Real estate blog entries tagged with permission marketing by Joe Spake (InCity Realty)

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Home : Blogs : Joe Spake : Joe Spake's Memphis Real Estate Blog : Tag "permission marketing"

permission marketing: 3 Essential Books to read if you are using Social Media in your marketing - 08/23/09 09:40 AM

I don't think I have read any fiction in over a decade. Real life interests me more than stories about it. You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to provide handouts with links and useful tidbits, so I have started putting together a list of essential books that relate to the subject:
The Cluetrain Manifesto: 10th Anniversary Edition Written over 10 years ago by Internet visionaries,Rick Levine, Christopher Locke, Doc Searls, and David Weinberger,Cluetrain … (2 comments)

permission marketing: Permission Marketing vs. Interruption Marketing - Do We Get It? - 10/09/08 03:24 PM

I wonder if we Realtors can differentiate between the old style hard sell interruption and the softer sell of permission marketing. Interruption marketing is the old school, shove-it-down-their-throats technique, still taught in many or most real estate marketing featuring cold calling, direct mail, email blasts, print ads, trade shows, and TV/radio ads. We are very comfortable with our one way messages and believe that our advertising time and dollars are well spent employing these age-old selling techniques.
Permission Marketing, the term popularized by Seth Godin, embraces customer buy-in to our marketing concepts and features SEO/SEM, blogging, social media (such as FaceBook, … (2 comments)

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Joe Spake

Memphis, TN

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InCity Realty

Address: 2109 Peabody Ave., Memphis, TN , 38104

Office Phone: (901) 725-7766

Cell Phone: (901) 214-5563

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