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Earlier this year, Google made some not so subtle changes to the way it ranks pages and calculates where you are going to be found on the first page. Some of the basic, initial reports back confirmed that Google was looking for Consistently Interesting, Unique and Relevant Content… and for the Real Estate Industry that meant that if you have been “getting by” on those sites where every page is already written for you… well you dropped a few pages in the Search. “Canned” Websites are not known to be full of Unique Content written just for you.