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publicity: Turbo-Charge Your Real Estate Business with PUBLICITY - 03/27/08 07:20 PM
There's an old show-biz saying that goes, 'There's no such thing as bad publicity.'
That statement may be debatable, but certainly there is nothing bad about garnering a whole lot of good publicity, and a good publicity campaign sets you apart from your competitors. Right now, for real estate teams, there are three burning reasons to become a publicity-hound:
1. The real estate market industry is more competitive than ever, with over 2.7 million agents in the U.S. against a population of just over $300, million.
  2. The industry is changing. According to Daniel Pink, author of A Whole New Mind, the … (0 comments)

publicity: Customized Marketing Plans - 03/26/08 12:05 PM
I just posted a recording of the latest real estate teleseminar; please feel free to visit http://www.joecooke.com/ and then go to the link marked "For Real Estate Agents."
This free teleseminar covers how to create and use a customized marketing plan to make your listing presentations more powerful and effective.
There is also an article on "CMPs: A Simple Way to Stand Out From the Crowd" available at no charge via RIS Media at http://rismedia.com/wp/2007-12-27/cmps-a-simple-way-to-stand-out-from-the-crowd/
Basically, the CMP is a written marketing plan, co-created with your prospects, that integrates their ideas, needs and wants into a professional presentation.  It also incorporates many of the … (1 comments)

 

Joe Cooke

Walla Walla, WA

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Cannon Publishing Group

Office Phone: (509) 520-1005

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