My 1.4 Million Dollar Real Estate Sale from Facebook - 11/21/11 12:59 PM
 
  I wonder if this story from an agent who sold a 1.4 million dollar listing from her Facebook fan page will convince you that a Facebook fan page is worthwhile investment? While we don’t promise these type of immediate results for all of our clients, many agents are experiencing similar results from a minimal investment of time and money on their Facebook fan page.
My 1.4 Million Dollar Real Estate Sale from Facebook:
I hired REIC to design a business Facebook page for my real estate business. I can not say enough about this company and Jarred in … (3 comments)

Why Facebook Will Collapse - 11/16/11 09:01 AM
You're about to discover the news that Facebook will collapse! However, this is not an article about what Facebook is doing wrong, or the rise of Google Plus. Facebook is not going anywhere for a long time and should be used by most REALTORS©, loan officers and other professionals to enhance their business.
Why Facebook Will Collapse: Facebook is going to eventually collapse because a new communications technology will replace it.
It might be 5 years...or 15 years but a new platform is going to eventually be invented that makes communication, sharing, networking, and connecting easier and more efficient.
At it's … (5 comments)

What is an Online Social Media Architecture? - 11/14/11 02:11 PM
Many REALTORS©, Loan Officers, managers, and brokers are overwhelmed and confused by their online social media presence. Are you? One way to bring clarity to your online presence is to create an online social media architecture that defines the accounts, roles, and connections between your different platform.
What is a Social Media Architecture? 1. An online social media architecture lists all of your online accounts.
2. It shows how all of your accounts are connected.
3. It describes the responsibilities of each account and how they are to be used.
some are best used for lead generation some are used as … (1 comments)

Stop Telling Me: "Now is a Great Time to Buy!" - 11/07/11 10:38 AM
As you can imagine, we track of thousands of REALTORS© on Facebook and Twitter and the most common post we see is a REALTOR© posting that "now is a great time to buy a home." It's great that so many REALTORS© have taken to social media with a positive message, but from the consumer's perspective these posts are....wait for it....ANNOYING!
3 Reasons to Stop Telling Me "Now is a Great Time to Buy a Home": 1. Most people don't like to be told what to do: Most of your clients or future clients like to discover what's best for them on … (6 comments)

Why Every Successful Facebook Fan Page has a Welcome Tab - 11/03/11 09:10 AM
Have you ever wondered why just about every successful Facebook fan page has a Welcome tab? From major brands like Starbucks, to your local real estate agent, a landing tab will immediately improve your Facebook page.
Why Every Successful Fan Page has a Welcome (or landing) Tab: 1. To immediately make an outstanding impression on the visitor - When somebody visits your Facebook fan page, they are unconsciously forming an impression about you or your business. Their immediate reaction about your professionalism, credibility, and marketing skill is important.
2. To convert more visitors to become "fans" or "likes" - Successful landing … (3 comments)