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The topic of rental pricing is discussed continuously--in every imaginable way. New and existing clients have an agenda as well as as the real estate professionals who sell and lease their client's property. The goal for us as property managers is to identify the specific agenda and stick to reality. It is an unfortunate conversation with a client who recently purchases a new rental--without first consulting a property manager who specializes in the community of the rental. The client often has an unrealistic rent expectation formulated by some mix of ignorance and sales agent inexperience. Sales agents are critical players in the acquisition of quality rental property--the best … (4 comments)
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