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real estate marketing: ActiveRain Links Up With Zillow ... Maybe Agents Should, Too - 08/01/10 02:05 AM
I know that as soon as some of you saw Zillow in the headline, you thought or maybe even screamed "Zestimates® are terrible!" My feeling is any agent who really knows their market should have no problem discussing inaccuracies with buyers or sellers. Zillow even provides a link to an explanation of Zestimate® Values & Accuracy at the bottom of each page on their site.
This post IS NOT about Zestimates®. It is about consumer traffic. If you've been to RainCamp, you know that Zillow is the third most trafficked site for real estate. And recently they've partnered with Yahoo! -- the … (14 comments)
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real estate marketing: Soci@l - A New Look At Photos - 07/04/10 11:31 PM
Can you generate business from photos ... even if you never post one picture and don't own a digital camera? How about building your sphere of influence completely with other people's photos, and never, never, ever committing plagiarism? The answer is 'Yes, by commenting on others' photos.
In Soci@l: Attract Friends, Followers and Connections to Your Business, real estate agent Matt Fetick shares his strategies for efficiently and effectively staying in touch with your Facebook friends. "Spend 15 minutes each day learning about your sphere and commenting on their lives," he says.
The most obvious way to get to know your sphere better … (7 comments)
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real estate marketing: RainCamp Las Vegas: Showers In The Forecast - 03/29/10 10:35 AM
I really wish this title wasn't so literal. One of our local weathermen said there is a "disturbance out of the Pacific Northwest" heading our way. Knowing the AR Team, that could mean any number of things. :)
Unfortunately that description refers to our weather for RainCamp on April 1. Las Vegas is expected to go from 84 on Tuesday to just 58 on Thursday, with wind and a 50% chance of showers.
If you're traveling to Las Vegas, it might be best to bring a light jacket or sweater. For local real estate professionals, RainCamp Las Vegas presents … (4 comments)
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real estate marketing: Your Guide to RainCamp Las Vegas - 03/24/10 03:44 PM
It's RainCamp. It's Las Vegas. Those two statements alone should be enough to convince you to be at the UNLV Student Union Ballroom on Thursday, April 1 from 9 AM to 5 PM.
Want to know how blogging and social media can help you connect with your local community and build a strong online presence? Have questions about how to leverage Facebook and Twitter to increase your online reach? Looking for ways to reduce your marketing and lead generation costs and make the processes more efficient? The insights and ideas to do this will be at RainCamp Las Vegas. Here's the … (29 comments)
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real estate marketing: Promote Your Listings On Twitter With TweetLister - 08/16/09 05:45 PM
When it comes to promoting your listings on Twitter, 140 characters can be a little constraining. One solution is to post a link to your blog or website where users can find additional details about the listing. Another option is TweetLister, a free tool that lets you post listings, schedule tweets, track clicks and generate leads.
Here's a screenshot from an actual listing on TweetLister. There is plenty of room for photos and property details, plus links to a map, mortgage calculator, school info, and the Walk Score™. Below this (not shown in my image) are links to more photos, a virtual tour, … (15 comments)
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real estate marketing: Using Social Media for Lead Generation - 12/12/08 11:45 PM
We blog for many different reasons - to share information, to network with others, to exercise a love of writing, to show our personal side - but the number one reason for most real estate bloggers is to generate leads.
To extend our online presence and amplify our blogs, we participate in social networks. Facebook, LinkedIn and Twitter are the most popular, and it seems there's a new site every week. The big challenge is how to balance our online efforts with the constantly changing day-to-day activities of real estate.
Marketing Sherpa recently published an insightful case study about how technology startup BreakingPoint … (10 comments)
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real estate marketing: Social Media and The Buying Cycle - 12/11/08 11:32 PM
Remember AIDA from your college marketing class? It stood for the four steps of the marketing cycle -- Attention, Interest, Desire, Action. These are the basic steps that consumers go through when making a purchasing decision.
Social media blogger Chris Brogan recently published a FREE eBook, Fish Where The Fish Are: Mapping Social Media to the Buying Cycle, that shows how others are successfully using social media to engage consumers.
The 21-page book includes examples from Comcast, IBM, and Ford, and then suggests online tools to use at each step in the buying cycle.
Understanding the process that a real estate consumer … (8 comments)
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real estate marketing: PC Magazine's Top Real Estate Sites - 05/23/08 11:51 PM
PC Magazine associate editor Jennifer DeLeo was recently in the market for a home, so naturally she turned to the web. Not finding it easy to sort through the MLS listings in the San Diego area, DeLeo searched further and concluded that
"buyers don't have to rely on the MLS listings offered on Realtor.com anymore to find a home; not when there is a wealth of other online resources available on the Web."
With her involvement in the web and technology, it was only natural that DeLeo gravitated toward sites "that use Web 2.0 to the fullest." What I found fascinating … (12 comments)
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real estate marketing: Trends in Hyperlocal Content - 05/16/08 11:52 PM
One of the terms you will occasionally see mentioned in the Rain is 'hyperlocal content', used to describe a post that's written about a very specific geogrphic area. These are the posts that connect well with consumers, that deliver the long-tail results, or the hybrid results that Justin Smith calls "the money tail."
In "The Rise of Hyperlocal Information", Alex Iskold from ReadWriteWeb discusses how businesses and consumers are beginning to understand the real value of local information. From user-generated content to classifieds to location-based social networks, the race is on to capture a share of the hyperlocal market.
As mobile technology continues … (4 comments)
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real estate marketing: Swanepoel Summaries for Agents and Consumers - 05/15/08 11:32 PM
Stefan Swanepoel is a recognized leader in identifying the trends that affect the real estate industry. The 2008 TRENDS Report is packed with info on buyer and seller preferences, marketing, business models, technology and more -- but at $149.95 it may be out of reach for most agents.
Because Swanepoel believes that "the real estate industry impacts us all," he offers two summary reports for free download -- one for agents, and one for consumers.
Here is just a sampling of the issues that are addressed from both an agent and a consumer perspective:
The Changing Borders and Boundaries of MLS … (5 comments)
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real estate marketing: Mobile Marketing with DriveBuy Technologies - 03/01/08 11:23 PM
Earlier this week while I was browsing the New ActiveRain Members, I found a post from Virtual Assistant Mary Ann Garcia titled "Text Marketing Solutions."
The title intrigued me, and reading further I learned that DriveBuy Technologies offers a product that eliminates hard-copy flyers and delivers web-based property information direct to a smartphone. Additionally this opens the door for a listing agent to follow up with the potential buyer by text. It all sounded very RE.net, and I thought this could produce great results, especially in the Gen X and Gen Y demographics.
The Demos available on DriveBuy's site were very easy to … (4 comments)
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real estate marketing: ActiveRain Gets Some Love in REALTOR® Magazine - 02/23/08 09:52 AM
The cover story in the March 2008 REALTOR® Magazine is "Welcome to Real Estate 2.0." While the issue hasn't hit my mailbox yet, it is available online.
The article leads with a few paragraphs about ActiveRainers Teresa Boardman and AnnMarie Clements, then outlines some of the components of Real Estate 2.0. In a section called "Networking 2.0", ActiveRain gets a prominent mention, along with a few quotes from co-founder Matt Heaton.
The best parts about reading online are that we save a couple of trees, plus get the benefits of all of the hyperlinks. So take your mouse over to REALTOR® Magazine Online, … (44 comments)
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real estate marketing: Business Tips from The Agent Guide Blog - 12/22/07 11:57 PM
Want to capture my attention while I'm web surfing? Just incorporate a well-placed photo of a dog or two into your site.
Want to keep my attention? Offer great content thats informative, entertaining and easy to read.
The Agent Guide Blog does just that with My 17 Best Business Tips for Real Estate Agents. Stop by and visit the pups, and add this blog to your outside reading. I'm sure it will make a difference for your business in 2008!
… (19 comments)
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real estate marketing: Agent-speak and Public Perception - 12/22/07 07:28 PM
Think about your results for 2007. Do you see them in terms of number of sides, deals closed, GCI?
Marc Davison at 1000 Watt Consulting suggests something more along the lines of 'helped individuals and families meet their housing needs.' This shifts the focus from the agent to the customer, from statistics to basic human needs.
In I Am a Customer, Davison explores how branding affects customer perception. The examples he gives from the real estate industry are poignant.
When we design our marketing and branding, we need to remember that real estate is about more than just houses and mortgages. Real estate is about people.
… (2 comments)
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real estate marketing: Marketing with Twitter - 12/21/07 10:51 PM
At the NAR convention last month in Las Vegas, I began to understand some of the uses for Twitter. Attendees used it to communicate everything from what the best exhibits were, to where to grab a bite to eat, to hilarious and spontaneous observations. Others used it to stream the best soundbites from featured speakers and breakout sessions.
Since then, I've followed about 40-50 other TwitWits, most of them real estate agents. We use it to share links, brainstorm ideas, or just for a little mini-socializing - all in 140 characters or less.
Mario Sanchez at Shoestring Branding extends Twitter even further with "Creative … (22 comments)
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real estate marketing: Insights On Generation Y - 12/15/07 10:23 PM
I keep seeing more and more about the emergence of Generation Y and their impact on the economy. The following article and interview offer some further insights on Generation Y.
"The largest U.S. age group since the baby boom will make an unmistakable mark on the housing market," begins an article by Michelle Hofmann at REALTOR® Magazine Online. This comprehensive post offers some fascinating statistics about Gen Y (they buy their first home at age 26, according to a Century 21 survey) as well as tips on how to connect and work with them.
On InmanTV, Joel Burslem interviews Anastasia Goodstein from yPulse … (7 comments)
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real estate marketing: RealEstate2.x with Steven Groves - 12/14/07 01:45 AM
Tonight my outside blog reading took me south to Arizona where I found Executive Conversations in Real Estate, written by Steven Groves. The purpose of the site is "exploring the intersection between social media, web 2.0 and real estate."
There are posts about social networking, Point2, Facebook and Twitter, but what I found most interesting was coverage of the Arizona Entrepreneurship Conference which was held in November. The one-day event featured presentations from Pat Sullivan (founder of ACT and SalesLogix), Marc Canter (co-founder of Macromedia and CEO of Broadband Mechanics), Michael Gerber (author of "The E-Myth") and others.
One of the breakout sessions at the AEC, … (8 comments)
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real estate marketing: HGTV To Publish Listings - 12/13/07 11:21 PM
Scripps Networks and HGTV are launching a new real estate listing site called FrontDoor.com. Currently in beta, the site has partnered with Realogy Corporation (Century 21®, Coldwell Banker®, ERA®, and Sotheby's International Realty®) and Leading Real Estate Companies of the World™ to display over 1.2 million listings.
HGTV is providing over 300 video clips on buying, selling, financing, decorating and remodeling. The site also includes written guides for buyers and sellers, as well as a variety of financial calculators.
HGTV is the number one site for home and garden information, and its programming is seen in over 95 million U.S. homes. Visit FrontDoor.com … (5 comments)
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real estate marketing: Who's Marketing Your Listings? - 12/13/07 01:39 PM
In a recent post over at Kiosk Realty, Rudy Bachraty discusses some of the issues that arise with non-regulated online advertising sites. One example centers around agents who place what seem to be generic ads (3 BR, 2 Bath, near park, $349,000) using information from a specific property listed by a different agent. In effect, these agents are using existing inventory to generate buyer leads.
This raises some interesting questions:
Buyer's Agents: Other than MLS search, how do you give consumers an idea of available inventory? Do you ever co-promote with listing agents? Is it OK to advertise 'Top Three Buys in the Neighborhood' or 'Ten Homes Under $200,000' … (22 comments)
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real estate marketing: GeekEstate Blog Highlights Technology - 12/08/07 11:51 PM
Looking for a little outside reading that both educates and entertains? The line-up of bloggers at GeekEstate Blog is one of the best, and covers a wide range of topics about using technology to grow your business.
Get Jay Thompson's take on the new ActiveRain "Outside Blogs"Watch a video fom Google's Matt Cutts about SEORead an interview about video and real estate with Drew Meyers and Michael PriceKeep your blog focused with Brian Wilson's tipsPut GeekEstate Blog into your schedule to stop by once a week, or better yet, add it to your feed reader. You'll be glad you did!
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John Novak - Las Vegas and Henderson NV Real Estate
Las Vegas,
NV
More about me…
Keller Williams Realty The Marketplace
Address: 2230 Corporate Circle, Suite 250, Henderson, NV, 89074
Office Phone: (702) 939-0000
Cell Phone: (702) 339-9700
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