Sometimes the simplest things make the biggest difference.

OK, so I've been marketing my real estate services online since 1996 when my dad told me to get with the times and built a website for me... (Thanks again dad!) However, I was reminded just an hour ago that no matter how long you've been in any business, sometimes we need to just step back to the basics to make sure we're not missing anything.

Having been in the business 15 years this month, I've grown my company so large and we cover such a wide territory that it can be hard to remain focused when it comes to SEO (Search Engine Optimization) strategy.  Stompernet - a very successful internet marketing education company - just put out a report by one of their 20 faculty members who is a very well known SEO expert; Dan Thies, and it's amazing how such a simple report can be so useful. When reading their sales page, I was hesitant because the message is a little over the top; "On 9-9-09, Internet Marketing is going to change forever..." Gag.    However, after reading the report they sent (in return for giving them my email address) I was surprised to find that there is no hype whatsoever in Dan's report.

It's quite simple actually, and I've forgotten how well it works; Despite the fact that you want to rank for 20 or 30 primary keywords, pick one, layout your optimization strategy for that keyword, and keep working at it until it ranks on the top of the search engines.  Only after that, should you move on to the next keyword.  Picking the right keyword and focusing all of your efforts (on-page AND off-page) on that single keyword will generate far more business for you by next month, than if you were to focus your efforts on several keywords at once.

When I learned a variation of Dan's strategy several years ago, I was able to take a keyword from #78 on Google to #1 within a week. Duh... How easily we forget. Time to take a look at my analytics & get back to basics.

I don't know if Stompernet going to change internet marketing forever, but if the next 8 free reports are anything like today's it should at least be a fun ride: www.Stompernet999.net