facebook: Five Business Apps For Your Facebook Fan Page
- 10/26/11 02:55 AM
Pretend your Facebook fan page is your house. Now how inviting a home would it be if you didn’t have furniture, appliances, heat, plumbing, etc.? The answer is not very. It may look nice enough from the outside but you certainly wouldn’t have many guests if, for example, they were expected to bring their own seating, water, and heat source. The same principle applies to your Facebook fan page. In order to attract visitors and keep them long enough to get them to like your page, become a fan, or contact you, you’ll need to take advantage of any available … (7 comments)
facebook: Email Marketing: Crafting Content That Your Mailing List Will Read
- 10/04/11 04:13 AM
For all its high-tech bells and whistles, the Internet is really all about the written word. After all – whether you’re posting to your blog, tweeting, or updating your Facebook page – what you’re really doing is writing. Which means, spending a little time thinking about your writing could make a big difference in the success, or failure, of your online activities. And nowhere more so than when launching an email marketing campaign. Here are some tips … Headlines: Okay, start with the subject line. It is, arguably, the most important part of your email. It will determine whether or … (3 comments)
facebook: Social-Media Management Or How To Take The Work Out Of Your Network
- 09/03/11 01:24 AM
Whether you’re managing the Chicago Cubs or your local Radio Shack, you’re going to need some organizational skills. Organization is the key to reducing the stress – and amount of work – necessary to manage whatever it is you’re overseeing. And that goes for your social-media accounts too. It’s easy to become overwhelmed with maintaining all the email addresses, Facebook pages, blogs, and assorted Internet properties you’ve setup for your business. Hell, it’s hard enough to remember your passwords without worrying about updating your sites regularly, maintaining a professional presentation, and responding to comments and questions that come in from … (5 comments)
facebook: Generating and Converting Quality Leads Through Social Media
- 08/24/11 03:52 AM
There’s a difference between being popular and being profitable. And the difference is money. In other words, if you’re launching a social-media campaign for your business, you’re likely not in it to make new friends. You’re in it to generate leads and convert them into business. Here are some ideas to help increase the effectiveness of your social-media efforts … Play it Cool: Even though you’re on Facebook for business, it’s still primarily a social tool. That means, you can’t come on too strong. In order to grab attention, you’ll have to create some content and make it interesting. And, … (4 comments)
facebook: Apps For Business: How To Stay Organized, Automated, And Connected
- 08/10/11 04:57 AM
Chances are the first time you heard the Apple commercial proclaim “there’s an app for that,” you were relieved but wondering what an app was to begin with. Well, app is short for application. And, in this case, application is just another word for tool. Which means, apps are tools that perform particular functions whether they’re accessed through your smart phone, Facebook, or iPad. And, as with all things Internet-related, there really is an app for just about everything. Including business. Here are a few apps to help manage your business on-the-go … MyStickies: MyStickies is exactly what it sounds … (2 comments)
Since its launch in 2004, Facebook has more than proven itself to be an effective way to embarrass yourself, friends, and family online. But as the popular social network has grown, so have the opportunities for businesses hoping to capitalize on the millions of members logging in each day. No longer is social media only for college kids and online voyeurs, creative brands, businesses, and major corporations have found marketing success using social media, and no network is bigger than Facebook’s. Below we offer a few helpful hints and tips to building and benefiting from your Facebook fan page … (6 comments)
facebook: How To Drive Traffic To Your Website And Be Found On Search Engines
- 07/06/11 09:53 AM
On the freeway, traffic is something to be avoided at all costs. On the Internet, traffic is the only way to generate leads and grow your business. Driving traffic to your website, whether through pay-per-click advertising or keeping a blog, means more potential customers visiting your website, learning what you do, and paying you for your services. So how’s it done? The easy answer is by making your business more readily found by search engines. How you do that, though, is up to you. Here are a few strategies to help you start driving up your numbers … Blogs and … (4 comments)
facebook: Facebook, Twitter & LinkedIn: Finding The Social Media Site That Works For Your Business
- 06/30/11 05:28 AM
If you were opening a restaurant or shoe store or even a lemonade stand, finding the right location would be among your top priorities. After all, a spot on a popular street with a lot of pedestrian traffic would be more beneficial than, say, holding your grand opening 100 miles from any recognizable sign of civilization. And though that seems a rather obvious point to make, many businesses begin social-media campaigns with little thought to where they’re likely to have the most success. And, make no mistake, there are choices. The Internet is ever-expanding and, depending on your business, you … (4 comments)
facebook: The Secret of Social-Media Success and Branding Your Business Online
- 06/22/11 03:56 AM
Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s suggesting you resort to nudity. Branding yourself online, whether it’s through a blog, a Facebook business page, or a Twitter account, is about grabbing online attention and getting people to take notice of your page … and then your business. Very few television ads spend … (3 comments)
facebook: How To Become A Successful Email Marketer Without Annoying Your Mailing List
- 06/03/11 04:21 AM
From time to time, articles are written in newspapers and magazines declaring the death of email. And while it may be true among tech-savvy, 15-year-old iPhone users with Facebook and Twitter apps, for the rest of us, email remains an effective and popular way to stay in contact with clients, promote services, discount offers, and any other info useful to building relationships and business. Here are a few tips on how to become a more successful email marketer … Keep it Small: The best thing about being a small business and not a giant corporation is the ability to form … (4 comments)
The biggest mistake most businesses make when beginning a social-media campaign is believing they know how to begin a social-media campaign. Knowing nothing more than it’s easy and takes no more than 10 minutes to get started may get your page up and your phone number in the right spot, but then what? Unfortunately, like anything else, to be successful requires a little advance planning, research, and know how. No, you don’t need a degree in computer science. But it helps to familiarize yourself with the terminology, the concept, and what has worked for others. Here’s a quick three-step … (5 comments)
facebook: The Do’s and Don’ts of Email Marketing, Social Media, and Blogs
- 05/13/11 04:53 AM
When doing anything for the first time, it’s important to know where to begin. You wouldn’t, for example, start a race three feet from the finish line. And, if you did, you’d likely be disqualified. Online marketing is no different. Following some basic do’s and don’ts can be the difference between a successful social-media campaign and giving up before you even begin. Here are some tips and hints for kick-starting your online efforts … Your Blog: In a lot of ways, the blog gave rise to what we now know as “social media.” Without blogs, and the communities that arose … (2 comments)
facebook: Three Common Social Media Mistakes To Avoid
- 04/14/11 02:07 AM
Doing something well requires practice. And practice requires patience. After all, it’s going to take a while to get good at whatever it is and, in the meantime, you’ll have to grow accustomed to the feeling of failure. The same goes for starting a social-media campaign. There’s no reason to expect you’ll have more fans than Oprah within a week of setting up your first account. Take your time and don’t get discouraged. To help you get started, here are a few common mistakes to avoid … Keeping Quiet: It’s easy to fall into the trap of only promoting your … (8 comments)
facebook: Content Creation or How To Put The Media in Your Social-Media Campaign
- 04/06/11 04:39 AM
Fortunately, all you need to know about social media is contained right in its name. It’s social, meaning you’ll have to participate and engage your community. And it’s media, meaning it’s a form of communication no different than a radio or television station. The difference is it’s your radio or television station. And that’s where it gets confusing. Content creation is the key to a successful social-media campaign. It’s also what leaves the Internet littered with abandoned Facebook pages and tweet-free Twitter accounts. Here are some tips for creating content that will attract an audience and build your business … … (5 comments)
facebook: The Top Business Benefits of Social Media Marketing
- 03/31/11 10:23 AM
If your idea of social networking involves a handshake and a business card, it’s time to upgrade your marketing efforts. The surging popularity of social-media sites has changed the way businesses interact with their customer base and market their services. Increasingly, businesses turn to blogs and sites like Facebook, Twitter, and LinkedIn to generate leads, gain exposure, and brand their business. And recent surveys show social media’s use is expanding, along with its effectiveness. Here are the top three business benefits of social-media marketing … Exposure: According to the 2010 Social Media Marketing Industry Report, 85 percent of surveyed businesses … (4 comments)
facebook: The Basics: A Beginner’s Guide To Social-Media Strategy
- 03/17/11 02:40 AM
Think of setting up social-media profiles the same way you would buying a phone. Sure, finding the phone that best fits your needs is important. But after that, you wouldn’t, for example, expect to get any calls without giving out the number. And you wouldn’t return the phone if it didn’t make calls for you. And you certainly wouldn’t expect that, when you did call someone, the phone would do the talking for you. In other words, too many businesses sign up for a Facebook page or Twitter account and expect the wonders of the Internet to do the rest. … (15 comments)
facebook: Three Strategies For Getting Your Facebook Fan Page Found
- 03/10/11 01:32 AM
By now, if you haven’t heard of Facebook, it’s likely because you’re still busy trying to program your VCR or you have a Victrola that needs cranking. Which is to say, it’s everywhere. But how does a professional use Facebook to build their business, generate leads, and meet potential clients? First, you have to set up a fan page for your businesses or brand. After that, you have to get the word out. The page won’t do the work for you. So here are some tips on finding an audience and keeping their interest … Give it a Proper Name: … (48 comments)
facebook: Fact or Fiction: The Truth Behind Four Common Social-Media Myths
- 02/18/11 02:16 AM
There are always those that are slow to adopt new technologies. There were likely a stubborn few who insisted that the horse-and-carriage was, in fact, a much more effective means of transportation than the early automobile. Then there are those that fundamentally misunderstand the medium, like those that thought television would be a passing fad. In other words, innovation can lead to myths, mistakes, and misconceptions. Below, we tackle some common social-media myths in an effort to better understand the benefits and best practices of any online effort. It’s Not For Business: Social-media marketing is good for any business, despite … (5 comments)
facebook: Social Media: How To Find Friends, Fans, and Followers Online
- 02/09/11 06:41 AM
It’s been said that it not what you know, it’s who you know. And these days, who you know includes your Facebook fans, Twitter followers, and LinkedIn connections. So how do you meet more people online? Here are a few ideas to help you build a bigger online network of friends, followers, fans and connections … Import Your Contacts: Increasingly, social-media sites offer their users the ability to import contacts from their other online profiles. In other words, if you’ve got 121 connections on LinkedIn but your tweets are going unnoticed, you can locate your LinkedIn contacts through Twitter’s … (1 comments)
facebook: 5 Essential iPhone, iPad, and Android Apps for Realtors
- 02/03/11 02:39 AM
It used to be that telephones were just for making calls and only Bill Gates and NASA had computers. These days, however, technology has become increasingly affordable, mobile, and handheld. With smartphones, such as the iPhone and Android, and Apple’s iPad, it is easier than ever to access and transmit information from wherever you are. With that in mind, here are 5 real-estate related apps to boost your mobility and your efficiency …
Realtor.com Real Estate Search: This iPhone app allows you to search homes for sale, open houses, and nearby rentals. It also allows you to save listings, … (30 comments)
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