internet marketing: Discover This List Marketing Strategy That Produces Higher Online Conversion Rates
- 06/21/11 05:19 AM
As a follow-up to our last post on The Power List Marketing Tool For Your Company Website, this post will identify the strategy behind your list marketing plan. While some real estate agents use an email campaign to try to create more sales, very few have developed a long-term strategic intent for delivering the potential that list marketing offers.
First of all, if you have not read the article on the 3 Buying Stages On The Internet, I would recommend you read and understand what this report shares about how visitors to your website will arrive. Most do not show up … (2 comments)
|
internet marketing: How To Use List Marketing To Increase Sales From Your Blog
- 06/20/11 12:47 AM
Real estate agents must utilize list marketing techniques if they want to optimize their internet marketing plan. Studies have shown that more sales occur now through the company’s list of subscribers than from any other source.
The purpose of today’s blog post is to demonstrate what a REALTOR needs to do to implement a powerful list marketing campaign for their website. Bear in mind, if at any moment you think I am talking about "an autoresponder," then you need to understand that you are missing the point. I'm talking about how you will turn your blogging activities into selling activities, and … (8 comments)
|
internet marketing: Sales Managers Must Push Their Companies To The Internet
- 06/18/11 11:25 AM
If you are a sales manager (or any subordinate leader) at a large real estate brokerage, I feel that you have a duty to push your company through a transition to an internet based marketing and service system. Much of the senior leadership might have a difficulty seeing the internet squeeze, but you are right in the middle of it and must step up as a leader in the company.
Sales managers in every industry are dealing with a sales force which must learn how to better work with the online consumer. As we have covered in a post about 3 … (0 comments)
|
internet marketing: How To Build Your Authority On The Internet
- 06/07/11 06:38 AM
Real estate agents and brokers can learn a lot from large corporations, and often times that is where we look for inspiration and ideas when growing our companies. But we can also learn from the little guys too, and today we’ll look at a search engine optimization technique that is used by many sole proprietor’s who work as internet marketing specialists.
In past articles, we discussed how to create relevant backlinks as a very important part of the search engine optimization process. While this is a service that you can choose to out-source, there is a much better way to handle … (12 comments)
|
internet marketing: Does Your Website Help Consumers Make Decisions?
- 06/02/11 03:14 AM
Regardless of your market, if you have been active and have a vast amount of experience, then most likely you have had this thought before … “I have heard or seen it all.” And if that is the case for you, wonderful! It is time to put it all down in writing and figure out all the neat little decision making tools that would be a benefit for your future customers.
On my web site, I publish real estate market reports on a regular basis, down to neighborhood levels. While this is not the most exciting “literature” that one … (48 comments)
|
internet marketing: Real Estate Agents: The Business Of Getting Business
- 05/28/11 02:04 AM
If you are a leader in your traditional real estate brokerage business, then you are faced with making the decisions that affect the very viability of your organization now and in the coming years. Whether you are the broker or a top producing agent, it is time you recognize the changing market place and acknowledge that times have changed. It is time that you decide to lead, follow, or just watch the rest of us pass by!
If you subscribe to the thinking that the business of business is getting business, then you better understand that internet marketing IS YOUR BUSINESS. … (6 comments)
|
internet marketing: Inflation Report Shows A Picture Now Worth 1,071 Words
- 05/17/11 11:56 PM
Having a real estate website with brilliant content is very important if you want to win traffic from Google and the other search engines, but so much more needs to be done to capture the attention of the visitors to your site. This is just another example of how building a state-of-the-art content marketing website will often reflect the lessons learned from brick and mortar businesses and our traditional marketing practices.
One thing you might start noticing (now that I mention it ) is that I include at least one graphic in every blog post on my blog site. I do … (36 comments)
|
internet marketing: Smart Campaign Planning Delivers Social Media Success For Real Estate Agents
- 05/14/11 12:55 AM
There are so many ways to drive internet traffic to your sales vortex that it is imperative that you prepare detailed campaign plans for the most important drivers to your sales vortex. A campaign plan is simply an organized vision converted into a sequence of actionable processes that must be performed in order to generate the traffic that flows to the sales vortex.
Campaign planning requires the real estate agent to determine the many different avenues and opportunities available to draw highly targeted traffic to the real estate website. We have reviewed content marketing in a previous post and we explored … (1 comments)
|
internet marketing: Internet Marketing Is Changing Real Estate Brokerage Forever
- 05/12/11 11:04 AM
I was recently approached by Ryan Covino, an internet marketing consultant who specializes in training real estate agents to move their business online, to provide an interview about the Internet Squeeze. Specifically, Ryan wanted to know more about the book and what I am doing to help medium-sized businesses move their operations from traditional brick and mortar tactics to ones that utilize the vast resources of the internet.
The interview was by telephone, and it was recorded, so as soon as Ryan publishes the interview, I will provide a link to his site. We covered an array of topics that ranged … (4 comments)
|
internet marketing: Growing Traffic With Brilliant Content Is Easier Than You Might Think
- 05/09/11 12:10 AM
If you have decided to move your real estate marketing to the internet, then you most likely are working to establish a content marketing plan. The Internet Squeeze has addressed several issues regarding the importance of providing brilliant content for the visitors to your real estate website, so today we will examine how to focus your efforts to gain the optimum results.
Remember, the key to having a successful content marketing plan is to have BRILLIANT content, so just creating thousands of pages of keyword rich garbage is not going to promote sales from your real estate website. You cannot outsource … (66 comments)
|
internet marketing: How To Move Your Business To An Internet Based Model
- 05/08/11 01:21 AM
I had a reader ask me yesterday how I was “coming along” on writing The Internet Squeeze, the book that will help traditional brick and mortar businesses transition to an internet marketing model. Well, I am happy to report that I am over 1/3rd of the way to completion, and I have no limit on the material that needs to be covered to help these businesses make the move.
The Internet Squeeze website is now two months old, so I thought I would review a few of the more popular articles that readers have enjoyed during this time. Even a site … (11 comments)
|
internet marketing: Where Is Your Website And When Do You Plan To Evolve?
- 05/04/11 04:09 AM
So you have a traditional brick and mortar real estate business that you want to evolve to being a dominant local force on the internet, but you don’t know where or how to begin. The easiest thing to do is to “think like your customers” and go where they would go.
Start by going to Google and searching for all the different search strings and questions you think your customers might have when they begin the process of buying your products or services. Don’t search what YOU would do to find YOUR business, search as if you are seeking the … (11 comments)
|
internet marketing: The Exciting Scalability Of A List Marketing Campaign To Find Real Estate Customers
- 04/27/11 04:00 AM
What would you do if somebody were to give you the list of a million people who had recently shown interest in buying or selling a home in your market area? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a great resource for real estate?
This is why list marketing is the bedrock of the sales vortex in our internet marketing plan. We want to bend the traffic that our website content creates and direct the flow to many different mechanisms designed to capture the … (4 comments)
|
internet marketing: Why Real Estate Agents Need To Have A List Building Plan
- 04/26/11 12:23 AM
If you were to talk to 100 successful online marketers and ask them “what is the one thing you would do differently if you could go back in time and just be starting off?,” the unequivocal top answer would be “I would start my list sooner.”
For most real estate agents, building a list of people who volunteer to receive your regular communications is more important than anything else. Without brilliant content already in place, list building is very slow and does not seem so important in the beginning. But it is.
Look at some of the internet marketers that have … (4 comments)
|
internet marketing: Real Estate Agents Must Create "Buy-In" For Their Internet Marketing Plans
- 04/22/11 03:58 AM
Real estate agents must sell the sales vortex to their entire support team, from the top-down, because without organizational buy-in, there can be no sales vortex. The complete application of a thorough internet marketing plan requires “all hands” to be involved and supportive of the new consumer paradigm.
You will find that there is no way to move a brick and mortar company to the internet unless the entire organization buys-in to the new way of operating a company. From customer service to marketing and advertising, the internet represents the new interaction zone between the company and the consumer. Everybody has … (26 comments)
|
internet marketing: Using Offline Marketing To Drive Your Online Marketing Plan
- 04/20/11 06:18 AM
An effective offline marketing campaign can do wonders to fuel your sales vortex, allowing a real estate agent to transition from a dated business model to one that relies heavily on an internet marketing plan. The key is to have a specific routing plan for the traffic that you bring to your website from offline sources.
Too often, we see millions of dollars spent in offline marketing (television, radio, newspaper, magazine, billboards, signage, etc.) and the website they promote (or merely mention) is the home page of the company website. This is a huge mistake for numerous reasons.
An offline marketing … (14 comments)
|
internet marketing: A Client Testimonial Speaks To The Effectiveness Of An Internet Marketing Plan
- 04/20/11 01:01 AM
We launched our Progressive Marketing Home Selling Plan less than eight months ago, and the testimonials are rolling in. Of the 18 homes that were listed for sale in Tallahassee using our internet marketing approach to selling homes, 17 have received contracts and 13 have already closed. And this was during the slowest time of the year in the Tallahassee real estate market!
Two of the homes that sold were in the highest price ranges where they were competing with many years supply of homes, yet they sold in a relatively short time. The strength of the Progressive Marketing Home Selling … (6 comments)
|
internet marketing: Social Media Provides Critical Pathways To Your Real Estate Customers
- 04/18/11 05:32 AM
If content marketing is the gravity at the center of your sales vortex, then social media represents the critical pathways to the center of your sales and marketing message. In our attempt to create a giant sales vortex on the internet for our real estate business, every component must be in place to reap the benefits of an internet marketing plan.
The biggest challenge that real estate agents face with social media is deciding which ones the agent (or team) should pursue and participate with as part of the overall plan for driving consumers and sales to their websites. As we … (0 comments)
|
internet marketing: How To Create A "Sales Vortex" Around Your Active Rain Blog
- 04/15/11 11:11 AM
At the very heart and soul of the sales vortex that you are creating with your internet marketing plan must lie a plethora of brilliantly great content. The bulk of this is articles prepared by your organization that answer the questions that your future customers have during the process of learning how to buy your products or services.
Think about how most internet buyers (most buyers of everything now) start the process of buying from you and your competitors. They sit down at a computer, fire-up their favorite internet browser, then they go straight to their favorite search engine and type … (2 comments)
|
internet marketing: Are You Using Direct Response Copy Writing In Your Internet Marketing Plan?
- 04/12/11 05:35 AM
The backbone to a great internet marketing plan is superb content. People (who might be converted into customers of your product or service) want information, and the purpose of your marketing campaign is to use this content to “herd” these folks to your website.
Superb content is not a static concept. You do not write scripture and then expect potential customers to make a pilgrimage to your site, rather you consider content to be a flow of information that requires a customer interaction that will occur with your website as the central focal point.
You will learn to create content that … (2 comments)
|
As a follow-up to our last post on The Power List Marketing Tool For Your Company Website, this post will identify the strategy behind your list marketing plan. While some real estate agents use an email campaign to try to create more sales, very few have developed a long-term strategic intent for delivering the potential that list marketing offers.
;)
;)
;)
