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relationships: A Flight to Quality - 05/23/08 06:51 AM
Not the flight you think. The lending industry is full of this cliche. One that arises with each credit crunch yada yada.
The flight I am talking about is away from bad relationships to good relationships. Over the past few years there was so much business that we worked on a transactionaol basis and not a relational basis. Realtors and lenders became a commodity. When the bus crashed there was no one to call because we didn't build a solid foundation.
I recently began to qualify my clients and qualify my calls. I took old clients and began quarterly follow ups … (4 comments)

relationships: Too Bad...Bye-Bye - 02/18/07 09:41 AM
So what are you doing that is different this year? We have all heard the reports of how business will change. The refinance market is over. Sub-prime lenders are going out of business daily. Help!!!
How about balance? Yes balance. When I got into the business over 12 years ago I was taught that you take care of purchases first, cash out refinances second and rate and term refinance last.
Why? I asked. (I was twice as dumb back then).
Very simple. Purchase and cash out refinance business are relationship driven. They need you to achieve something other than the transaction. They are buying … (2 comments)

 

John Klassen

Kingston, NY

More about me…

M & T Bank

Address: 56 Route 17K, Newburgh, NY, 12550

Office Phone: (845) 562-8554

Cell Phone: (845) 549-2069

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Ideas, tips and treasures for using old and new mortgage marketing ideas. I am looking to share ideas of how to use what we know about products and process to help market ourselves in new ways.


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