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marketing: My Staging Assistant Works for Catnip - 10/13/09 02:17 PM
I am so fortunate to have such a lovely and versatile staging assistant.  Chloe works behind the scenes making my job easier.   She is a self-starter....when she sees a task that needs attending to, she jumps right in and does it.   
I would like to share some photos of her on the job:
 
Inspecting newly acquired inventory

 
Selecting artwork

 
Choosing the right accessories

 
Arranging flowers -- her favorite task! 

 
Making sure all the proper tools are in the staging bag!   

 
Helping to locate my purse and keys!    

 
Helping prepare for a staging workshop!     

 
(22 comments)

marketing: Passing out business cards with help from Ben Franklin or the State Lottery - 10/29/07 05:18 PM
When I was in the planning phase of my Home Staging business, I worked out a deal with a Realtor friend.  I staged her house in exchange for the privilege of taking before and after photos for my portfolio.  Since she lived two hours away, this involved me staying at her house for a couple of days.  It also included a variety of shopping trips in search of the perfect accessories.
I came away from that experience with more than just some great before and after photos.  I had the privilege of observing a networking pro in action!  My friend took … (17 comments)

marketing: De-clutter, De-personalize, and Neutralize---Are these terms sabotaging our efforts? - 01/08/07 09:22 PM
Staging websites, staging brochures and even staging TV shows chant the mantra "De-clutter, de-clutter, and de-clutter some more....oh, and don't forget to de-personalize and neutralize, too!"     
Could the overuse of these common terms actually be helping homeowners come to the conclusion that they really do not need staging after all?
De-clutter:  This staging term is often used to denote "too much" of anything.  "Clutter" is usually synonymous with messy or disheveled so someone who has too much furniture in a room or too many items neatly lined up on the mantel may be thinking:  "My house is not cluttered.  There are no toys … (33 comments)

 
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Judy Kincaid

Tampa, FL

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Destined To Sell

Office Phone: (813) 802-8596

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