KEYWORD RESEARCH FOR SEO - 11/26/07 03:41 PM
Keyword Research for SEO
Obviously, a huge component of SEO is keyword optimization.  In order to make effective use of keywords, you have to know what your target audience is looking for.   You have a general idea of what they are searching for, but to truly make effective use of keywords, you need to know the precise syntax of what your target market is typing into the search engines.  There are a number of ways to research search engine query data.  By doing so, we can find out the what, when and how of our target market's search habits.  This data is essential for creating effective … (4 comments)

Belvedere Woods at Waters Lake - Sienna Plantation Neighborhood - 11/21/07 09:20 PM
Sienna Plantation boasts scores of prestigious neighborhoods ranging in price from the high-$200s to the Millions. Take your pick from the reputible home builders in the area. A particularly elite neighborhood in Sienna Plantation includes Belvedere Woods at Waters Lake.
… (0 comments)

Winston Churchill Quotes on Perserverance - 11/21/07 08:43 PM
The following quotes are by Winston Churchill:
A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty. Continuous effort - not strength or intelligence - is the key to unlocking our potential. Danger - if you meet it promptly and without flinching - you will reduce the danger by half. Never run away from anything. Never! Difficulties mastered are opportunities won. Everyone has his day and some days last longer than others. History is written by the victors. However beautiful the strategy, you should occasionally look at the results. I have nothing to offer but … (4 comments)

Choosing Colors for Your Real Estate Website - 11/20/07 07:33 PM
What colors should you choose for your real estate website? Does it even matter? My opinion is that yes, the color you choose for your real estate website does matter. It can make you look sophisticated, down-to-earth, family-friendly or hip and cool. Color is a huge conduit that will help get your message across.
COLOR CONNOTATIONSColor invokes feeling and mood and can cause a spectrum of reactions in different people from different cultures. Consider your audience and marketing objectives before choosing the colors for your website. There are positive and negative connotations with color, take a moment to consider them before choosing which color … (31 comments)

Website Layout - 11/20/07 04:54 PM
There is more than one way to layout a website. The tendency is to want something new, different, interesting. The important things to remember when choosing your website's layout for organic search engine optimization, are as follows:
Website Usability: You only have a few seconds to engage your visitor. If they have to figure out how to use your website, they will leave and not return. Your visitors will become impatient if they cannot find EXACTLY what they're looking for in seconds. Consider your visitors experience when deciding on which web layout to use.
Web Conventions: There are billions of books in … (1 comments)

Easy & Quick Way to Create an XML Feed of Your Listings - 11/18/07 12:58 AM
Creating an XML Feed of your listings is fast and easy if you don't have access to a feed from your MLS provider.
Open this web page in a new browser window: Fort Worth Homes XMLGo to File / Save in your browser window.Save the file under a different name.Open the file up on your computerReplace the data that is currently in the fields with data from your own listings.Be sure to number them correctly.Important! Do not add any additional commas or punctuation other than what is shown on the sampleUpload the xml feed to Trulia, Google or anywhere else that accepts … (2 comments)

The Importance of Submitting Your Website to Directories - 11/17/07 09:57 PM
Did you know that submitting your website to directories can help boost your overall rankings in Google and Yahoo? It's true. My company specializes in search engine optimization for real estate agents and brokers nationwide, and I always submit my client websites to directories. Some directories charge a fee, others require a reciprocal link and others are actually free.
One way inbound links are the very best in terms of boosting your rankings, so try to find directories that don't require a link back whenever possible. It's worth $25 to get a one way link if the directory is worth anything. Some directories are … (7 comments)

Submitting listings to Google & Craigslist may weaken Realtor hold on Home Selling - 11/17/07 02:25 PM
Interesting article found in the Wall Street Journal. Definitely food for thought.
Submitting listings to Google & Craigslist may weaken Realtor hold on Home Selling
… (6 comments)

How to Submit Your Listings to Other Websites - 11/17/07 12:50 PM
Submitting your listings to other websites can be an excellent way to boost your search engine rankings as well as advertise your listings. While attending the 2007 NAR Convention in Las Vegas this week, I noticed several companies offering to submit your listings for a monthly fee. If you follow the instructions below, your listings will be submitted automatically.  
Where to Submit Your Listings for Free:
Google BaseTruliaCraigslistHow to submit your listings to Trulia:
Make sure you have a direct feed for your listings only. It's best to have an XML Feed, but if you don't have that, a regular page of listings will work … (7 comments)

Join my Web Marketing & SEO Group on Active Rain! - 11/12/07 03:50 PM
Join my Web Marketing & SEO Group on Active Rain!
The Marketing Shop.com - Active Rain Group
http://activerain.com/groups/seorealestatewebsites
… (1 comments)

NAR Convention in Las Vegas - 11/12/07 03:18 PM
 
The Marketing Shop.com is thrilled to be attending the NAR Convention in Las Vegas. I'm ready to meet anyone who will be there! Call me on my cell at 972-510-9177. See ya in sin city!!!
… (0 comments)

Anchor Text - 11/12/07 12:28 PM
Anchor Text refers to the text used for the hyperlink to your website.
Anchor Text Tool 
… (0 comments)

Main Keyword Phrase - Proximity, Order & Density - 11/12/07 12:21 PM
Main Keyword Phrase - The Main Keyword Phrase (Main KP as I call it), should be uniform on the home page for SEO purposes.  You cannot do proper SEO without knowing your main keyword phrase. Use a Keyword Research Tool to figure out which phrase is best suited for your target.
Main KP should be located within the Title tag of your home page. Main KP should be the first word in the Meta Tag Description of your home page.Main KP should be the first word in the Meta Tag Keywords of your home page. Main KP should be the <h1> … (1 comments)

Analyzing Your Website for SEO (Search Engine Optimization) - 11/12/07 12:03 PM
Here's how to analyze your own website for it's SEO properties.
Download the Google Toolbar
Download the Google Toolbar. Go to Options and make sure the Page Rank Info shows up on the Google Toolbar. (Google Toolbar Article).Check to See if Web Page is in Google Index
Go to your website in your browser. Click on the Page Rank Button.Select "Cached Snapshot of Page" If there is nothing showing, your site is 100% invisible to Google and not indexed. (Stop reading)If your site has been crawled by Googke, you will see the Last Date Crawled.You can click "Cached Text Only" to see what … (0 comments)

What Is Invisible to Google? - 11/12/07 11:41 AM
Google Search Engine Crawlers can only read TEXT. This means characters. This means letters. This means TEXT ONLY. Now, this is a problem, because text is not always the prettiest thing in the world, but too bad. Text is all that search engine crawlers can read. If you want a website to show up on the top page of any search engine rankings, you're going to have to have a website that's built in TEXT. 
The fact that Google can only read text is a quanundrum, but don't dismay. Web brains have figured out ways to jazz up text to make it look more dynamic … (2 comments)

SEO Basics - Two Types of Search Engine Optimization - 11/12/07 11:27 AM
There are two types of search engine optimization: 1.  On-Site Optimization
2.  Off-Site Optimization
ON-SITE OPTIMIZATION
On Site Optimization refers to how a website is built. A website must be built in a certain way if it is to be easily indexed by search engines such as Google and Yahoo. Some of the factors that contribute to on-site optimization include the following:
Clean HTML Code (No messy code errors, No huge Javascripts, Not built in Flash)Keyword Phrase Density and ProximityMeta Tags (No "Keyword Stuffing")Clear Text Based NavigationClick here for a Comprehensive Listing of SEO Elements
OFF-SITE OPTIMIZATION 
Off-Site optimization refers to how the website is connected … (4 comments)

Real Estate Websites - 11/06/07 11:27 PM
Check out these real estate web sites that were created by The Marketing Shop.com!
Dallas Real Estate - Keith Dobbs Team - Re/Max Dallas Suburbs Dallas Real Estate Texas - Brenda Mancil - Re/Max Premier McKinney Real Estate - Trey Teichelman specializes in homes, investments and foreclosures. Dallas Luxury Homes & Park Cities Real Estate - Bernice Edelman with Keller Williams Elite in Park Cities offers homes in Highland Park, University Park and Preston Hollow. Cedar Hill Homes & Real Estate - The Debose Team specializes in homes in Cedar Hill, Joe Pool Lake and Arlington, Texas. Also serving Dallas. Celina Texas … (3 comments)

WANTED: REAL ESTATE BLOGGERS - 11/06/07 10:27 PM
The Marketing Shop.com, a premier US Real Estate Web Marketing Company specializing in Search Engine Optimization and Lead Generation for Real Estate Agents and Brokers is in the market for experienced Real Estate Bloggers. If you're already Blogger and interested in learning more about Blog Writing for SEO and helping our clients achieve their readership goals, please contact us immediately.
We are looking for top-notch bloggers full and part time.
Will train the right person.
Thank you,
Jenna RyanThe Marketing Shop.com866-697-7638 Toll Free
Email Jenna at The Marketing Shop .  com
… (2 comments)

 
Pink-pic

dotjenna Social Media Sales Coach for Real Estate

Frisco, TX

More about me…

The Marketing Shop.com

Address: FRISCO, TX, 75034

Office Phone: (972) 510-9177

Email Me

Social media techniques, strategies and tips for real estate agents, brokers, investors, commercial property managers, mortgage officers, small businesses and entrepreneurs.


Links

Archives

RSS 2.0 Feed for this blog

Find TX real estate agents and Frisco real estate on ActiveRain.