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social media: Are you still selling houses? - 08/10/11 12:26 PM
The subject line of the email read: Are you still selling houses? The email was from a former client I am in face-to-face contact with at least once a year, and stay in more frequent through social media. Yet by the time she sent the email she had already had a listing appointment with another agent.
From the content of her message, it was obvious that she was not happy with the agent's stated commission rate, nor was she happy with the valuation of the property, or the repairs the agent suggested, and now she wanted my opinion. I presume … (6 comments)
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social media: Face Book Fan Pages Promote your business - Check out mine - 12/10/09 10:31 PM
If you follow my online activity, you know I spend a lot of time reading and sharing blog posts, mostly on social media and the real estate market, but also about Memphis and miscellaneous topics of interest. You can find most of what I share at my card.ly page.
Become a Fan On my Facebook business page, I share most of the interesting real estate stories I find, both local and national (with a strong slant toward real estate 2.0), as well as information about my listings, my real estate related photos, and some useful social media info. Please check it … (7 comments)
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social media: Realtors try to hop on the Social Media Bandwagon - 11/22/09 09:43 AM
RE-Posted from Joe Spake's Weblog
Looking at some of the vendors at the NAR Convention last week, old school, pre-technology is still a big seller. Realtor courses are still being taught that don't mention the new media, continuing to emphasize cold calls, mass mailings, scripts and door knocking. I am not criticizing my colleagues who have been and continue to be very successful with those techniques. If it's profitable, more power to them. I always find it interesting how the vendors adapt to current realtor "needs" - this year solutions included REOs, foreclosures, short sales, and the shiny new Realtor tool, … (2 comments)
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social media: 3 Essential Books to read if you are using Social Media in your marketing - 08/23/09 09:40 AM
I don't think I have read any fiction in over a decade. Real life interests me more than stories about it. You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to provide handouts with links and useful tidbits, so I have started putting together a list of essential books that relate to the subject:
The Cluetrain Manifesto: 10th Anniversary Edition Written over 10 years ago by Internet visionaries,Rick Levine, Christopher Locke, Doc Searls, and David Weinberger,Cluetrain … (2 comments)
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social media: Let's admit it: some folks on Facebook are just annoying - 06/07/09 01:25 PM
There was such and active discussion on my last post, I decided to post an occasional Facebook tip.
Every time I do a presentation on Facebook, or talk with newer FB users the question comes up: "Will X know if I delete them as a friend?" They don't really want to hear from, or they somehow feel weird that they friended them, or maybe they are a competitor. The answer: while deleted friends don't get a notification, they may indeed notice that you are not on their list anymore.
If you don't mind staying friends, you can shield yourself from their … (8 comments)
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social media: Does Social Media encourage Realtor Spammers? - 06/05/09 06:50 PM
Every day in my Facebook news stream, I am greeted with realtor updates of their new listings, listing appointments, closings and pending sales. If I click to their profiles, there is very little, if any "social" content, only postlets of listings, videos of listings, and updates about how many showing and listing appointments they have today. This is a segment of our industry that cannot let go of interruption marketing, and embrace the social in social media as a powerful vehicle for fostering permission marketing. It's hard to gauge the size ot this segment in relation to the overall real estate social … (53 comments)
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social media: Twitter use gets Memphis Realtor a TV spot - 05/25/09 02:22 PM
Local news channel WHBQ- Fox 13, featured me in a piece about Twitter. Although I didn't have any editorial control, I think the product is pretty good. They didn't use any of my preaching about using Social Media as a way to engage, and not just do more push marketing, but I thought that theme came through. Hopefully the non-tweeting public learned that there is a little more to Twitter than what you had for breakfast, and where you are going for dinner. Anyway, it was kind of cool to get in front of the camera and be featured in the … (1 comments)
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social media: How do I Engage Someone? RETech South - 03/21/09 05:10 PM
I just got back from the RETech South Conference in the Atlanta suburb of Duluth, Georgia. I think Jeff Turner's question, "How do I engage someone?" pretty much sums up why most of us are involved in social media, and why over 400 of us attended the one day fast-paced event. The conference presenters (and many of the attendees) were the Who's Who list of Real Estate Social Media and Blogging Rock Stars: Jeff Turner, Andy Kaufman, Joe Ferrara, Rob Hahn, Teresa Boardman, Jeff Corbett (ActiveRain) Missy Caulk, Todd Carpenter (NAR's Social Media Manager), and Nicole (Nik_Nik) and Reggie Nicolay, to … (2 comments)
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social media: We're all trying to game the social media system - 01/09/09 02:45 PM
So who hasn't looked at their rank on Twitter Grader or their Twitter Counter numbers, compared their friend count in Facebook or AR points to a colleague or competitor and wondered how they could get more followers or more folks to friend them, and more points? Competition seems to be hardwired into our genes. We worry that someone is turning out better numbers (cranked out of a too-subjective algorithm) than we are.When we look at the ever increasing metrics available, especially for Twitter, we lose site of what's really important: useful, relevant content. Doc Searls' post in the Linux Journal, "Screw … (0 comments)
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social media: Social Media Etiquette Handbook is a MUST READ! - 12/10/08 03:12 PM
H/T to Socialmedian.com
"Social media mimics real relationships - in many cases. Would you do the following within real face-to-face relationships?
Jump on the friendship bandwagon without properly introducing yourself? Consistently talk about yourself and promote only yourself without regard for those around you? Randomly approach a friend you barely talk to and simply ask for favors - repeatedly? Introduce yourself to another person as "Pink House Gardening?" If you answered yes to any of these questions, you may need a refresher course on social media etiquette - and perhaps real-life etiquette also. Here are some egregious sins that you must … (4 comments)
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social media: How your company can build community with Twitter - 12/08/08 08:47 AM
"Whether you’re a startup or an established company, your customers are probably on Twitter. And whether you like it or not, they’re going to complain and praise your company and products on Twitter. Let that sink in a for a second: they’re going to complain and praise your company and products in a very public forum. There is no escaping that your reputation can be, rightly or wrongly, negatively or positively affected because of a handful of tweets." Click here for entire post from Twitip.
If you want to maximize the use of Twitter in your business, subscribe to the Twitip … (7 comments)
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social media: Realtors and Technology - the 2008 Survey - 12/04/08 11:56 AM
I posted on the Realtor Technology Survey on my main blog.
Joe Spake is Memphis’ leading Web 2.0 Realtor. Follow the Real Estate Cutting Edge Feed - http://friendfeed.com/rooms/real-estate-the-cutting-edge | @joespake on Twitter | http://spakebook.com on Facebook | View all posts on Joe’s main blog http://joespakeblog.com
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social media: Where the Smart Marketing Money is going - 11/30/08 11:18 PM
Noticed how the local newspaper looks a little thinner lately? It is especially obvious to me in Sunday Real Estate supplement. It's not just the current economic situation that is causing the decreased amount of print advertising, it is marketers changing their tactics in favor of online media.
I have posted before on permission marketing vs. interruption marketing, and the trends indicated in the chart courtersy of Marketing Sherpa, support a more permission based approach as we see a significant reduction of traditional interruption techniques: direct mail, radio/tv, spam email, and print advertising. Some elements of online marketing are also … (40 comments)
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social media: Google Yourself! - 11/15/08 10:33 AM
A good way to keep up with your web presence is to Google search your own name. Your name should be attached to your listings, your social media accounts, blogs, and websites, and should show up in a search in conjunction with them. Does your name dominate the first few pages of the search? I always tell potential clients to Google me and my competition before making a decision.
Consumers, if you are trying to decide on an agent or vendor, Google their name. The results might be quite revealing.
… (14 comments)
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social media: Social Media Abuse - 10/21/08 10:28 AM
I read 3 blog posts yesterday explaining social media marketing to Realtors. As I mentioned in my last post on the subject, It’s Hard to Let Go of Interruption Marketing, we can’t seem to get away from forcing our message on the masses. Unlike our traditional interruption techniques, newspapers, postcards, cold calling, the social media are FREE, so that makes social media even more enticing.
But the bloggers just don’t seem to “get” social media. Some of the tips I learned in the posts: mine successful colleagues’ friends and followers lists; direct message mined friends with your message and value proposition; … (2 comments)
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social media: Permission Marketing vs. Interruption Marketing - Do We Get It? - 10/09/08 03:24 PM
I wonder if we Realtors can differentiate between the old style hard sell interruption and the softer sell of permission marketing. Interruption marketing is the old school, shove-it-down-their-throats technique, still taught in many or most real estate marketing featuring cold calling, direct mail, email blasts, print ads, trade shows, and TV/radio ads. We are very comfortable with our one way messages and believe that our advertising time and dollars are well spent employing these age-old selling techniques.
Permission Marketing, the term popularized by Seth Godin, embraces customer buy-in to our marketing concepts and features SEO/SEM, blogging, social media (such as FaceBook, … (2 comments)
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Joe Spake
Memphis,
TN
More about me…
InCity Realty
Address: 2109 Peabody Ave., Memphis, TN , 38104
Office Phone: (901) 725-7766
Cell Phone: (901) 214-5563
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