remember that everything you do will increase your web presence, so no time is wasted.
If you need training or assistance, please contact us at TheMarketingShop.com.
Social networking is not going away. Your prospects and clients are going online. Why not meet them where they are? There is no more efficient way to market yourself than through online web marketing. Start learning. Get savvy. There is no time to waste!
Excellent Comment:
Don't focus on selling anything yet. Just get to know people. - That is such an important tip for a newbie. People think social networking is like eBay - put it on-line and start selling. This is more about networking and relationship building. Establish the credibility. Establish the expertise. The sale will follow. by Steve Richman (Genworth Financial)
Are you looking for a place to show your expertise?
Wanting a way to get high-quality relevant links back to your web site?
Always needing places to advertise the homes in your area?
Why not join The Marketing Shop.com Real Estate Forum?
We've got some great conversations going on... great for helping people to find you wherever you are. Also, a great way to publish some of your expert advice.
I am presently looking for one person for each main market area. If you are interested in covering your local area, I'm more than happy to let you do it--so long as there's no one else in the area. So far we're covered in Frisco, Texas and Prosper, Texas. The rest is wide open...
I'm so excited about the capabilities of Facebook for networking with the world (not just real estate people...) that I am really concentrating much of my marketing efforts there. You guys have GOT TO CHECK IT OUT!!! I am staring my own network of real estate professionals across the nation, and I'm offering free cutting-edge web marketing tips and advice. Let me promise you, if you're not already on Facebook--you will love it! I don't care who you are (unless you're a mean scrooge). It is a fantastic way to keep track of not only business associates, but friends as well.
Like I said, I am committed to offering free tips, and excellent articles through the feed options available at Facebook, so please do take a moment to sign up and friend me, or just friend me if you already have a Facebook account. I look so forward to meeting with you and providing you with up-to-the-minute details about web marketing--and learning from all of you.
There are a few things you should consider when constructing your blog titles. Bare in mind that the title of your blog is very important for helping search engines know what your blog post is about. Here are a few tips for making your blog titles better in the future.
<strong>Keep blog titles should be short.</strong> If you make your blog titles too long, it effects the navigation in your blog layout. Long titles will have to wrap on the page and this looks tacky and effects everything around it.
<strong>Eliminate unnecessary words in your title. </strong>Use only very necessary words that refer to the content. Use keywords only that will help the search engines determine what the page is about.
<strong>Restate the title in your content.</strong> If you can't get your point across in the actual title, then restate the original title in your content.
The title helps search engines understand your page and helps entice readers to click on the link to read the page, and compels them to continue reading. Get the most out of your titles by keeping them short, succinct and keyword-rich. If you can't say everything you need to say in a precise way in the title, summarize in your title, then restate your original (longer) title in the content area. Good titles will help your articles get noticed.
Here is a great, great article from vFlyer Blog about Web 2.0. I will definitely want to come back and explore this subject when I have more time. Until then, enjoy this link.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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