social media for real estate: Sneak Peak at Two Exclusive CSMA Materials™ - 02/10/12 03:04 AM
Below you will discover a sneak peak at two of the hand-outs agents receive as part of completing the Certified Social Media Agent™ designation. These materials are only available to agents who have attended a CSMA™ event and passed the course test.
1. Online Reputation Management Step-by-Step checklist only for the accounts you are required to be on.
2. Step-by-step instructions for how to correctly post a listing on Facebook and how to ensure it gains maximum exposure with qualified buyers within 24 hours.
If you are interested in accessing these full documents please register for an upcoming CSMA … (0 comments)

social media for real estate: Second Group of Agents Complete CSMA™ Certification - 01/30/12 05:42 AM
 
 
For Immediate Release
Second Group of Real Estate Agents Complete Certified Social Media Agent™ Certification Boston, MA January 30th 2012: CSMA™ = Certified Social Media Agent™
Imagine being among the real estate agents in the country who properly uses social media to get more listings and sell more homes.
On January 26th, 8 real estate agents were certified as Certified Social Media Agents™ in Westborough, MA. The CSMA™ designation is offered only to real estate professionals who want to showcase how their social media skills directly affect their ability to better serve their clients.
Here are the names of … (1 comments)

social media for real estate: One Simple Technique to Close More Business on LinkedIn - 09/28/11 03:30 AM
Watch the short video below to discover one simple technique real estate, mortgage, and insurance professionals are using to close more business on LinkedIn. One Simple Technique to Close More Business on LinkedIn: Are you going to start using this one simple technique to close more business on LinkedIn? Jarred Alexandrov
Social Media Architect @ REIC


Subscribe to Facebook Fan Pages for Real Estate » Blog

(4 comments)

social media for real estate: How To Use Social Media to Get More Real Estate Referrals - 09/20/11 07:54 AM
Many agents and brokers want to know how to use social media to get more real estate referrals. Below you'll discover the process that many real estate professionals already use to get more referrals. However, most of them are only using this process offline. Applying the same process online could double your real estate business.
How To Use Social Media to Get More Real Estate Referrals The more you use your social media accounts to promote your referral partners, the more referrals you both will get.
Are you already convinced that using this proven process on your blog, twitter, linkedin, and … (1 comments)

social media for real estate: What is "Social Relevance" for Realtors? - 09/19/11 02:20 AM
As you watch the short video below you'll discover what "social relevance" for Realtors is.
Why is Social Media Relevance so Important - REIC
Now that you know what "social relevance" for Realtors is, will you be more active on your facebook fan page for real estate?
Jarred Alexandrov
Social Media Architect @ REIC


Subscribe to Facebook Fan Pages for Real Estate » Blog

(2 comments)

social media for real estate: 5 Ways the Best Brokers Use Social Media (Free Report) - 09/07/11 03:13 AM
Brokers: Just imagine knowing the 5 ways the best brokers are using social media in their business! As you probably already know, there is no definitive guide for how Brokers should be using social media in their business...until now! Thanks to 2 years of research, coaching, trial-and-error, experience, and evidence we've compiled a 14-page report that every Broker must read. To get access to this report just fill out the brief form below and you'll be directed to the full .pdf.
Jarred Alexandrov
REIC Social Media Director


Subscribe to Facebook Fan Pages for Real Estate » Blog … (0 comments)

social media for real estate: Our Most Advanced Facebook Fan Page for Real Estate - 09/06/11 01:08 AM
  Click the image below to discover the most advanced Facebook fan page for real estate we've created.   Are you ready for your Facebook fan page for real estate now?
Jarred Alexandrov
REIC Social Media Director


Subscribe to Facebook Fan Pages for Real Estate » Blog … (1 comments)

social media for real estate: One Advanced Way to Get More Fans on Your Real Estate Facebook Page - 06/21/11 02:23 AM
If you have a professional Facebook fan page for real estate, you’re probably wondering how to increase your number of fans.
You're about to discover one of the most advanced techniques we use to get a lot more fans to our Facebook fan page.
The easiest way for us to get more fans is to put a custom tab on our page to capture registrations for our events. When we invite our email database to register to our event we direct them to register to a custom tab like this:

Now, for somebody to register for our event they … (1 comments)

social media for real estate: 3 New Ways Agents are Using Facebook for Real Estate - 06/06/11 03:35 AM
As you're reading this you're going to discover 3 new ways agents are using Facebook to support their real estate business.
By embracing these strategies that less than 1% of agents know you'll be able to use Facebook as a critical support for your overall marketing.
1. They are using Facebook pages as their website or their “face to the world.” - Many agents are starting to save money by using their Facebook page as website because they can get rid of their monthly web fees. This is great for the agents who need to save money and are not getting … (10 comments)

social media for real estate: The More You Try to Figure Facebook Out... - 03/28/11 08:58 AM
...the more you'll realize just how difficult it is to figure it out for yourself!
 I've been speaking at events all over the country lately about real estate and social media, with a focus on Facebook. Most agents agree with 99% of what we teach because it is completely different than what any one else is teaching...and our advice is from real life experience.
When it comes time to decide how to ACT on the knowledge there are 3 distinct sets of agents in the room. Which one are you?
1. I know its not for me: There are some agents … (0 comments)

social media for real estate: Real Estate and Social Media Lessons from "Brains on Fire" - 03/21/11 05:52 AM
We at REIC read "Brains on Fire" over the weekend and picked out a few nuggets that real estate and social media professionals can both use right away when thinking about how they connect with their customers.
Here are 4 lessons you can use today to rethink how you portray yourself as an agent.
1. "Find the passion you share with your customers, and support it." - For REIC, our passion is helping REALTORS build a sustainable business. As an agent, is their a passion you share with your customers that you can help them support?
2. "Want your ideas and … (3 comments)

social media for real estate: 4 Ways to Use Your Facebook Page As a PR Department - 03/07/11 06:13 AM

Many agents simply don't realize the power at their fingertips. In the past, businesses paid thousands of dollars to other people or companies to make them look good.
Now, you can do it all yourself on one platform called Facebook (in as little as five minutes per day).
Here are 4 ways you can use your Facebook page as your PR department:
1. Generate goodwill - Post interesting local "Groupons", coupons, and deals to inform your sphere about discounts they'll love. Giving away tickets and gift cards works too!
2. Manage your professional reputation - Post testimonials, success stories, and … (4 comments)

social media for real estate: Three Ways To Use Video On Your Facebook Page - 02/01/11 06:57 AM
Some of you may already know that most people will watch video for 3x longer then they will read marketing copy.
When you take advantage of this fact on your facebook business page, you'll immediately notice better results.
Here are 3 ways to use video on your real estate business page:
1. Welcome tab video: Prospective customers and agents want to see you, hear you, and know you before they place their trust in you. The easiest way to do so on Facebook is to intro yourself on video!
 

Example: www.facebook.com/kwworcester
 
 
2. YouTube Channel Tab: Easily feed … (1 comments)

social media for real estate: The Blogging Strategy Guaranteed to Get You New Business - 01/27/11 08:08 AM
I wonder if you've imagined a flow of leads coming in from your real estate blog? It can be done...you just have to blog every single day!
Research from HubSpot shows that companies that blog multiple times a day, or every day have a 90%-100% chance of getting new business as a result of that activity.
Blogging every day is difficult and time consuming but if you can do it (or have your assistant do it) you will get new business.
 
Jarred Alexandrov
Real Estate Inner Circle

(4 comments)

social media for real estate: What Will Internet Marketers Come Up With Next? - 01/10/11 07:33 AM
Over the weekend I received a very professional, catchy sales pitch for a Real Estate Facebook Marketing system that will create my business fan page, get me unlimited leads, and update automatically...plus 10 free bonus gifts for only $47!
I'll be the first to admit that these guys are very good marketers. They make boat-loads of money with their techniques. But seriously...$47! How good could it be?
Most agents have been around long enough to know you get what you pay for. Though this system is sure to work for some agents, most would be wise to avoid these well crafted, … (3 comments)

social media for real estate: REIC Announces Facebook Recruiting Pages Are Here! - 01/07/11 05:52 AM

Imagine being able to recruit more agents to your office through your Facebook page. Even better...what if that Facebook page could pre-qualify those agents for you?
After a few months of testing with some of the top real estate teams in the country we have developed a proprietary Facebook recruiting page template specially for real estate offices that need to:
A) Attract more, better talent to their office
B) Quickly and properly qualify their recruits
The recruit is directed to a custom "Tab" on your office's custom Facebook page, where they will be asked to fill out a form that … (3 comments)

social media for real estate: The 2 Most Important Sites for Lead Gen in 2011 Will Be... - 12/30/10 06:37 AM

 
Most experts seem to agree that the two most important websites used for online lead generation in 2011 will be Google and Facebook.
Sure, something else will come along and be the shiny new toy, until they are replaced you should probably use them to your full benefit.
Many real estate agents tell me they are confused about how to use these two platforms to enhance their business.
There are 2 simple things you can do immediately to improve your results on both:
1. Write a Blog or create video - When you blog consistently, research shows that you … (7 comments)

social media for real estate: The Most Important Factor in Hiring an Agent Is... - 12/07/10 06:12 AM

You may or may not be surprised to discover that the most important factor in hiring an agent (survey of over a 1,000 buyers and sellers by NAR) is the reputation of the agent.
Typically a buyer or seller is going to verify your reputation in a couple of ways that are important for you to realize.
1. Their unconscious perception of you: In your advertising and marketing, are you planting the seeds that make the potential client say "I could see myself doing business with this person?"
2. Testimonials and 3rd party validation: What do people read about you … (1 comments)

social media for real estate: I Won't Hire You If You're Not on Facebook - 11/03/10 03:26 AM
I was searching for a pest control company a few months back (not a fun experience). I wanted to verify the credibility of each company so I looked all 3 companies up on Facebook.
Company 1 had no Facebook page.
Company 2 had a Facebook page that was a little out of date, but some past customers had written on their page about a positive experience with the company.
Company 3 had an up-to-date Facebook page with news articles posted every few days.
Which company did I hire?
Company #1 was eliminated right away because I couldn't verify their credibility.
It … (46 comments)

social media for real estate: What's Online Reputation Management for REALTORS? - 11/01/10 09:47 AM
You google yourself. You find something you don't like. It will be a scary feeling, especially if you're a REALTOR who values your reputation (most do).
There's no easy solution to that feeling, and it will only become more difficult to manage your online reputation in a social media world.
Top agents around the country are starting to engage in an important process called "Online Reputation Management."
ORM is the process of following online references to your personal and business brand, while having a plan in place to deal with any negative feedback.
You can think of it as a … (2 comments)