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branding: Rebranding Century 21 to reach Generation X and Y - 08/03/08 08:44 PM
Dear Mr. Tom Kunz,
Thank you for giving me this opportunity to analyze the Century 21 brand position, and to let you know what I think you can do to position Century 21 as the real estate brand for this era. First let me congratulate you and your team for building … (65 comments)

branding: The opposite of Redfin... - 08/17/07 01:44 AM
Brio's mission is to become the opposite of Redfin.
As far as I can tell after talking with Glenn, Redfin's CEO, Redfin wants to be known for providing a minimal level of service to "rich geeks" for a cheap price. 
Brio will be known for providing the highest level of service, to … (10 comments)

branding: Branding your brokerage slideshow - 1000watt blog - 08/09/07 02:55 AM
I recommend checking out the 1000wattblog. Since returning from Inman Connect they have been on fire! Here is a slideshow they put together for their Inman Connect presentation. Along this same thread I also encourage you to read their recent post titled Heidi Fleiss and the future of real estate … (20 comments)

 
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Jon Washburn

Seattle, WA

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ActiveRain Corp

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Originally created to interact with the ActiveRain community this blog has taken on a new life as my time leading ActiveRain has waned. My writing has now taken a turn to chronically the joys and challenges of creating a new community: DailyTicket.


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