gary and the box: The 90-Day Database: Build Relationships, Generate Leads
- 02/28/12 11:50 PM
How many times have you heard, “I’ll call you on Monday,” and it never happens? Gene Arant of Lake Travis, Texas, implemented a system that ensures you’ll hear from him Monday. It’s called the 90-day database, and it has grown his GCI from $435,000 to $830,000 in one year. Inspired by Gary Keller’s video “Gary and the Box,” Arant decided to kick his lead generation into high gear by implementing an integrated contact management system in 2011. His goals: grow his database to 1,000 prospective clients in one year, spend three hours a day on the phone lead generating, and speak … (3 comments)
How many times have you heard, “I’ll call you on Monday,” and it never happens? Gene Arant of Lake Travis, Texas, implemented a system that ensures you’ll hear from him Monday. It’s called the 90-day database, and it has grown his GCI from $435,000 to $830,000 in one year.
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