online reputation management: The Most Important Factor in Hiring an Agent Is... - 12/07/10 06:12 AM

You may or may not be surprised to discover that the most important factor in hiring an agent (survey of over a 1,000 buyers and sellers by NAR) is the reputation of the agent.
Typically a buyer or seller is going to verify your reputation in a couple of ways that are important for you to realize.
1. Their unconscious perception of you: In your advertising and marketing, are you planting the seeds that make the potential client say "I could see myself doing business with this person?"
2. Testimonials and 3rd party validation: What do people read about you … (1 comments)

online reputation management: What's Online Reputation Management for REALTORS? - 11/01/10 09:47 AM
You google yourself. You find something you don't like. It will be a scary feeling, especially if you're a REALTOR who values your reputation (most do).
There's no easy solution to that feeling, and it will only become more difficult to manage your online reputation in a social media world.
Top agents around the country are starting to engage in an important process called "Online Reputation Management."
ORM is the process of following online references to your personal and business brand, while having a plan in place to deal with any negative feedback.
You can think of it as a … (2 comments)