Real Estate By The Book
Discover how to enhance your content, website, marketing, social media, and engagement to generate more leads, clients, and closings.
ARCHIVED BLOG POSTS
2010
So many people are considering their 2010 performance – what worked, what didn’t… and how they are going to make a change in 2011. As I talk to our agents about this, there are a couple of questions I think we should all be asking ourselves: 1. Are you wasting your time in front of the computer? ...
12/30/2010
Real Estate Brokerage Giants are teaching classes, opening their databases up for solicitations from Social Media companies and insisting that agents get “up to date” on the latest and greatest Social Networking Trends… but are “THEY walking the walk?” What I’m getting at is this At LEAST 80% of...
12/29/2010
9
Comments
I’m one of those jump right in kinda’ guys… no sticking my toe in to see what’s happening for me! But when I first started communicating and networking on Twitter, I have to admit it wasn’t making much sense. I kept doing it, but I just wasn’t “Feeling” it. Since then, I’ve learned 5 Things Abou...
12/28/2010
18
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I just finished reading an amazing book by Jim Tobin titled, “Social Media is A Cocktail Party, Why You Already Know The Rules of Social Media Marketing.” I’ve heard the phrase used often – but the basic principals in the book blew me away! I highly recommend it. Here are the Rules of a Cocktail...
12/22/2010
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Are you managing a Real Estate Business Page on Facebook? It's important to update the page at least once a day with interesting information (not just listings!) That's easier to do for some of us with our Phone! Standing in line at the Grocery Store is SOOOO much more productive if you can actua...
12/21/2010
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Real Estate Agents are going to a WHOLE NEW LEVEL of creating Spam on Facebook! People login to Planet Facebook to CONNECT with friends and family, to learn new things, and to update friends on what' happening in their world... not to get bombarded with SEE MY LISTING! GREAT STARTER HOME! JUST R...
12/20/2010
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Let me start by stating the obvious. Leads must convert into customers. Period. If you are generating leads on your website or buying leads, then figuring out how to take the visitor from browsing to buying can be a challenge! No matter where your business is conducted (online or offline), here a...
12/17/2010
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With the new Facebook Profile coming out – it’s more important than ever for folks to have all of their security settings correct, and that we maximize every opportunity on the site, including Facebook Places. If you are using an iPhone, Android, or BlackBerry , (or iPad), to check your Facebook ...
12/15/2010
90
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An Activerain friend just asked me how to insert a picture into an Activerain post. I decided it was just as easy to SHOW him... than to try and TELL him... so here goes:I find it easier to write all the words in the post and THEN go back and add pictures. Until I have it written... I don't kno...
12/09/2010
Okay – so this is a no brainer to me… but I had an agent ask me why I was spending time making comments on other people’s blog posts. First off, in order to maximize Activerain – you need to understand that by it’s very nature, it’s way more than just a place to “slap up your listing.” Yes, you c...
12/08/2010
