marketing: Driving Traffic to Your Blog with Comments - 11/03/07 11:57 PM
Would you like to have more readers, more subscribers, more prospects and clients from your blog? Of course! We've all read about the importance of reciprocating comments and commenting on other blogs within ActiveRain, but how can you expand your reach to the general public and the rest of the world?
In … (42 comments)
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marketing: Focus on revenue-producing activities in 2008 - 11/03/07 01:40 AM
Quick... make a list of all of the things that you do in your real estate business. Prospecting, blogging, pulling comps, designing flyers, showing property, updating your website, building your database, ordering yard signs, optimizing photos, scheduling and attending inspections, preparing your monthly mailout, sending relo packets, responding to phone calls … (29 comments)
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marketing: Marketing Pilgrim - a feast of internet news and reviews - 11/02/07 09:31 PM
It used to be that Pilgrims were only thought of during Thanksgiving or John Wayne impersonations. Now Marketing Pilgrim brings them from Plymouth Rock to the World Wide Web.
Internet marketing expert Andy Beal started the site in 2005, and it is currently the eighth-ranked media and marketing blog in the AdAge Power 150. … (4 comments)
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marketing: Connecting with Generation X - 11/02/07 05:34 PM
Over at Geek Estate Blog, San Diego agent Denny Oh has an entertaining post comparing the technological differences between Gen X'ers and their parents. Nearly 50 million strong, this tech-savvy demographic prefers email and texting to phones calls, and expects responses in minutes rather than hours.
When you consider the tremendous buying power of … (14 comments)
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marketing: Las Vegas MLS promotes Fair Housing compliance - 06/01/07 09:42 PM
The Greater Las Vegas Association of REALTORS® will soon be rolling out a system to check the Directions, Remarks, and Agent-to-Agent Remarks fields in MLS listings for words that may trigger Fair Housing violations. Designed to protect both brokers and agents, the system will not allow a listing to be entered … (10 comments)
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marketing: Don't take it personally ... It is what it is - 12/09/06 06:38 PM
If your market is anything like ours in Las Vegas (20,000+ available resales, 9-10 month supply, prices flat to slightly declining) you know it can be tough to be a listing agent. Sellers may get frustrated by the lack of activity (especially relative to the boom of 2003-4), and a simple 'market … (26 comments)
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marketing: So much to read, so little time - 11/19/06 12:11 AM
While browsing the business section at the local bookstore, I found The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray. The book consists of seventeen summaries of the top marketing books over the last fifteen years, including:
The Tipping Point by Malcolm GladwellPositioning by Jack Trout and Al RiesThe … (8 comments)
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marketing: Columnists lack local perspective - 10/16/06 11:54 PM
The Greater Las Vegas Association of REALTORS® (GLVAR) website has a feed from Inman news. Two stories caught my attention today.
The first was subtitled "What sellers need to know in current property market." In it, Dian Hymer started by making three suggestions: price it right, make it look impeccable, and … (2 comments)
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marketing: Lead Generation - Database Ratios and Forecasting - 10/11/06 08:01 PM
Your single most important asset in real estate is your contact database. Without people, all of the scripts, websites, inventory knowledge and negotiating skills are meaningless. In its most basic sense, the real estate business isn't about selling houses, it's about people.
In The Millionaire Real Estate Agent, Gary Keller talks about … (13 comments)
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marketing: Chamber of Commerce is a great resource - 10/02/06 08:30 PM
Hoping to find some great content for my websites and blogging, I stopped by my local Chamber of Commerce this afternoon. I introduced myself to the receptionist, told her I was a local real estate agent, and asked if they had a relocation package I could buy. "We only charge for maps … (2 comments)
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marketing: Experts go beyond the MLS - 09/29/06 02:54 PM
It's always amusing to me when I get a flyer or postcard from another agent who claims to be 'the neighborhood expert.' They tout a recent listing or sale and include the basic MLS statistics for the area. When I check further, I often find that they don't even live in … (2 comments)
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marketing: Day in the Park - 09/28/06 10:11 PM
A marketing event that has been particularly successful for me is 'Day in the Park.' I pick an area of about 500 homes that has a neighborhood park with grills and picnic tables. About 1-2 weeks before the event I distribute flyers to each home saying "Come out and meet your neighbors! … (4 comments)
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marketing: Building a better blog - 09/27/06 08:35 PM
Neil Patel, from ProNet Advertising recently published a blog called "5 Ways to Building a Better Blog". With Technorati estimating that there are 75,000 new blogs launched every day, competition is fierce for readership. Patel's tips cover five categories:
ContentWrite consistent, quality content that is short and to the point, and participate in … (1 comments)
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marketing: How real estate is like football - 09/18/06 12:34 AM
Third down and ten. The quarterback drops back... the halfback picks up a blitzing linebacker while the wide receiver turns his route into a quick slant... the QB hits him in stride, he gets a great downfield block... Touchdown!!
We see this happen every week in football stadiums across the country. Intensive … (3 comments)
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marketing: Marketing from a different perspective - 08/30/06 01:57 PM
Feeling a little tired with the same old Just Listed/Just Sold/Market Stats marketing pieces? One creative way to break out of that rut is to write from a different perspective. Here's a farming letter that is successful for me, 'written' by my dog, Sundance.==========
John helped me find a home and … (8 comments)
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