website marketing: Sometimes the simplest things make the biggest difference. - 09/09/09 10:28 AM
OK, so I've been marketing my real estate services online since 1996 when my dad told me to get with the times and built a website for me... (Thanks again dad!) However, I was reminded just an hour ago that no matter how long you've been in any business, sometimes we need to just step back to the basics to make sure we're not missing anything. Having been in the business 15 years this month, I've grown my company so large and we cover such a wide territory that it can be hard to remain focused when it comes to SEO … (3 comments)
website marketing: Do you own a website, or a billboard? - 07/08/09 06:25 PM
When you've got an awesome website, or an Active Rain blog that you've put your heart and soul into, but you find that your percentage of visitors that turn into actual inquiries is extremely low, you have to ask yourself -- "Do I own a website, or is it a billboard?" If less than 1% of your unique website visitors are turning into actual leads (either from a phone call, email, or filling out a form), the answer is probably the latter. To turn your "billboard" into a website that turns visitors into leads - which in turn, turns leads into … (8 comments)
website marketing: 10 Things You Can Do With Adwords That You Can't Do Organically - 04/28/09 05:00 PM
I get into discussions with folks all the time about "paid traffic" vs. "free traffic", and my contention is that free traffic is wonderful when you can get it, but the control you get with paid traffic can far outweigh any amount of free traffic that you might get. Much like why many people prefer the precise control of a manual transmission over automatic transmission, paid traffic can have the same benefits when you know what you're doing. Here are 10 things you can do with Adwords, Yahoo, and MSN Pay-Per-Click marketing (PPC) that simply can't be done (or is very … (59 comments)
As the owner of a Colorado real estate company, I hope to be able to share my 15 years of real estate marketing advice with anyone who is interested. I also look forward to interacting with the rest of you in the AR community who have so much to share.
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OK, so I've been marketing my real estate services online since 1996 when my dad told me to get with the times and built a website for me... (Thanks again dad!) However, I was reminded just an hour ago that no matter how long you've been in any business, sometimes we need to just step back to the basics to make sure we're not missing anything.
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