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marketing: 3 Essential Books to read if you are using Social Media in your marketing - 08/23/09 09:40 AM
I don't think I have read any fiction in over a decade. Real life interests me more than stories about it. You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to provide handouts with links and useful tidbits, so I have started putting together a list of essential books that relate to the subject:
The Cluetrain Manifesto: 10th Anniversary Edition Written over 10 years ago by Internet visionaries,Rick Levine, Christopher Locke, Doc Searls, and David Weinberger,Cluetrain … (2 comments)
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marketing: 10 Things Home Sellers need to know in 2009 - 12/29/08 10:15 AM
The real estate market in 2009 will bring even more challenges to home sellers than 2008. There is no indicator of an upward trend, and we are in the midst of a strong buyer's market. However, buyers are quite tentative as we move into the new year. As we see continuing decreases in the number of real estate agents, new business models, the weakening of print advertising, and ever greater dependence on the Internet for information, we will see the face of the real estate profession change more quickly now. In the years before the bubble burst, it was easy to … (6 comments)
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marketing: Where the Smart Marketing Money is going - 11/30/08 11:18 PM
Noticed how the local newspaper looks a little thinner lately? It is especially obvious to me in Sunday Real Estate supplement. It's not just the current economic situation that is causing the decreased amount of print advertising, it is marketers changing their tactics in favor of online media.
I have posted before on permission marketing vs. interruption marketing, and the trends indicated in the chart courtersy of Marketing Sherpa, support a more permission based approach as we see a significant reduction of traditional interruption techniques: direct mail, radio/tv, spam email, and print advertising. Some elements of online marketing are also … (40 comments)
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marketing: Get the Most From Your Business Cards - 06/22/08 04:50 PM
Business cards are, by far the least expensive marketing marterials, so why not get the most out of them? I use different cards for different occasions, and clients. With internet companies like Express Copy you are limited only by your creativity. Just sent them your images and designs, and you have your cards in less than 48 hours.
In addition to having differnt cards for some neighborhoods I serve, I have a card for out of town contacts that promotes me as well as my market, Memphis, Tennessee.
The back of the card is full of factoids and conversation starters … (9 comments)
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Joe Spake
Memphis,
TN
More about me…
InCity Realty
Address: 2109 Peabody Ave., Memphis, TN , 38104
Office Phone: (901) 725-7766
Cell Phone: (901) 214-5563
Email Me
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