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marketing: Real people (Glen and Carol) offer some advice to real estate agents re: FSBO - 06/05/08 04:58 PM
What follows is a complete and un-edited e-mail from a consumer to me regarding the way that we approach the unrepresented seller (aka FSBO) - I thought this might be helpful in some way, and Glen allowed me to share it.  Try not to get defensive, instead, use this as a learning and growing opportunity!
 
Dear Joe,
I just read your article over at RIS [Staging a Successful FSBO Campaign.] I'll offer a few comments from a sellers viewpoint that hopefully might find their way into the hands of the people who might be best positioned to affect some change … (4 comments)

marketing: A Whole New World - 05/28/08 03:28 PM
According to Daniel Pink, in his book A Whole New Mind, any job that can be automated, will be.  What about the real estate industry?  With sites like Zillow.com now attempting to webinize the industry, what will happen to traditional real estate agents and brokers?
Along those lines, what are the significant value added activities that agents and brokers bring to the table in today's information age?  Is it the CMA?  Marketing expertise?  The network of represented buyers?
I'd love to hear opinions from across the board!
… (0 comments)

marketing: How to Choose a Realtor - 05/06/08 03:36 PM
Year after year the National Association of Realtors annual survey lists reputation, honesty and trustworthiness as the top three selection criteria that sellers use to choose a real estate agent.  Here's a question for you - in your experience, how do sellers (and buyers for that matter) actually determine these qualities?  What kind of process are clients using to select their agent?  Are they interviewing several, and if so, do they tell you that?  Do they go strictly by word of mouth?  And how do you, as an agent, show reputation, honesty and trustworthiness, especially if this is a prospect you … (0 comments)

marketing: Turbo-Charge Your Real Estate Business with PUBLICITY - 03/27/08 07:20 PM
There's an old show-biz saying that goes, 'There's no such thing as bad publicity.'
That statement may be debatable, but certainly there is nothing bad about garnering a whole lot of good publicity, and a good publicity campaign sets you apart from your competitors. Right now, for real estate teams, there are three burning reasons to become a publicity-hound:
1. The real estate market industry is more competitive than ever, with over 2.7 million agents in the U.S. against a population of just over $300, million.
  2. The industry is changing. According to Daniel Pink, author of A Whole New Mind, the … (0 comments)

marketing: Customized Marketing Plans - 03/26/08 12:05 PM
I just posted a recording of the latest real estate teleseminar; please feel free to visit http://www.joecooke.com/ and then go to the link marked "For Real Estate Agents."
This free teleseminar covers how to create and use a customized marketing plan to make your listing presentations more powerful and effective.
There is also an article on "CMPs: A Simple Way to Stand Out From the Crowd" available at no charge via RIS Media at http://rismedia.com/wp/2007-12-27/cmps-a-simple-way-to-stand-out-from-the-crowd/
Basically, the CMP is a written marketing plan, co-created with your prospects, that integrates their ideas, needs and wants into a professional presentation.  It also incorporates many of the … (1 comments)

 

Joe Cooke

Walla Walla, WA

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Cannon Publishing Group

Office Phone: (509) 520-1005

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