Hire Us to Do Your Monthly SEO -- Just $299 | $399 | $499 per month - 07/28/08 02:53 PM
Are you sick of doing your own SEO?
Are you more interested in selling real estate than building your website?
Can you see the value in having a company working your SEO for you every month?
Would you like a professional SEO Company to write your content?
How valuable … (1 comments)
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7 Ways to Grab the Attention of Your Busy Prospects Online - 07/23/08 01:59 PM
By: Jenna Ryan Following is a list of seven ways people connect with you online listed in the order of importance. Using all seven of these inroads to your website as a part of your overall marketing strategy will cause your business to be a force in the marketplace, kicking … (3 comments)
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What Does Google Want? - 07/23/08 01:47 PM
By: Jenna Ryan - TheMarketingShop.com Everybody's promising to bring you leads online, right? Which of these companies are legit? It's hard to tell unless you understand a thing or two about the internet. I'm here to help you understand the basics so you can make the right decisions when it comes to … (10 comments)
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Search Marketing vs. Print - 07/23/08 01:25 PM
By: Jenna Ryan
TheMarketingShop.comContact Us
Do you shy away from search marketing because you're more familiar with print marketing? You're not alone. The world of search marketing is largely unfamiliar, and unknown territory can be scary. But, it's horrifying to ignore the whole search marketing gamut completely.
Search Is … (1 comments)
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SEO Doesn't Have to be Confusing - 07/23/08 01:22 PM
By: Jenna Ryan
I love meeting new people, but explaining what I do for a living is not easy. Small talk leads to probing questions like "What do you do?" That's a loaded question. My reply, "Search Engine Optimization" invokes a predictable pattern. Cocking their head sideways--like my doggie does when he hears a wierd noise--they … (0 comments)
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10 Easy Ways to Get Higher Rankings on Google - 07/23/08 01:18 PM
By: Jenna Ryan
1. Determine if search spiders can crawl your website. Many of real estate websites are not entirely crawlable by search spiders and this is a huge problem. All the content in the world will do you no good if you have a site that doesn't allow search engines free reign. … (3 comments)
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Real Estate Websites: What You Want vs. What You Need - 07/23/08 12:53 PM
By: Jenna Ryan
If you're ready to market your real estate practice online, there is a good chance you are not happy with your existing website. As such, you know you need a new one. Once you realize this, your first question will likely be,
Self: "Which real estate website … (2 comments)
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10 Quick Answers to the Most Asked Web Marketing Questions - 07/23/08 12:44 PM
By: Jenna Ryan
People are always asking me what I think about Pay-Per-Click.They also want to know what the difference is between Pay-Per-Click and SEO. This email newsletter will answer the most frequently asked questions that I get regarding Pay-Per-Click and SEO.
What is SEO?
SEO stands for Search Engine Optimization. … (3 comments)
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Is Your Website Being Penalized By Google? - 07/21/08 03:43 PM
By: Jenna Ryan
Search engine penalties are traffic tickets of sorts, used by the big search engines to keep web criminals at bay. It happens all the time, websites get penalized for what seems like no reason. One day your site is broaching page one, the next it’s banished … (7 comments)
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How to Write for Search Engines & for People - 07/21/08 03:41 PM
By: Jenna Ryan
TheMarketingShop.comContact Us
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keep the following three things in mind. … (2 comments)
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How to Get Noticed Without Lifting a Finger - 07/21/08 03:38 PM
By: Jenna Ryan
Here at TheMarketingShop.com, we develop Real Estate Websites for really busy realtors. Most of my clients are very focused on selling houses, they are lucky to have a few extra minutes to spare in planning an effective web marketing strategy. This is tragic for the agents, but good … (2 comments)
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How to Get Leads on Your Real Estate Website - 07/21/08 03:25 PM
By: Jenna Ryan TheMarketingShop.comContact Us
Getting leads from your website is easy if you know what you're doing. I'm not talking about signing up for some Lead Generation Service. You can get high quality leads on your own, DIRECTLY from your website using the principles in this article.
The key to generating leads from … (1 comments)
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How Google Works - 07/21/08 03:19 PM
By: Jenna Ryan The Marketing Shop.com
Google is essentially an organizer of websites. Much like the Dewey Decimal System is used to file library books by topic, Google indexes web pages by factors such as topic, popularity and keyword relevancy.
Googlebots: High Tech Librarians
Google sends its search engine crawlers, called Googlebots, to record and categorize every website within reach. … (5 comments)
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How to be Devoured by Spiders, Crawlers & Creeping Algorithms - 07/21/08 03:16 PM
By: Jenna Ryan
Is your website stuck on the web like a helpless fly, about to be eaten by a giant spider? Pity. You don't know what you're missing. It's only when your website is digested by spiders that it will find its way into top search rankings in your geographic target area. … (0 comments)
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15 Things You Should Know About Domain Names - 07/21/08 03:07 PM
By: Jenna Ryan The Marketing Shop.com August 3, 2007
1. Does having more than one domain name help my search rankings? No. There's no need to register a zillion domain names. It will not help your rankings one iota. 2. I have a domain name I've had for years, should I … (20 comments)
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Does Your Website Have Cooties? - 07/21/08 03:01 PM
By: Jenna Ryan
Have you ever visited a website that makes you fingernails on a chalkboard cringe? As President of The Marketing Shop.com, a Web Developer and Search Engine Optimizer for real estate websites, I can honestly say I've had my share of queasy experiences. Honk if you agree.
1. … (2 comments)
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Easy Do It Yourself Website SEO Analysis - 07/21/08 02:56 PM
By: Jenna Ryan - TheMarketingShop.com Contact Us
How does your website fare with the search engines? It's easy to find out. All the tools you need to assess the Search Engine Optimization of your own website is right here on this page.
Step 1. Determine Google Page Rank
Google ranks … (2 comments)
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Are all real estate web sites created equal? - 07/21/08 02:53 PM
In today's market place 80% of home buyers start online to find the home they want to buy,
and to get information on areas they are relocating to as well as school and neighborhood information. You only get one chance to make a first impression, what image are you conveying to … (0 comments)
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7 Ways to Grab the Attention of Your Busy Prospects on the Web - 07/21/08 02:43 PM
By: Jenna Ryan
Every day I get calls from agents wanting to know how to make their websites better. A common request is "Tell me what I can do to my existing site to get better results." Unfortunately, it's not that easy. Like anything that's worth anything in this world, getting … (1 comments)
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7 Ways to Connect With Prospects Online - 07/21/08 02:34 PM
By: Jenna Ryan
The web opens up the roads that lead to your company in the most efficient way you can imagine. You are virtually seconds away from a prospect who is on the other side of the planet. Achieving success on the web is all about positioning yourself where your … (1 comments)
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5 Reasons to Optimize - 07/21/08 02:26 PM
1. Get Found on the Web. If your website is not optimized for search then it will be hard for your clients to find you online. We can build a website for you that will get noticed because of its high rankings for major keyword phrase searches.
2. People rarely don't … (3 comments)
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5 Good Reasons to Blog by Jenna Ryan - 07/21/08 02:05 PM
You’ve heard that blogging is a really good thing to do, but why?
1. Your blog post gets you in front of your prospects.
Blogging is the process of publishing content onto the web. Each blog post serves
as a web page that can show up in search results. … (3 comments)
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10 Ways to Optimize Your Real Estate Website for Higher Search Engine Rankings - 07/21/08 01:59 PM
Contact Us
1. Research keyword phrases that are used in your counties, cities and neighborhoods. The only way your site will ever be found in search results is if your website contains the keywords people are using to find homes and properties in your area. Your site must contain an adequate … (1 comments)
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10 Search Engine Optimization Mistakes - 07/21/08 01:54 PM
Many unknowing real estate agents pay good money for websites that have zero visibility on Google and Yahoo. Before you invest in a website, learn the the most common search engine optimization mistakes so you can avoid them in the future.
1. Build the site in frames. Frames is a web … (3 comments)
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6 Ways Search Engine Optimization Helps Your Real Estate Business - 07/21/08 01:45 PM
Few would deny the benefit of sitting aplomb the upper crust of the Google rankings for carefully chosen keywords. C'mon, admit it--your a Google regular too. But have you ever sat to ponder the various bennies of actually owning a search engine friendly website? Before you start dreaming, take a look at this … (0 comments)
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How Much Do Real Estate Websites Cost? - 07/21/08 01:27 PM
By: Jenna Ryan TheMarketingShop.com Contact Us
The prices of Real Estate Websites vary from company to company depending on the features of the website itself. Website pricing is also determined by the amount of work involved in the site's development as well as customization. You pay a lot less for a template site … (3 comments)
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Are all real estate websites created equal? - 07/21/08 01:23 PM
In today's market place 80% of home buyers start online to find the home they want to buy, and to get information on areas they are relocating to as well as school and neighborhood information. You only get one chance to make a first impression, what image are you conveying to … (2 comments)
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Why you must blog - 07/17/08 04:24 PM
Chances are good that you are not a blogging maniac, but you ought to be. I'll even go so far as to say that it's only a matter of time until you become a blogging maniac. Why? Because we're not up to 87% of home buyers using the internet to find a home. … (3 comments)
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Meta tag tips for your real estate - 07/17/08 04:18 PM
If you are interested in obtaining top rankings for your real estate website, you may want to consider the following info about your website meta tags. If you're interested in a free consultation about the status of your website rankings and real estate web lead generation, please give us a call … (1 comments)
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5 Reasons to Get a Better Website - 07/17/08 04:10 PM
According to a recent real estate web marketing survey, real estate websites area main driver to real estate sales. Here's a few statistics: • Overall traffic growth for 2007 (over 2006) was 36.8%
• Return visitors made up 47% of all Website visits
• The average visitor clicked through 14 site … (0 comments)
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Consumers don't want to be captured - 07/17/08 10:02 AM
Interesting article on Inman.
"Consumers don't want to be captured."
Real Estate Websites
… (0 comments)
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Free City Directory - One Way Inbound Link Opportunity!!! - 07/15/08 04:08 PM
Come get a free inbound 1-way link from our Real Estate Web Directory: CityPoop.com! Register today and we'll get you included. All states welcome!
… (3 comments)
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Lead Generation - 07/14/08 04:29 PM
We are pros at generating website leads. If you desire to increase your presence online and generate leads from your website 24 hours a day, 7 days a week, 365 days a year, we're the company to call. We've been at this a while and we have proven techniques for getting … (0 comments)
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Real Estate Websites & Lead Generation - 07/14/08 04:29 PM
Web Marketing Services
We know you have a job to do, that's why we're here to make your life easier and handle all your web stuff so you can get out there and sell more houses. Our clients are not interested in becoming real estate web gurus. You may not even … (0 comments)
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Design your website for the end user, not for yourself. - 07/01/08 10:43 AM
Why are people on your real estate website?
They want or need information.
They want to communicate with others.
They want to buy something or make a donation.
You should build your website around what people need, not around who you are or what you want them to do.
Biggest Mistakes … (0 comments)
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6 Website Mistakes - 07/01/08 10:12 AM
Text sentences should not be more than 13 words across. Websites that go on forever across the screen look unprofessional and usability studies show that such long sentences hurt the eyes. Hint: Bare this in mind when you send emails too. Your emails should only be 13 words across too. … (2 comments)
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