Real Estate and Mortgage Marketing Blog

  The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but the...

It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twi...

When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference betw...

Unless your business is writing, keeping a business blog doesn’t mean you have to be a wordsmith. It doesn’t require that you have a flair for sentence structure, a stockpile of four-syllable words, or unparalleled wit and wisdom either. In fact, successful online content is less about your way ...