5 Ways Social Media Makes You More Referable - 12/28/11 08:59 AM
I was having a conversation with a brand new client about the role of social media in his business and he said, "Jarred, I just want social media to make me more referable." What this client really wants is to make it easier for people to refer and recommend him. He has the foresight to realize that his online reputation and social media presence can dramatically effect the way potential new clients perceive him.
5 Ways Social Media Makes You More Referable: 1. It makes it easier for your current and past clients to give your name.
2. It makes it … (4 comments)

REIC Now Using IXACT Contact Real Estate CRM - 12/27/11 12:23 PM
As part of our internal effort to improve our database touch, event invite, and product announcement campaigns, REIC is now using IXACT Contact Real Estate CRM. If you're like most REALTORS©, you already realize that most of your business is going to come from past clients and referrals. However, some agents don't have a CRM system that makes it easy and affordable to stay in touch with their database on a regular basis.
At REIC, we were able to save about $500 per year by switching to IXACT Contact. Take a look at some of the features below and then sign-up … (1 comments)

Where We're Heading in 2012 - 12/21/11 10:22 AM
As you may already know, many of the top real estate and mortgage professionals throughout the country look to REIC for what's "next." 2011 was a great year for REIC and our clients. We expanded our staff, offices, and released new products. Most of our clients had one of their best years ever despite the overall economic climate.
If you're the type of professional who wants that extra edge then you'll want to be aware of these tools and trends in 2012: 1. Become a Certified Social Media Agent™: In 2012 many real estate agents will claim they know what they … (0 comments)

Online Real Estate Marketing is About Your Online Reputation - 12/14/11 02:29 PM
I wonder if you are one of the first real estate professionals who has figured out that online real estate marketing isn't really about Social Media…it's about your online reputation. The best agents that we work with have already discovered that your social media activity is 1 of 4 main ways you can affect your online reputation...and the amount of leads you get from online marketing.
What Affects Your Online Real Estate Reputation?
Google Results: Probably the most important thing you need to take control over today is getting your real estate business on the first page of Google. If … (1 comments)