Real Estate By The Book

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Real Estate Broker/Owner - Fathom Realty
Discover how to enhance your content, website, marketing, social media, and engagement to generate more leads, clients, and closings.
Let me start by stating the obvious. Leads must convert into customers. Period. If you are generating leads on your website or buying leads, then figuring out how to take the visitor from browsing to buying can be a challenge! No matter where your business is conducted (online or offline), here a...
Clearly, your goal for spending so much time online is to generate leads who will eventually turn into clients and closings. My goal here is to help you do that more efficiently. When you understand that the typical real estate agent converts less than 2% of Internet leads and the average Interne...
If you have been adding content to your real estate website or blog for several months, it might be time to for a check up. It's important to keep an eye on your rankings (where your site ranks on search engines), review your website analytics, and see if you're still focusing on the keywords you...
Twitter boasts over 1 billion (with a B) user accounts, and over 500 million tweets each day. Here's an interesting fact, a survey of people under 30 showed that over 80 percent use a mobile device to communicate with friends while watching TV, with 72 percent using Twitter, Facebook or other mob...
Branding your real estate business is at the core of your marketing efforts. You don't want to only generate leads, you also want people to remember you and share your information with others. The only way agents used to be able to broadcast their brand was on a billboard, attached to the basket ...
Facebook has new new social applications, and it will show what you are reading, what videos you watch – lots of cool stuff, if you WANT everyone to know. But sometimes, you might not want to broadcast to the world that you watched a silly video!  Great news!  You can adjust the settings accordin...
Today – more than ever, Real Estate Agents are expected to be great at Marketing! Not just “selling” a house, you need to know how to Market the Property – especially when it comes to marketing via the Internet.  Because many agents got into the business years ago with no real “Marketing” Educati...
If you are trying to create more interaction with your Real Estate Blog Readers, you might be offering a free ebook, or doing surveys, quizzes or compliant competitions.  These work great on your Facebook Fan Gate page too! We have an eBook available on Fathom Cafe, and we received this question...
Google-bots do not speak Real Estate, and they can’t read the words on Images. This is especially important to remember as you are creating information for your Real Estate Blog.  I’ve recently seen many agents who were in such a rush to just “put something out there” that they were publishing p...
If you are looking at your Google+ Profile and you are wondering how people are getting those cool picture banners across the top, I found a couple of new FREE tools that are easy to use! G Plus Pic works well for creating a banner on your profile, but it’s also nice if you want to do something f...

Joshua Harley

CEO, Tech Geek, Innovator, Disruptor, US Marine
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