Refuse to be Scared! Keeping Perspective in a Shifting Market - 04/29/08 02:58 PM
I know it's a changing market, and there's much to worry over, struggle with and think about. But truly, who needs TV's Fear Factor when you can get a real fright just listening to a few of the agents in the office! Spooky tales of declining markets, terrorizing sellers, freaky FSBOs and the real estate version of Chicken Little's "The sky is falling!" are almost enough to make you want to hide under the covers until it's all over!
Choose instead by shaking it off, my friends. Develop a wicked sense of humor, and know that it doesn't take the supernatural or … (3 comments)

Working ON - Not Just IN - Your Business: 3 Steps to Shifting Your Mindset, Marketing and Time Management Gears - 04/29/08 01:04 PM

There's no doubt that many of you have felt the continuous ebb and flow of the real estate market in recent years. What separates top producers from their less-successful counterparts in this and every market is their ability to work on their business while working in their business. 
What's the difference? For most, it begins with the right mindset. Real estate sales is not just a job; it is a career and a business that requires planning, careful thought, organization and systems that create and maintain balance, accountability and forward momentum. 
Step 1: Have a plan. Part of working ON your … (6 comments)

Celebrate Your Customers! 10 Creative Ways to Thank the VIPs in Your Book of Business! - 04/25/08 10:59 AM
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!
Your customers are the lifeblood of your business. Periodically letting them know how much they mean to you will grow them into friends who follow your career, help build your business and, most important, celebrate life's journey with you. 
There are a lot of innovative ways to make your customers feel valued. Whatever you choose to do, make it joyful, be creative, and embrace the opportunity to "give back" to those who truly make a difference. Here are 10 ideas to get you started:
1.   Western BBQ
Encourage Western attire, with prizes for the best-dressed … (1 comments)

ProspectsPLUS! Book Review April: Your Attention Please: How to Make the Most of Your Mistakes - 04/14/08 05:57 PM
Every month, we at ProspectsPLUS! sponsor a book revivew for our clients through our Master Marketing Newsletter. 
This month's book?  Your Attention, Please: How to Make the Most of Your Mistakesby Paul B. Brown and Alison Davis
Your Attention,Please is the new strategy guide for communicating to the reluctant consumer.  It shows you who the new audience is, how to reach them, and how you must communicate differently--or risk losing mind share and market share. You'll find this easy-to-read resource chock full of the facts you need to succeed!
Our book club has reviewed some of the best books in the business for growing, … (0 comments)

Help Me Help My Agents! Four Strategies to Answer This Manager’s Plea - 04/14/08 04:14 PM
By Julie Escobar, ProspectsPLUS! Director of Corporate Marketing
"Help me help my agents." Training experts across the nation are scrambling to answer this challenging plea as our markets continue to shift and normalize.
Savvy management professionals understand that in ANY market, the strongest teams are built when leaders passionately seek the best available resources, solutions and skill builders-then deliver the goods to their associates each month, each week or, when necessary, each day. 
How do you help your agents adjust to challenges, turn obstacles into opportunities and excel in their careers? Consider these four strategies:
1.    Believe. Norman Vincent Peale taught us that … (3 comments)

Prepare, Prospect and Profit - 04/08/08 02:47 PM
How to survive the surges of a changing economy By Julia Escobar, ProspectsPLUS! Director of Corporate Marketing
What goes up must come down. Our current economy is a constant reminder of that adage. Every boom has a bust and, fortunately, every cloud has a silver lining. Your challenge is to be mentally and financially prepared for any market, find the hidden positives, and turn those positives into a profit center.
Entrepreneurs and small-business owners historically fall into three predictable traps on the economic roller coaster. First, they spend when times are good; increased confidence makes them want it all! They buy bigger houses, lease … (0 comments)

 
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Julie Escobar

Tampa, FL

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ProspectsPLUS!

Address: www.facebook.com/julieescobar, www.twitter.com/julieescobar, Tampa, FL, 34211

Office Phone: (866) 405-3641

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We provide targeted, effective and CONSISTENT marketing solutions and training for real estate professionals. Our goal at is to empower entreprenuers with the right tools for the right people at the right time! Join me!


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