I Won't Hire You If You're Not on Facebook - 11/03/10 10:26 AM
I was searching for a pest control company a few months back (not a fun experience). I wanted to verify the credibility of each company so I looked all 3 companies up on Facebook.
Company 1 had no Facebook page.
Company 2 had a Facebook page that was a little out of date, but some past customers had written on their page about a positive experience with the company.
Company 3 had an up-to-date Facebook page with news articles posted every few days.
Which company did I hire?
Company #1 was eliminated right away because I couldn't verify their credibility.
It … (47 comments)

What's Online Reputation Management for REALTORS? - 11/01/10 04:47 PM
You google yourself. You find something you don't like. It will be a scary feeling, especially if you're a REALTOR who values your reputation (most do).
There's no easy solution to that feeling, and it will only become more difficult to manage your online reputation in a social media world.
Top agents around the country are starting to engage in an important process called "Online Reputation Management."
ORM is the process of following online references to your personal and business brand, while having a plan in place to deal with any negative feedback.
You can think of it as a … (2 comments)