facebook: Face to Face - 2011 December Blogging Challenge: Day 15 - 12/24/11 02:09 AM
Real estate agents love to 'friend' other agents on Facebook, especially as a way to build a referral network. If you're with a major national firm, the suggestions from Facebook make it even easier.
While it's easy to initially connect online, the challenge lies in adding depth. With that in mind, I'm reorganizing my 2,800+ Facebook friends to make stronger and more meaningful relationships, both in and out of real estate. At the same time, I'm thinking about the types of content that will make this possible.
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facebook: National Unfriend Day - 11/17/11 01:26 PM
Peanuts has always been one of my favorite cartoons. Today, with a little help from Jimmy Kimmel, they give their take on National Unfriend Day. Will you make the cut?
Click any of the icons below to connect with me on Facebook, Twitter, and LinkedIn.
Have questions about Henderson or Las Vegas real estate? Call me any time at (702) 339-9700 or email JohnNovakLV@gmail.com.
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facebook: Styles Of Engagement - 01/27/11 11:11 PM
One challenge facing real estate agents who use Facebook and Twitter in their marketing plan is how to effectively engage their friends and followers. Finding the right mix of business value and personality can be tricky.
Do the elements of your business brand come across accurately on social media? In How To Pick the Right Social Media Engagement Style, customer engagement blogger Matthew Latkiewicz defines five ways to engage and gives examples of companies that make them work.
Understanding your engagement style can lead to more and better online connections. At a minimum, it will help you focus your message.
Read the full post … (7 comments)
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facebook: Keys To Facebook Fan Page Engagement - 01/25/11 11:04 PM
Over the last two years, many real estate agents have recognized the importance of having one or more Facebook fan pages to keep their business and personal lives separate while reaching out to potential buyers and sellers. Like any other form of social media, engaging your readers is crucial -- but how can you effectively do this with real estate?
One of the best bloggers on Facebook strategies is Mari Smith. In How To Better Engage Facebook Fan Page Fans, she shares her insights on content and comments.
Mari recommends a mix of content, and a minimum of one post per … (16 comments)
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facebook: Fun With Facebook Business Pages - 01/14/11 07:09 PM
Most real estate agents recognize the value of having a business page on Facebook. It's a great way to keep their personal and professional lives separate while building their business and providing valuable content to their sphere and potential buyers and sellers.
One of the challenges with a business page is how to keep the content fresh, interesting and engaging. Social Media Today's Taylor Elwood shares his ideas in 6 Tips For Bringing Personality to Your Facebook Business Page. Tip 5 made the most impact on me: "It's okay if it's not always about business."
To see all six tips, read the … (5 comments)
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facebook: Now It's Official - 07/11/10 04:02 AM
Bob's Facebook page Christa's Facebook page
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facebook: Soci@l - A New Look At Photos - 07/04/10 11:31 PM
Can you generate business from photos ... even if you never post one picture and don't own a digital camera? How about building your sphere of influence completely with other people's photos, and never, never, ever committing plagiarism? The answer is 'Yes, by commenting on others' photos.
In Soci@l: Attract Friends, Followers and Connections to Your Business, real estate agent Matt Fetick shares his strategies for efficiently and effectively staying in touch with your Facebook friends. "Spend 15 minutes each day learning about your sphere and commenting on their lives," he says.
The most obvious way to get to know your sphere better … (7 comments)
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facebook: Facebook Tips From Problogger - 07/04/10 06:04 PM
One of my favorite sites to learn more about blogging is Problogger. This weekend Darren Rowse has two great posts up about Facebook:
5 Ways I'm Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement How to Create A Facebook Landing Page for Your Blog
In "5 Ways ..." Darren uses the example of a photography site, but his ideas could just as easily apply to real estate. The first way is "ask questions." To increase reader engagement on your Facebook page, ask your fans "What is important to you in a new home?", "What is the … (8 comments)
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facebook: Learn How to Create a Facebook Fanpage: Video Blog - 02/26/10 01:33 PM
One of the popular social media strategies for real estate agents is to 'become the online mayor' of your neighborhood or community with a Facebook fanpage. In this short 5-minute video, Megan Faust shows how easy it is to set up a fanpage.
And if you're convinced of the value of social media in your marketing but just don't have the time or tech skills to do it, a social media virtual assistant might be the answer. Vist Virtu-Assist to see how they can help you build your online presence!
Via Megan Faust (Virtu-Assist):
So would you like to learn … (3 comments)
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facebook: Facebook Fan Page Basics - 11/14/09 02:02 PM
Most businesses recognize the huge marketing power of Facebook, but are unsure of how to use the platform. Should they set up a profile, a group, a fan page ... or a combination of these?
Facebook Fan Pages 101 provides a good overview of fan pages from Ron Jones at Search Engine Watch. One of the most important features is that "external search engines index Facebook fan pages."
Setting up your fan page is easy. Just go to Facebook Pages and you'll find a step-by-step guide as well as tips to prepare and build your fan base.
Already have a fan … (189 comments)
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facebook: The Generosity of Friends - 11/07/09 10:07 PM
It started with a simple Facebook status update:
Online friends responded with recommendations for We'll Be Here For The Rest of Our Lives by Paul Shaffer;, Crush It! by Gary Vaynerchuk; Have A Little Faith by Mitch Albom; and 33 Million People In The Room by Juliette Powell.
A fraternity brother from UNLV mentioned Same Kind of Different As Me by Ron Hall and Denver Moore. I headed to Borders and was browsing the biography section when I got this message from a fellow Keller Williams agent in Virginia:
Amy's kind and generous offer was impressive, and as I finished reading her text and … (3 comments)
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facebook: Please Don't Feed Your Facebook Friends - 10/25/09 09:19 PM
The recent changes by the Facebook development team have caused a couple of glitches in the site. One of them is that all new friend notices are appearing in our news feeds, which makes them look like this:
I'm glad to see my friends making connections, because that makes my extended network bigger. But for any Facebook user who has more than a couple of hundred friends, these notices can quickly overwhelm the news feeds and bury what's really important -- status updates, links, photos and video.
The 'Hide' button doesn't work in this situation. I'm sure the Facebook team … (8 comments)
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facebook: Build A Better Facebook Page - 10/03/09 10:00 PM
More and more real estate professionals are beginning to realize the marketing potential of Facebook Fan pages. Whereas a Profile page lets you connect on a personal level, a Fan page should be used for your business.
The content and interaction on a Fan page is slightly different from a Profile. To get your business presence off to a good start, Rajeev Edmonds from Mintblogger shares more than a dozen tips in "How To Create A Powerful And Engaging Facebook Page."
Branding plays an important role in a successful Fan page, and Haydon includes tips on custom images and how to use events and … (17 comments)
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facebook: A 'Friendlier' Facebook Profile - 09/25/09 11:59 PM
By default, Facebook shows a random selection of six of your friends in the left sidebar on your Profile page. Click the pencil on the right side of the title bar and it will open up the Edit Box where you can make several changes:
Display 6, 9, or 12 friends Always display certain friends Only include friends from selected networks So with one quick change, you can double the number of friends on your Profile page!
If you're a real estate agent with three other members on your team, you can choose to always have those three appear and then … (11 comments)
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facebook: Want To Streamline Your Facebook News Feed? Hide It! - 09/25/09 02:49 PM
Some things are better left unseen. On Facebook there are several applications that can dominate your home page with news of your friend's high scores, what's happening on their virtual farm, or how they feel about a 'hot' issue. Or maybe you have a real estate friend who just doesn't get the 'social' part of social networking and posts one update after another about their new listing.
Here's a quick fix to get your News Feed under control and insure that the content on your Facebook home page is only what you want to see. Take a look at the screen shot from my … (12 comments)
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facebook: Ahoy, Facebook Friends! - 09/18/09 04:25 PM
Tomorrow, September 19, is Talk Like A Pirate Day. To help you celebrate, the Facebook development team has added 'Pirate' to the list of available languages.
My regular Facebook page looks like this ...
... but when I convert to Pirate, it looks like this!
Changing your site to Pirate is as easy as 1, 2, Arrrrrgh!
In the lower left-hand corner of your home page should be a link that probably says "English (US)".
Click that and you'll see a list of all of the available languages on Facebook, including "English (Pirate)".
Have fun, mateys!
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facebook: Organize Your Facebook Friends With Lists - 09/13/09 03:48 PM
When your Facebook network grows into the hundreds and thousands, it can really be a challenge to keep up with the news stream on your home page. Between all of the status updates, links, videos and notes it can move faster than the ActiveRain dashboard!
Fortunately, there is a great built-in feature to help you manage and filter your Facebook content -- Friend Lists.
From your Facebook home page, click on 'Friends', then 'Create New List.' Give the list a name, select friends to add to the list, and then click 'Create List.' That's all there is to it! Your new Friend … (67 comments)
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facebook: Facebook Fan Pages Done Right - 09/06/09 10:22 PM
A great way to build your online presence with a Facebook Fan Page is to look at other successful pages and model what they've done right.
In "Killer Facebook Fan Pages: 5 Inspiring Case Studies" social media and PR exec Callan Green reviews five popular brands and how they engage their consumers on Facebook.
Pringles uses comedy in a series of viral videos. Coca-Cola combined efforts with an existing consumer page and makes extensive use of photos. Adidas holds contests to keep their fans involved.
As Green says, "you have to know your audience ... you need to encourage discussion ... and … (15 comments)
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facebook: Managing Your Facebook Fan Page - 09/05/09 05:15 PM
A Facebook Fan Page can be a great way to extend your online business presence. Building the page is very similar to setting up a Facebook profile. One slight difference is that your profile has Friends, but a business page has Fans.
As your fan base grows, one of the big challenges is providing valuable content, keeping them engaged, and meeting the goals of your business. Carnet Williams offers some great advice on this in his post "10 Practical Tips for Facebook Fan Pages."
Citing examples from Hurley, Toyota and Trader Joe's, Williams reminds us that "pages are a two-way conversation, … (15 comments)
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facebook: New Facebook Widgets Page - 09/05/09 01:10 AM
Looking for an easy way to promote your Facebook profile or business page? There are five great solutions all in one place at Facebook Widgets.
Choose from a profile badge, photo badge, page badge, fan box, or a live stream box. Each has very easy to follow steps to automatically create the code you need.
So start sharing your Facebook info across your other online sites, and leverage the power of social media. It's a great way to grow your online network and your business!
Here's an example of a Profile Badge:
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