realtors: Simple Steps To Help Optimize Your LinkedIn Profile For Business
- 09/12/11 02:23 PM
If it helps, think of social media the same way you would your refrigerator or kitchen pantry. There are some things you should always have on hand since you’d be hard pressed to cook anything edible without them. And if you don’t cook, we’re talking eggs and butter, sugar or salt. The essentials. In the same way, there are certain social-media sites that are more essential than others. Due to its popularity and functionality, LinkedIn is one of those sites. Niche sites devoted to your profession or preferences have their benefits but can’t compete with the sheer number of users … (5 comments)
realtors: Personal Branding, Social Media, And The Art Of Presentation
- 08/17/11 02:43 AM
If you’ve ever thought enough not to wear overalls to a business meeting, you know something about personal branding. Which is to say, branding isn’t just for corporate logos, high-profile advertising campaigns, and big-budget marketing efforts. At its root, branding is about how you present yourself, whether you’re a multinational corporation or in business for yourself. And these days, the Internet and social media provide professionals with more control over their personal brand than ever before. Here are some tips for building your brand online … Use Your Name: Buy a domain name in your name. In other words, www.yournamehere.com. … (3 comments)
realtors: YouTube For Business: How To Create, Curate, Direct, And Distribute Video Online
- 08/03/11 02:28 AM
If reality television taught us that people would do just about anything to appear on TV, YouTube taught us that deep down everyone really wants to direct. Which is to say, the popular video-sharing website has given anyone with a webcam the ability to create, produce, direct, and distribute their videos across the Internet. And, based on the more than 30 hours of video uploaded every minute, people are taking advantage of the easy-to-use free service. So how can you market your business on YouTube without having to first find a talking dog or hilariously cute baby to help your … (2 comments)
realtors: Three Email Marketing Tips To Remember Before Hitting Send
- 07/27/11 03:42 AM
Email isn’t any less personal than any other form of communication. It may feel that way because, unlike a telephone or a face-to-face meeting, there isn’t any direct and immediate feedback. But your inbox is your inbox. Which means, you don’t want to spend your time sifting through hundreds of unsolicited and incomprehensible messages any more than anyone else. Which brings us to email marketing. Having a successful email-marketing campaign means putting yourself in your contact list’s shoes. If you were on the other end of the send button, would you be interested in what you are sending out? If … (1 comments)
realtors: Facebook, Twitter & LinkedIn: Finding The Social Media Site That Works For Your Business
- 06/30/11 05:28 AM
If you were opening a restaurant or shoe store or even a lemonade stand, finding the right location would be among your top priorities. After all, a spot on a popular street with a lot of pedestrian traffic would be more beneficial than, say, holding your grand opening 100 miles from any recognizable sign of civilization. And though that seems a rather obvious point to make, many businesses begin social-media campaigns with little thought to where they’re likely to have the most success. And, make no mistake, there are choices. The Internet is ever-expanding and, depending on your business, you … (4 comments)
realtors: The Secret of Social-Media Success and Branding Your Business Online
- 06/22/11 03:56 AM
Advertising is about grabbing attention. It’s the reason fashion ads feature so little clothing, which – when you think about it – doesn’t make all that much sense. But a photo of fully dressed models won’t grab nearly as much attention as bare skin. The same is true on the Internet – though no one’s suggesting you resort to nudity. Branding yourself online, whether it’s through a blog, a Facebook business page, or a Twitter account, is about grabbing online attention and getting people to take notice of your page … and then your business. Very few television ads spend … (3 comments)
realtors: How To Become A Successful Email Marketer Without Annoying Your Mailing List
- 06/03/11 04:21 AM
From time to time, articles are written in newspapers and magazines declaring the death of email. And while it may be true among tech-savvy, 15-year-old iPhone users with Facebook and Twitter apps, for the rest of us, email remains an effective and popular way to stay in contact with clients, promote services, discount offers, and any other info useful to building relationships and business. Here are a few tips on how to become a more successful email marketer … Keep it Small: The best thing about being a small business and not a giant corporation is the ability to form … (4 comments)
realtors: Social Networking For Business Or How To Kick-Start Your LinkedIn Profile
- 05/18/11 03:35 AM
It’s easy to mistake social media for a semi-frivolous, Internet-based time waster and give it half an effort. After all, how can you be serious about your business and spend any part of your day tweeting? So, if you can’t yet bring yourself to try and reap business benefits from Facebook or Twitter, try LinkedIn. LinkedIn is the most popular business-oriented, social-media site on the web and offers a way to focus on business while making connections online. Unfortunately, it also requires a little more attention to detail than it does to tweet what you had for lunch. Here are … (5 comments)
realtors: The Top Business Benefits of Social Media Marketing
- 03/31/11 10:23 AM
If your idea of social networking involves a handshake and a business card, it’s time to upgrade your marketing efforts. The surging popularity of social-media sites has changed the way businesses interact with their customer base and market their services. Increasingly, businesses turn to blogs and sites like Facebook, Twitter, and LinkedIn to generate leads, gain exposure, and brand their business. And recent surveys show social media’s use is expanding, along with its effectiveness. Here are the top three business benefits of social-media marketing … Exposure: According to the 2010 Social Media Marketing Industry Report, 85 percent of surveyed businesses … (4 comments)
An update of The Ibis Network’s previous list of social-media terms … New terms in bold. The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags. Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members. Aggregator – A web-based tool or desktop application that collects syndicated content from across the Internet. API (Application Programming Interface) – A … (10 comments)
realtors: 5 Ways To Grow Your Mailing List For Real-Estate and Mortgage Professionals
- 01/06/11 02:42 AM
Finding ways to keep in touch with potential referral partners and prospective clients is one thing. That means offering interesting information that will ensure your emails don’t become unwelcome inbox clutter soon after reaching their destination. But, before you have the chance to dazzle the members of your mailing list with a monthly newsletter, new listings, or neighborhood events, you’ll need to have a mailing list in the first place. Here are some ideas for growing a mailing list that will boost your business and your reputation … Use a Newsletter: If you have a newsletter that you forward among … (5 comments)
realtors: Twitter: 8 Easy Ways To Maximize Your Tweets
- 11/12/10 01:00 AM
You’d think it would be easy to catch the attention of a few of Twitter’s 54 million monthly visitors with nothing more than a few informative tweets. But being one among Twitter’s 175 million users means you’re likely getting lost in the chatter and not reaching the audience you’d hoped for. Luckily, while Twitter was growing in popularity, so were the number of websites aiming to help you get the most out of the wildly popular micro-blogging service. Here are a few of the more popular, and mostly free options, to maximize your presence in the Twitterverse … Twitter-Search: The quickest … (63 comments)
realtors: Social Media For Realtors: How To Stop Stalling And Start Building A Network Online
- 10/27/10 02:44 AM
Imagine the Internet is a never-ending cocktail party and the guest list includes nearly every prospective client and possible referral partner in your region. Now imagine it’s well known that this cocktail party is where nearly 90 percent of all real-estate transactions begin. Now imagine that this cocktail party is taking place right across the street and welcomes you to attend in your most comfortable pair of pajamas. Now imagine not making the effort to show up and make some new contacts, all while complaining that business ain’t what it used to be. Selling anything requires getting in front of … (6 comments)
As of July 2010, Facebook had more than 500 million active users. So if you’re among those who still don’t believe they need to incorporate social media into their networking strategy, ask yourself how many people you’re reaching with your current marketing approach. If the number is anywhere south of 700,000, it might be time to register for a Facebook fan page and give online marketing a try. With a little time and effort, your Facebook page will quickly increase your ability to communicate with your community, advertise your services, network with other professionals, and … (4 comments)
realtors: Making The Most Of Your Active Rain Profile
- 08/25/10 04:50 AM
Active Rain is the largest and most active social networking site for real-estate professionals. As such, it’s a perfect place to begin refining your online efforts. Use the tips below to maximize your profile or, if all else fails, grab some ideas from the nearly 200,000 profiles currently registered. Start Blogging: Whether or not you already have a blog, Active Rain’s blogging tools are a great way to broaden your audience. If you’re already blogging, consider re-posting your blog posts on Active Rain or write supplementary information with a link back to the original post. If nothing else, the search-engine … (5 comments)
LinkedIn, the business-oriented social networking site, has registered more than 70 million users in just seven years and a new member signs up approximately every second. Which is to say, if Twitter and Facebook haven’t enticed you into using social media to network and market your services, LinkedIn may be a safe place to start. What began as a way for job seekers to make connections and network within their industry, has become a viable way to build your business by maintaining contacts, making and receiving referrals, and participating in the community at large. Once you’ve registered, try these … (5 comments)
Now that you’ve set up a Twitter page, you’re likely wondering how long it’ll be before a flood of followers are hanging on your every tweet. You’ve heard that businesses were using Twitter to attract clients and customers but your page hasn’t generated a single comment, let alone a legitimate lead. So what’s next? The first thing you should do is stop thinking of your Twitter page as an advertisement. You can’t tweet into a vacuum and think somehow your information will land in front of the right people. Your Twitter page is a means of communication, which means it’s … (2 comments)
;)
;)
