|
| |
web 20: 3 Essential Books to read if you are using Social Media in your marketing - 08/23/09 09:40 AM
I don't think I have read any fiction in over a decade. Real life interests me more than stories about it. You would never know I was an English major by looking at my home library. Since I have been teaching some social media business topics lately, it seems that I am called upon to provide handouts with links and useful tidbits, so I have started putting together a list of essential books that relate to the subject:
The Cluetrain Manifesto: 10th Anniversary Edition Written over 10 years ago by Internet visionaries,Rick Levine, Christopher Locke, Doc Searls, and David Weinberger,Cluetrain … (2 comments)
|
web 20: Where the Smart Marketing Money is going - 11/30/08 11:18 PM
Noticed how the local newspaper looks a little thinner lately? It is especially obvious to me in Sunday Real Estate supplement. It's not just the current economic situation that is causing the decreased amount of print advertising, it is marketers changing their tactics in favor of online media.
I have posted before on permission marketing vs. interruption marketing, and the trends indicated in the chart courtersy of Marketing Sherpa, support a more permission based approach as we see a significant reduction of traditional interruption techniques: direct mail, radio/tv, spam email, and print advertising. Some elements of online marketing are also … (40 comments)
|
web 20: Newspapers and Home Magazines losing Advertising $ to the Web - 03/25/08 06:48 PM
I have been telling clients and potential clients for years that print advertising is on the way out. While running an ad for your home in the Sunday newspaper every week might be a big ego booster for the seller and the agent, print advertising is being acknowledged as a less effective medium for marketing homes, and sales continue to drop. According to Center for Media Research, online real estate advertising is expected to grow 12.4% next year, as total spending on real estate advertising declines. Many home sellers demand print advertising and many 20th century agents tout it in their … (2 comments)
|
|
|
|
|
|
Joe Spake
Memphis,
TN
More about me…
InCity Realty
Address: 2109 Peabody Ave., Memphis, TN , 38104
Office Phone: (901) 725-7766
Cell Phone: (901) 214-5563
Email Me
 Listings
Links
Archives
|
|
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2012 ActiveRain Corp. All Rights Reserved
;)
;)
;)