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twitter: 3 Essential Books to read if you are using Social Media in your marketing - 08/23/09 09:40 AM
I don't think I have read any fiction in over a decade. Real life interests me more than stories about it. You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to provide handouts with links and useful tidbits, so I have started putting together a list of essential books that relate to the subject:
The Cluetrain Manifesto: 10th Anniversary Edition Written over 10 years ago by Internet visionaries,Rick Levine, Christopher Locke, Doc Searls, and David Weinberger,Cluetrain … (2 comments)
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twitter: Does Social Media encourage Realtor Spammers? - 06/05/09 06:50 PM
Every day in my Facebook news stream, I am greeted with realtor updates of their new listings, listing appointments, closings and pending sales. If I click to their profiles, there is very little, if any "social" content, only postlets of listings, videos of listings, and updates about how many showing and listing appointments they have today. This is a segment of our industry that cannot let go of interruption marketing, and embrace the social in social media as a powerful vehicle for fostering permission marketing. It's hard to gauge the size ot this segment in relation to the overall real estate social … (53 comments)
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twitter: Twitter use gets Memphis Realtor a TV spot - 05/25/09 02:22 PM
Local news channel WHBQ- Fox 13, featured me in a piece about Twitter. Although I didn't have any editorial control, I think the product is pretty good. They didn't use any of my preaching about using Social Media as a way to engage, and not just do more push marketing, but I thought that theme came through. Hopefully the non-tweeting public learned that there is a little more to Twitter than what you had for breakfast, and where you are going for dinner. Anyway, it was kind of cool to get in front of the camera and be featured in the … (1 comments)
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twitter: We're all trying to game the social media system - 01/09/09 02:45 PM
So who hasn't looked at their rank on Twitter Grader or their Twitter Counter numbers, compared their friend count in Facebook or AR points to a colleague or competitor and wondered how they could get more followers or more folks to friend them, and more points? Competition seems to be hardwired into our genes. We worry that someone is turning out better numbers (cranked out of a too-subjective algorithm) than we are.When we look at the ever increasing metrics available, especially for Twitter, we lose site of what's really important: useful, relevant content. Doc Searls' post in the Linux Journal, "Screw … (0 comments)
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twitter: Social Media Etiquette Handbook is a MUST READ! - 12/10/08 03:12 PM
H/T to Socialmedian.com
"Social media mimics real relationships - in many cases. Would you do the following within real face-to-face relationships?
Jump on the friendship bandwagon without properly introducing yourself? Consistently talk about yourself and promote only yourself without regard for those around you? Randomly approach a friend you barely talk to and simply ask for favors - repeatedly? Introduce yourself to another person as "Pink House Gardening?" If you answered yes to any of these questions, you may need a refresher course on social media etiquette - and perhaps real-life etiquette also. Here are some egregious sins that you must … (4 comments)
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twitter: How your company can build community with Twitter - 12/08/08 08:47 AM
"Whether you’re a startup or an established company, your customers are probably on Twitter. And whether you like it or not, they’re going to complain and praise your company and products on Twitter. Let that sink in a for a second: they’re going to complain and praise your company and products in a very public forum. There is no escaping that your reputation can be, rightly or wrongly, negatively or positively affected because of a handful of tweets." Click here for entire post from Twitip.
If you want to maximize the use of Twitter in your business, subscribe to the Twitip … (7 comments)
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Joe Spake
Memphis,
TN
More about me…
InCity Realty
Address: 2109 Peabody Ave., Memphis, TN , 38104
Office Phone: (901) 725-7766
Cell Phone: (901) 214-5563
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