realtor seo: 7 Ways to Grab the Attention of Your Busy Prospects Online - 07/23/08 01:59 PM
By: Jenna Ryan Following is a list of seven ways people connect with you online listed in the order of importance. Using all seven of these inroads to your website as a part of your overall marketing strategy will cause your business to be a force in the marketplace, kicking … (3 comments)
|
realtor seo: What Does Google Want? - 07/23/08 01:47 PM
By: Jenna Ryan - TheMarketingShop.com Everybody's promising to bring you leads online, right? Which of these companies are legit? It's hard to tell unless you understand a thing or two about the internet. I'm here to help you understand the basics so you can make the right decisions when it comes to … (10 comments)
|
realtor seo: Search Marketing vs. Print - 07/23/08 01:25 PM
By: Jenna Ryan
TheMarketingShop.comContact Us
Do you shy away from search marketing because you're more familiar with print marketing? You're not alone. The world of search marketing is largely unfamiliar, and unknown territory can be scary. But, it's horrifying to ignore the whole search marketing gamut completely.
Search Is … (1 comments)
|
realtor seo: SEO Doesn't Have to be Confusing - 07/23/08 01:22 PM
By: Jenna Ryan
I love meeting new people, but explaining what I do for a living is not easy. Small talk leads to probing questions like "What do you do?" That's a loaded question. My reply, "Search Engine Optimization" invokes a predictable pattern. Cocking their head sideways--like my doggie does when he hears a wierd noise--they … (0 comments)
|
realtor seo: 10 Easy Ways to Get Higher Rankings on Google - 07/23/08 01:18 PM
By: Jenna Ryan
1. Determine if search spiders can crawl your website. Many of real estate websites are not entirely crawlable by search spiders and this is a huge problem. All the content in the world will do you no good if you have a site that doesn't allow search engines free reign. … (3 comments)
|
realtor seo: Real Estate Websites: What You Want vs. What You Need - 07/23/08 12:53 PM
By: Jenna Ryan
If you're ready to market your real estate practice online, there is a good chance you are not happy with your existing website. As such, you know you need a new one. Once you realize this, your first question will likely be,
Self: "Which real estate website … (2 comments)
|
realtor seo: 10 Quick Answers to the Most Asked Web Marketing Questions - 07/23/08 12:44 PM
By: Jenna Ryan
People are always asking me what I think about Pay-Per-Click.They also want to know what the difference is between Pay-Per-Click and SEO. This email newsletter will answer the most frequently asked questions that I get regarding Pay-Per-Click and SEO.
What is SEO?
SEO stands for Search Engine Optimization. … (3 comments)
|
realtor seo: Is Your Website Being Penalized By Google? - 07/21/08 03:43 PM
By: Jenna Ryan
Search engine penalties are traffic tickets of sorts, used by the big search engines to keep web criminals at bay. It happens all the time, websites get penalized for what seems like no reason. One day your site is broaching page one, the next it’s banished … (7 comments)
|
realtor seo: How to Write for Search Engines & for People - 07/21/08 03:41 PM
By: Jenna Ryan
TheMarketingShop.comContact Us
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keep the following three things in mind. … (2 comments)
|
realtor seo: How to Get Noticed Without Lifting a Finger - 07/21/08 03:38 PM
By: Jenna Ryan
Here at TheMarketingShop.com, we develop Real Estate Websites for really busy realtors. Most of my clients are very focused on selling houses, they are lucky to have a few extra minutes to spare in planning an effective web marketing strategy. This is tragic for the agents, but good … (2 comments)
|
realtor seo: How to Get Leads on Your Real Estate Website - 07/21/08 03:25 PM
By: Jenna Ryan TheMarketingShop.comContact Us
Getting leads from your website is easy if you know what you're doing. I'm not talking about signing up for some Lead Generation Service. You can get high quality leads on your own, DIRECTLY from your website using the principles in this article.
The key to generating leads from … (1 comments)
|
realtor seo: How Google Works - 07/21/08 03:19 PM
By: Jenna Ryan The Marketing Shop.com
Google is essentially an organizer of websites. Much like the Dewey Decimal System is used to file library books by topic, Google indexes web pages by factors such as topic, popularity and keyword relevancy.
Googlebots: High Tech Librarians
Google sends its search engine crawlers, called Googlebots, to record and categorize every website within reach. … (5 comments)
|
realtor seo: How to be Devoured by Spiders, Crawlers & Creeping Algorithms - 07/21/08 03:16 PM
By: Jenna Ryan
Is your website stuck on the web like a helpless fly, about to be eaten by a giant spider? Pity. You don't know what you're missing. It's only when your website is digested by spiders that it will find its way into top search rankings in your geographic target area. … (0 comments)
|
realtor seo: 15 Things You Should Know About Domain Names - 07/21/08 03:07 PM
By: Jenna Ryan The Marketing Shop.com August 3, 2007
1. Does having more than one domain name help my search rankings? No. There's no need to register a zillion domain names. It will not help your rankings one iota. 2. I have a domain name I've had for years, should I … (10 comments)
|
realtor seo: Does Your Website Have Cooties? - 07/21/08 03:01 PM
By: Jenna Ryan
Have you ever visited a website that makes you fingernails on a chalkboard cringe? As President of The Marketing Shop.com, a Web Developer and Search Engine Optimizer for real estate websites, I can honestly say I've had my share of queasy experiences. Honk if you agree.
1. … (2 comments)
|
realtor seo: Easy Do It Yourself Website SEO Analysis - 07/21/08 02:56 PM
By: Jenna Ryan - TheMarketingShop.com Contact Us
How does your website fare with the search engines? It's easy to find out. All the tools you need to assess the Search Engine Optimization of your own website is right here on this page.
Step 1. Determine Google Page Rank
Google ranks … (2 comments)
|
realtor seo: Are all real estate web sites created equal? - 07/21/08 02:53 PM
In today's market place 80% of home buyers start online to find the home they want to buy,
and to get information on areas they are relocating to as well as school and neighborhood information. You only get one chance to make a first impression, what image are you conveying to … (0 comments)
|
realtor seo: 7 Ways to Grab the Attention of Your Busy Prospects on the Web - 07/21/08 02:43 PM
By: Jenna Ryan
Every day I get calls from agents wanting to know how to make their websites better. A common request is "Tell me what I can do to my existing site to get better results." Unfortunately, it's not that easy. Like anything that's worth anything in this world, getting … (1 comments)
|
realtor seo: 7 Ways to Connect With Prospects Online - 07/21/08 02:34 PM
By: Jenna Ryan
The web opens up the roads that lead to your company in the most efficient way you can imagine. You are virtually seconds away from a prospect who is on the other side of the planet. Achieving success on the web is all about positioning yourself where your … (1 comments)
|
realtor seo: 5 Reasons to Optimize - 07/21/08 02:26 PM
1. Get Found on the Web. If your website is not optimized for search then it will be hard for your clients to find you online. We can build a website for you that will get noticed because of its high rankings for major keyword phrase searches.
2. People rarely don't … (3 comments)
|
realtor seo: 5 Good Reasons to Blog by Jenna Ryan - 07/21/08 02:05 PM
You’ve heard that blogging is a really good thing to do, but why?
1. Your blog post gets you in front of your prospects.
Blogging is the process of publishing content onto the web. Each blog post serves
as a web page that can show up in search results. … (3 comments)
|
realtor seo: 10 Ways to Optimize Your Real Estate Website for Higher Search Engine Rankings - 07/21/08 01:59 PM
Contact Us
1. Research keyword phrases that are used in your counties, cities and neighborhoods. The only way your site will ever be found in search results is if your website contains the keywords people are using to find homes and properties in your area. Your site must contain an adequate … (1 comments)
|
realtor seo: 10 Search Engine Optimization Mistakes - 07/21/08 01:54 PM
Many unknowing real estate agents pay good money for websites that have zero visibility on Google and Yahoo. Before you invest in a website, learn the the most common search engine optimization mistakes so you can avoid them in the future.
1. Build the site in frames. Frames is a web … (3 comments)
|
realtor seo: Are all real estate websites created equal? - 07/21/08 01:23 PM
In today's market place 80% of home buyers start online to find the home they want to buy, and to get information on areas they are relocating to as well as school and neighborhood information. You only get one chance to make a first impression, what image are you conveying to … (2 comments)
|
realtor seo: Edgy SEO Web Design - Where's the Creativity Folks? - 02/08/08 11:36 AM
Stand back. I think I'm going to hurl. I'm vexing over the boring designs inherent to the world of search engine optimization. Somebody, please! Take a stand and come up with some fresh design ideas that are cost-effective for real estate agent websites. Where's the creativity? Where's the design innovation? Why is everything so FLAT and … (5 comments)
|
realtor seo: SEO vs. Print - 01/28/08 01:18 PM
Are you one of those real estate agents who is more comfortable with print marketing? I know how you feel, it's sometimes hard to try new things when you're not sure of how it compares. I have made it my personal mission as President & Founder of The Marketing Shop.com, Inc., to … (6 comments)
|
;)
Links;)
Tags (Tag Cloud);)
Archives
