marketing: Real people (Glen and Carol) offer some advice to real estate agents re: FSBO - 06/05/08 04:58 PM
What follows is a complete and un-edited e-mail from a consumer to me regarding the way that we approach the unrepresented seller (aka FSBO) - I thought this might be helpful in some way, and Glen allowed me to share it.  Try not to get defensive, instead, use this as a … (2 comments)

marketing: A Whole New World - 05/28/08 03:28 PM
According to Daniel Pink, in his book A Whole New Mind, any job that can be automated, will be.  What about the real estate industry?  With sites like Zillow.com now attempting to webinize the industry, what will happen to traditional real estate agents and brokers?
Along those lines, what are the … (0 comments)

marketing: How to Choose a Realtor - 05/06/08 03:36 PM
Year after year the National Association of Realtors annual survey lists reputation, honesty and trustworthiness as the top three selection criteria that sellers use to choose a real estate agent.  Here's a question for you - in your experience, how do sellers (and buyers for that matter) actually determine these qualities?  … (0 comments)

marketing: Turbo-Charge Your Real Estate Business with PUBLICITY - 03/27/08 07:20 PM
There's an old show-biz saying that goes, 'There's no such thing as bad publicity.'
That statement may be debatable, but certainly there is nothing bad about garnering a whole lot of good publicity, and a good publicity campaign sets you apart from your competitors. Right now, for real estate teams, there are … (0 comments)

marketing: Customized Marketing Plans - 03/26/08 12:05 PM
I just posted a recording of the latest real estate teleseminar; please feel free to visit http://www.joecooke.com/ and then go to the link marked "For Real Estate Agents."
This free teleseminar covers how to create and use a customized marketing plan to make your listing presentations more powerful and effective.
There is also … (1 comments)

 
Real Estate Trainer: Joe Cooke (Cannon Publishing Group)
Joe Cooke
Walla Walla, WA
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Cannon Publishing Group

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