On the Eve of December...4 Steps to Destress! - 11/30/07 04:21 PM
On this, the eve of December, what do you say we all lean into the end of our year with a commitment to do both the things that will help us maintain momentum...AND...that which will allow us to eliminate some of the STRESS that comes with all the hustle and bustle! 
1.  Say no!  I know that sounds like a negative way to start - but if you are anything like me - there are times in your life (or day) when you really, REALLY know that you should say no to something that wastes your time, energy, productivity or good … (4 comments)

Toughing Out the Trends... - 11/29/07 03:53 PM
Industry expert Bill Barrett shares valuable trend-watching advice for today's agents. 
Second in a series of Q&A articles by Julie Escobar focusing on current tough-market challenges.
The ability to keep a close eye on the horizon and a finger on the pulse of market and economic trends is no longer a "sometimes" skill needed by industry professionals; rather, it is now a necessary tool of the trade.
Our team of trainers and I have been fielding hundreds of questions from sales associates seeking to circumvent the tough market syndrome that seems to overwhelm so many agents. They're tapping into the knowledge and resources … (1 comments)

Be Extraordinary at Listing Expireds! - 11/28/07 05:38 AM
How to connect with these motivated yet frustrated prospects
Remember not so long ago when expired listings seemed a thing of the past? While those days might be gone, there is still some good to be found. Expired listings carry quite the silver lining for agents with the right attitude, tools and tenacity.
Our changing economy and shifting market has created the perfect climate for expired listings. More often than not, homeowners have unrealistic ideas on their home's true market price. Those ideas often lead inexperienced agents to cater to the homeowner's desire to set a price on the highest end of … (16 comments)

FREE Real Estate Marketing Webinars and Resources - 11/27/07 07:22 AM
Greetings Gang!  Just months ago we introduced our FREE series of marketing-based webinars for our clients across the nation and they have been met with great reviews, terrific questions and much curiosity about what topics we will cover next! 
I wanted to take the time to share our current calendar of events that will take us through the end of the year and let you know that we have lots more in store for you all in 2008.  We will include additional business planning, management and recruiting topics as well as provide Webinars-On-Demand! 
December 3rd: Unlock the Magic of MLSmailings.comTMJoin our … (4 comments)

Marketing Your Blog? - 11/26/07 05:53 AM
Good day friends and Rainer Neighbors! 
As you may or may not know, one of the exciting parts of my job at ProspectsPLUS! is to create with my team of graphics gurus new marketing campaigns and pieces that drop seamlessly into our software program each month for our over 60,000 customers across North America!  While that might not sound exciting to you -- it does give me an opportunity to put new timely, relevant, USEFUL tools in the hands of real estate and mortgage professionals every 30 days.  Call me a maniac - but to me - that really is a great … (13 comments)

What Have You Done For Them Lately? - 11/24/07 10:23 AM
How Servicing Your Customers in a Changing Market Could Have You Singing a Different Tune.
Providing service for clients and customers is more than just a job for most real estate professionals, it is their passion.  What happens though when the economy shifts, resources diminish and your ability to measure your return on investment for those services becomes hazy at best? When times are leaner - it's simply not possible to provide many of the high end services that are a "given" in flush markets.  So, how do you effectively meet their needs while maintaining your momentum in the marketplace?  Let's … (5 comments)

MLSmailings.com Integrates With Keller Williams KWLS - 11/22/07 06:16 AM
Prospects PLUS! and Keller Williams Realty are excited to announce the integration of MLSmailings.com with the Keller Williams Listing System (KWLS). Keller Williams associates nationwide now have the ability to automate their Just Listed and Just Sold marketing regardless of local MLS membership. A few clicks of the mouse starts the sign-up process, where the standard $24.95 enrollment fee is waived thanks to Prospects PLUS! being an Approved Supplier for Keller Williams. A $1.00 discount is offered on each order, as well.
MLSmailings.com is a fast, simple and effective solution for today's agents. Each time a listing is entered into the … (3 comments)

Networking Super Strategies for the Coming Year! - 11/20/07 10:43 AM
Networking Savvy for Sales and Service Professionals requires much more than putting your company's name in the yellow pages. By definition, networking means to weave a relationship fabric with local like-minded individuals for support and mutual assistance. To succeed, you must continuously be pro-active, organized and stick to a strategic plan of action.
Build in Your Backyard First. In other words, start with your immediate sphere of influence and compile a list to begin your network database. Friends, relatives, friends of relatives, spouse's relatives and contacts, current colleagues, neighbors, business associates, doctors, lawyers, and professionals that you work with, members of … (16 comments)

An Attitude of Gratitude... - 11/19/07 02:06 PM
During the next few months, our thoughts, our weekends and our lives will be filled with holiday gatherings--opportunities to reconnect with family and friends while reflecting on the blessings that fill our lives. Good friends, supportive families, new days ahead and the presence of hope and new adventures to come.  It's all too easy to get caught up in the race to succeed in this changing market and to constantly keep our priority plates spinning with the demands and responsibilities of everyday life.
Perspective is everything as you make your way through each day. As a salesperson, you set your own pace, create your own … (3 comments)

REALTOR EXPO: Leaving On a Jet Plane... - 11/11/07 01:33 PM
All my bags are packed, I'm ready to go.  Remember that song?  Good 'ol Elton John, Whoops - I stand corrected--John Denver used to get me with that tune!  Almost there, two articles under deadline to go and the kids schedules and emergency numbers all written out for the backup calvary of Grandma and Aunt who have the watch in my absence.  Tomorrow morning at the break of dawn I fly with part of our team to Las Vegas for the convention. 
Armed with information, tools, technology and energy to share with the thousands of REALTORS who are also making the big … (3 comments)

Setting the Table for Success - 11/11/07 06:50 AM
 
Strategies for Maximizing Market Share, by Julie Escobar, Corporate Marketing Director
Setting the table for a successful new year means starting early for savvy real estate professionals.  While much of the competition falls into cruise control, plan holiday parties or simply wait for the economic shift to suit their style, top producers turn up the heat to sweep the market share in their absence. 
Prospect, Promote and Prosper.  In changing markets, many agents stop advertising, re-direct their marketing dollars to the year ahead and put their prospecting in park until after the holidays.  Stay forward of the competition by continuing to market … (7 comments)

Are You Short Sale Savvy? - 11/10/07 07:52 AM
A Quick Q&A with industry leader Floyd Wickman and Short Sale Specialist Will Weaver by Julie Escobar, Floyd Wickman and Will Weaver
In this time of constant economic change, understanding how to service your clients and your market area to the best of your ability with expansive knowledge, real solutions and true compassion for homeowners facing overwhelming decisions can make you the ‘go-to' agent in your marketplace - and more importantly - give you the quiet peace of mind of knowing that you have helped customers help themselves.  
I had the opportunity to expound on this topic with both Floyd Wickman and … (7 comments)

If Not, Why Not? - 11/10/07 05:36 AM
It's mid-November already -- How did that happen?  We're leaving in just a couple of days to join the ranks of thousands of REALTORS from a little bit of everywhere, and as I woke this morning and began to write my to-do list for the weekend, the trip and the week ahead...I was reminded how at this time of year (well-any time of year) it is all too easy to get caught up in the hussle and hurry and lose sight of the wisdom and wonder.
I speak to agents and brokers every week who are caught up in the drama and doom and … (2 comments)

REALTOR EXPO, No Limits? No Problem! Here We Come! - 11/09/07 12:27 PM

With the November 13-16 NAR convention quickly approaching, ProspectsPLUS! is gearing up to bring its best and most innovative offerings to Las Vegas, including their all new coaching solution. The Florida-based company will use its more than 400 square feet of exhibit space at the Sands Expo and Convention Center for hands-on demonstrations and information resources designed to help REALTORS® excel in today's quickly shifting industry. Highlights at ProspectsPLUS!booth #4241 include:
ProspectsPLUS! Achievement CoachingTM. Presenting an all new coaching system which successfully partners the timeless tools and solutions offered in the ProspectsPLUS! technology products with highly trained, extraordinarily effective coaches, all of … (5 comments)

Marketing: When the Going Gets Tough... - 11/09/07 10:56 AM
Industry icon Floyd Wickman shares insight, ideas and inspiration for staying at the top of your game in a changing market. 
By Julie Escobar
The going is most definitely tough in many parts of our country. I have talked to hundreds of agents lately who are seeking the inside secrets to maintaining momentum (or simply surviving) in a changing economy.
Having been around this industry long enough to have some of the best minds in the business on speed dial, I let my fingers do the walking to answer some of the most difficult questions.
Floyd Wickman was the first to come to … (0 comments)

Make Way for the Holidays - 11/09/07 06:22 AM
It's All in the Preparation! By Julia Escobar, Director of Corporate MarketingFrom marketing and meal making to everything in-between, surviving themad holiday dash while maintaining your momentum (and sanity) requires the same common sense and careful planning needed before a big feast, a houseful of company or the exam of a lifetime. It's ALL inthe preparation! 1. Find your center. That might soundlike a lot of new-age hot air to some, but there is real power in finding and keeping your focus when your world is spinning at lightning speed. Knowing who you are and where you are going gives you the energy you … (6 comments)

 
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Julie Escobar

Tampa, FL

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ProspectsPLUS!

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We provide targeted, effective and CONSISTENT marketing solutions and training for real estate professionals. Our goal at is to empower entreprenuers with the right tools for the right people at the right time! Join me!


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