Strategic Marketing 101: Three Strategies for a Slowing Market - 08/31/08 01:59 PM
As the market tightens and competition grows fierce, you may find yourself like many agents asking, "What's my next move?" Savvy sales professionals are negotiating the turn by investing in smart systems and tools that will help them compete long-term in today's real estate arena. Who will take the lead in both listing and selling homes as this cooling trend settles in? Those who stay strategically focused on one-to-one marketing, negotiating effectively up front, and committing to consistent business development through monthly prospecting.
1. Set Your Standards High: In a tightening market, taking listings that just won't sell is far worse … (4 comments)

The Power of the First (and Twenty Seventh) Impression… - 08/22/08 09:38 AM
Getting in the door...and staying there to create "customers for life"
By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!

We all know that you only get the chance to make a first impression once - right?  So, now is as good a time as any - or better even - to ask yourself, "What impression are you leaving with your customers or potential customers?"
While I believe strongly in the first impression - I am far more impressed with the second, third and twenty-seventh!  As Dan Kennedy would say, "Everyone shows up once!"  The business, referrals and loyalty are won … (3 comments)

Some Additional Ideas for Targeting New Homebuyers With the New Tax Credit... - 08/21/08 09:11 PM
Helping first time home buyers realize the American Dream of homeownership has never been more timely - or had more incentives with the new $7500 New Homeowner Tax Credit.  
Before you make this your niche market to target there are a few things you should know:
Who is eligible?  First time homebuyers - or as defined by law, consumers who have not owned a home during the last three years.
Income limits.  Home buyers who file as single or head-of-household taxpayers can claim the full, $7500 if their adjusted gross income is less than $75,000.  Married couples filing jointly need to earn … (2 comments)

Data-Mining for Dollars! - 08/21/08 09:05 PM
Thank you to our friend and industry expert Claudia Wicks for sharing some data mining skills with REALTORS far and wide! 
Via Claudia Wicks:
How many mailing pieces: postcards, brochures, flyers, newsletters, etc. do you have to send out to make sure you reach your target market?
How about marketing smarter?
I know you can (in most states) obtain a list of names and mailing addresses from the title companies- for free. Unfortunately, they don't drill down to provide the kind of demographic info that helps you really hone in on your target markets.
There is a site called www.DataLeader.com which provides you … (2 comments)

$7,500 First-Time Homebuyer Tax Credit Focus of New Postcard Series - 08/19/08 10:50 AM
With news of a $7,500 First-Time Homebuyer Tax Credit spreading quickly across the industry, agents are turning to ProspectsPLUS! for a marketing solution. And they're finding it in the company's new Tax Credit postcard series.
"The window of opportunity to take advantage of this incentive is relatively small-from April 9, 2008, to July 1, 2009," shared Julie Escobar, Director of Corporate Marketing. "We're excited to help agents nationwide reach out to potential first-time homebuyers in their market areas quickly and effectively."
The new series is available first on the simple web-to-print platform, www.postcardsplus.com/taxcredit. It also is in the September SupportPLUS! update … (1 comments)

ProspectsPLUS! Sponsors Exclusive Event for Watson Realty Corporation - 08/07/08 07:49 PM
Industry leader ProspectsPLUS! is bringing in real estate icon Floyd Wickman to Orlando, Florida for a full day of hands-on, how-tos for Watson agents and managers August 26 at the Bahia Shrine Auditorium. 
Floyd will kick off the day with a three-hour workshop for agents entitled "How to Succeed in a Soft Market" then segue into an afternoon leadership seminar and brainstorming session for the entire Watson management team. 
"This was really just part of our commitment to continuously give back to our customers," shared ProspectsPLUS! President Jim Morton.  "We understand how difficult it is for agents to survive a changing … (0 comments)

Seven Lessons of Sales Success: How to master the traits of top producers - 08/04/08 02:08 PM
By Julie Escobar, Director of Corporate Marketing
"What the mind can conceive and believe, it can achieve." That classic Napoleon Hill concept certainly has withstood the test of time, hasn't it? Think about the high achievers you know, and take a look at the commonalities that have led those talented sales professionals to the pinnacles of success.
Now, while the sales industry as a whole doesn't offer up a college degree, you can be sure that studying the principals and practices of super-achievers will earn you higher response rates, productivity, profitability and a career you can be proud of.
So, don … (1 comments)

Master Marketing Tips for August! - 08/04/08 02:04 PM
School is back in session. What will YOU do to move to the head of the class this month?
School Rules!...
...Well, maybe not in the minds of the throngs of children headed back to class in the coming weeks, but for most top producers, staying "schooled" in their skills and knowledge base is a must. Commit this month to broadening your mind and fueling your spirit with one of the many training and educational resources available to you 24/7.
… (0 comments)

ProspectsPLUS! to Spotlight Solutions at Keller Williams Mega Camp - 08/04/08 08:28 AM
With the August 24-27 Keller Williams Mega Camp 2008 quickly approaching, ProspectsPLUS! is gearing up to bring its best and most innovative offerings to Austin, including their highly successful integration of the automated MLSmailings.com product with Keller Williams KWLS System.  Company representatives including President Jim Morton will be on hand for this year's event to provide live demonstrations, resources and the latest in effective marketing technology. Highlights at ProspectsPLUS! booth #726-728 include:
MLSmailings.com. This innovative and automated, cutting-edge system with patent-pending technology gives agents fast-track results with little to no effort on their part.  Agents can access each time they take … (0 comments)

 
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Julie Escobar

Tampa, FL

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ProspectsPLUS!

Address: www.facebook.com/julieescobar, www.twitter.com/julieescobar, Tampa, FL, 34211

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We provide targeted, effective and CONSISTENT marketing solutions and training for real estate professionals. Our goal at is to empower entreprenuers with the right tools for the right people at the right time! Join me!


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