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social networking: Taking An Online Inventory - 2011 December Blogging Challenge: Day 3 - 12/05/11 11:46 PM
On Saturday I started reviewing my online presence -- Facebook, Twitter, LinkedIn, Foursquare, Google+, WordPress, ActiveRain, Trulia, Zillow, Flickr, Picasa, and on an on.
Every agent should do this once or twice a year. Here are some items to consider:
Is your profile complete? Is your contact info easily accessible? Does the site have fresh content? Can you use syndication or tools like HootSuite to deliver content? Knowing where you've established a presence and how the sites relate to each other is a key step in setting up a content calendar. I'll get to that later.
BONUS TIP:Use a site like … (2 comments)
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social networking: National Unfriend Day - 11/17/11 01:26 PM
Peanuts has always been one of my favorite cartoons. Today, with a little help from Jimmy Kimmel, they give their take on National Unfriend Day. Will you make the cut?
Click any of the icons below to connect with me on Facebook, Twitter, and LinkedIn.
Have questions about Henderson or Las Vegas real estate? Call me any time at (702) 339-9700 or email JohnNovakLV@gmail.com.
… (13 comments)
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social networking: Happy Foursquare Day! - 04/16/11 01:52 PM
Today is April 16 ... 04/16 ... four squared is sixteen, get it? That means it's a social media holiday - Foursquare Day! There are tweetups and swarms planned around the world, a great chance to meet other local online enthusiasts.
There is even a special Foursquare badge for the day. To unlock it, just check in anywhere and give a shout out to Foursquare Day using the hashtag #4sqday.
After a quick trip to the office for some REO paperwork, Shadow and I are headed to Heritage Bark Park (where I'm the mayor), and then might stop by the Las Vegas … (10 comments)
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social networking: What Do Foursquare and Farmville Have In Common? - 05/31/10 10:11 PM
What Do Foursquare and Farmville Have In Common?
Both can be found on Time Magazine's "50 Worst Inventions" list, which Time says are "some of the world's bright ideas that just didn't work out."
I don't understand the long-term value of Foursquare, and was surprised when it was included in the social media portion of RainCamp. And while I was a fan of the original Sim City, Farmville never caught my interest but it continues to be one of the leading game applications on Facebook.
Are you on Foursquare? Can it have a positive impact on a social media strategy, or … (6 comments)
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social networking: 10 Days of Outsourcing to Your Real Estate Virtual Assistant- Day 4 - 05/20/10 10:21 PM
Do you feel that social media should be a part of your marketing plan, but just don't have the time or skills to figure out all of the different sites and how to integrate them effectively? A virtual assistant like Laura Monroe with Creative Agent Solutions may be the perfect way to add leverage to your business and expand your online presence.
Via Real Estate Virtual Assistant Laura Monroe (Creative Agent Solutions.com (916)343-3823):
Delegating to a Real Estate Virtual Assistant doesn't have to be difficult or expensive! Welcome to Day Four of Outsourcing Ideas you can let your real estate … (0 comments)
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social networking: The Real Estate Social Media Census - 03/13/10 10:52 PM
Which social media sites do real estate agents use the most? How often do they update their content, and how long do they spend per session?
These are just a few of the questions in the Real Estate Social Media Census. Everyone who responds by March 15 can receive a free copy of the results which should be a good guide for developing your online presence.
The census takes less than ten minutes to complete, and can be taken at www.SocialMediaCensus.org.
… (7 comments)
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social networking: Learn How to Create a Facebook Fanpage: Video Blog - 02/26/10 01:33 PM
One of the popular social media strategies for real estate agents is to 'become the online mayor' of your neighborhood or community with a Facebook fanpage. In this short 5-minute video, Megan Faust shows how easy it is to set up a fanpage.
And if you're convinced of the value of social media in your marketing but just don't have the time or tech skills to do it, a social media virtual assistant might be the answer. Vist Virtu-Assist to see how they can help you build your online presence!
Via Megan Faust (Virtu-Assist):
So would you like to learn … (3 comments)
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social networking: Bob Stewart On 'Art and Social Media' - 02/24/10 12:27 AM
"Why would anyone care what I'm doing?" That's a common refrain from those who are trying to understand the benefits of Facebook, Twitter and other social networking sites. One isolated entry may have no meaning for us, but over time these little snippets of information combine to shape and color our perceptions of our online friends.
At the 2010 Keller Williams Family Reunion in New Orleans, ActiveRain's Bob Stewart participated on a panel led by AR's Ben Kinney. Here's his response to Ben's question "what's the point of all these updates?"
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social networking: "Twitterville" by Shel Israel - Book Review - 02/01/10 06:49 PM
You can pack a surprising amount of content into a 140-character Tweet. As more and more businesses adopt Twitter as part of their social media strategy, Shel Israel shares his insights on how to leverage this platform in Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.
With this review, fellow social media enthusiast Jason Crouch has inspired me to add Twitterville to my reading list for February. And if you find this book useful, I would encourage you to also take a look at a book on blogging that Shel co-authored with Robert Scoble, Naked Conversations: How Blogs Are Changing The … (4 comments)
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social networking: "Twitter's of no value to REALTORS®". Really? Try this. - 12/06/09 11:19 PM
As we build our online marketing plan, it's important to remember that social media can be a very effective listening tool as well as a means of getting our message out. In his post, Ian Greenleigh shares how Twitter can be used to research and listen for specific keywords.
For more innovative ways that real estate agents can market their properties, check out DriveBuy Technologies. a solution that uses text messaging to deliver home info to potential buyers.
Via Ian S. Greenleigh (DriveBuy Technologies):
It sounds like an odd thing to say, but in a way, Twitter is a lot like real estate itself … (20 comments)
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social networking: The SECRET To Managing Social Media - Enough Excuses! - 11/22/09 08:54 PM
With so many options available, adding social media to your marketing plan can be a challenge. Steve Schwartz, a real estate photographer and videographer from Charlotte NC, shares some excellent insights on the benefits of social media and how to manage your participation.
For ideas on how you can implement video, visit Steve online at AmazingVideoTours.com.
Via Steve Schwartz, Charlotte's Premier Real Estate Videographer and Photographer (AmazingVideoTours.com):
I see it again, and again, and AGAIN! Agents confused by social media and confused by how to manage the time necessary for social media. They have every excuse in the book NOT to … (18 comments)
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social networking: Virtual RE BarCamp Is Today! - 11/17/09 11:17 AM
There's a great series of FREE webinars on blogging, social media and technology coming right to your computer today! Brought to us by The Real Estate Tomato and a host of sponsors and presenters, Virtual RE BarCamp features 27 online sessions from 9AM - 4PM PST. Here's a sampling of topics:
9:15 AM -- Flickr, A REAL Social Network by Teresa Boardman 10:00 AM -- The 30 Minute Branding Bootcamp "The Brand Called You" by Kendra Todd 10:45 AM -- Broker's View: Best Uses of Social Media Within Your Brokerage by Brian Block 11:30 AM -- Social Media Trends of 2010 by Stefan … (5 comments)
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social networking: It's Time to Think About Local Search and How You Can Make an Impact Online - 11/15/09 01:26 PM
One of the challenges for real estate professionals is using a broad world-wide medium like the web to reach consumers in their local markets. It's the classic shotgun vs. rifle comparison. How can we leverage hyperlocal content?
Real estate marketing consultant Rebecca Levinson shares her notes and insights from PubCon Vegas 2009 on how businesses can effectively use the web to improve relationships, track their marketing, and connect with consumers.
"A good time to do that is now."
Visit the Real Skillz Marketing fan page on Facebook for more great tips and information.
Via Rebecca Levinson, Real Estate Marketing Consultant … (3 comments)
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social networking: Facebook Fan Page Basics - 11/14/09 02:02 PM
Most businesses recognize the huge marketing power of Facebook, but are unsure of how to use the platform. Should they set up a profile, a group, a fan page ... or a combination of these?
Facebook Fan Pages 101 provides a good overview of fan pages from Ron Jones at Search Engine Watch. One of the most important features is that "external search engines index Facebook fan pages."
Setting up your fan page is easy. Just go to Facebook Pages and you'll find a step-by-step guide as well as tips to prepare and build your fan base.
Already have a fan … (189 comments)
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social networking: The Generosity of Friends - 11/07/09 10:07 PM
It started with a simple Facebook status update:
Online friends responded with recommendations for We'll Be Here For The Rest of Our Lives by Paul Shaffer;, Crush It! by Gary Vaynerchuk; Have A Little Faith by Mitch Albom; and 33 Million People In The Room by Juliette Powell.
A fraternity brother from UNLV mentioned Same Kind of Different As Me by Ron Hall and Denver Moore. I headed to Borders and was browsing the biography section when I got this message from a fellow Keller Williams agent in Virginia:
Amy's kind and generous offer was impressive, and as I finished reading her text and … (3 comments)
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social networking: Getting Started With Twitter - 11/01/09 09:32 PM
With recent announcements that both Google and Bing will soon be indexing tweets, many are taking a second look at Twitter and trying to understand this popular micro-blogging platform. But where to begin?
ProBlogger Darren Rowse has put together a collection of 13 Twitter Tips and Tutorials for Beginners to help you quickly get up to speed (or up to tweet!).
Watch an explanation of "Twitter in Plain English", learn how to write 140-character microblogs, get advice on how to build your followers (my Twitter ID is LVRealEstate), and more at TwiTip.
… (11 comments)
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social networking: Google and Bing To Index Social Media Content - 11/01/09 07:42 PM
Detractors of Twitter frequently ask "who cares what I'm doing right now?" Apparently Google and Bing care, as both major search engines are moving forward with plans to index tweets.
Bing is also going to index Facebook status updates, while Google recently launched Social Search, a Google Labs experiment "that helps you find more relevant public content from your broader social circle."
Will this change how you use Facebook and Twitter? Will you optimize your status updates and tweets with keywords, or keep them more spontaneous?
For more on this big social media issue, see these posts:
Real-Time Search: Google and … (13 comments)
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social networking: Stay Safe On Social Media Sites - 11/01/09 03:02 PM
This morning there were two messages in my Facebook inbox about a "video that wouldn't load properly." Knowing the senders only through online networking, I simply deleted the messages and moved on.
This brings up the first rule of social media safety: If you feel at all suspicious or unsure, delete the message. It's far better to err on the side of caution rather than put your PC, your data, and your online network at risk. And if you're still curious, contact the sender directly and ask them if they indeed sent it. A good friend or legitimate business contact will … (4 comments)
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social networking: The View from 500,000 ... Broadening My Horizons - 10/28/09 09:11 PM
Today I passed the 500,000 point milestone on ActiveRain. It's been a journey of a little over three years, nearly 900 posts, 8500 comments, hundreds of photos and neighborhoods added to Localism, and 44 members invited to the Rain.
Want to know a secret? It's not about the points, it's about the process.
The business rewards are many -- listings sold, buyer transactions closed, a better understanding of my market and community, a network that spans the U.S. and Canada.
The personal rewards are far more valuable. I've learned about search engine optimization (SEO), online marketing, how to write better content … (47 comments)
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social networking: Please Don't Feed Your Facebook Friends - 10/25/09 09:19 PM
The recent changes by the Facebook development team have caused a couple of glitches in the site. One of them is that all new friend notices are appearing in our news feeds, which makes them look like this:
I'm glad to see my friends making connections, because that makes my extended network bigger. But for any Facebook user who has more than a couple of hundred friends, these notices can quickly overwhelm the news feeds and bury what's really important -- status updates, links, photos and video.
The 'Hide' button doesn't work in this situation. I'm sure the Facebook team … (8 comments)
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John Novak - Las Vegas and Henderson NV Real Estate
Las Vegas,
NV
More about me…
Keller Williams Realty The Marketplace
Address: 2230 Corporate Circle, Suite 250, Henderson, NV, 89074
Office Phone: (702) 939-0000
Cell Phone: (702) 339-9700
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