Rich Barton and Lloyd Frink appear to have a brilliant piece of real estate disintermediation on their hands. The gurus oiling the Zillow machine have just launched a new feature, "Advertise another agent's listings". How it works: Agents can click on a house in the Zillow database (includes all houses via tax records and satellite imaging) and after creating an account, advertise that the property is currently for sale. The benefit to the agent is that their contact information will display as a contact for that house. Joel Burslem author of FutureOfRealEstateMarketing writes: “Now anyone can now identify a home as … (92 comments)
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