buyer leads: Do you own a website, or a billboard? - 07/08/09 06:25 PM
When you've got an awesome website, or an Active Rain blog that you've put your heart and soul into, but you find that your percentage of visitors that turn into actual inquiries is extremely low, you have to ask yourself -- "Do I own a website, or is it a billboard?" If less than 1% of your unique website visitors are turning into actual leads (either from a phone call, email, or filling out a form), the answer is probably the latter. To turn your "billboard" into a website that turns visitors into leads - which in turn, turns leads into … (8 comments)
buyer leads: No one cares how much you know... - 06/17/09 05:05 PM
Put yourself in a buyer's shoes: You're moving to a new area, and you've signed up with a half a dozen Realtor® property update services. All of those Realtors send you about the same list of properties, and all of those Realtors appear to be reasonably knowledgeable about the market. How are you going to choose which Realtor to work with? When all Realtors send the same properties, and most of them appear to have the same level of competence, a very scientific process must ensue: Eenie, meenie, minie mo... Unfortunately, that's how many buyers choose their Realtor. 15 years ago, … (57 comments)
As the owner of a Colorado real estate company, I hope to be able to share my 15 years of real estate marketing advice with anyone who is interested. I also look forward to interacting with the rest of you in the AR community who have so much to share.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
When you've got an awesome website, or an Active Rain blog that you've put your heart and soul into, but you find that your percentage of visitors that turn into actual inquiries is extremely low, you have to ask yourself -- "Do I own a website, or is it a billboard?" If less than 1% of your unique website visitors are turning into actual leads (either from a phone call, email, or filling out a form), the answer is probably the latter.
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