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By Julie Escobar I’ve always been a big fan of visuals when giving presentations and when your goal is to effectively communicate with your client or customers. They lend an extra layer of authority to the conversation, appeal to the both the “listener” in the room and the “visual” person in the room (and if there’s a husband and wife or more than one person who is a decision maker – there’s usually one of each!), and it help you and your ‘audience’ to stay ON TRACK. Working with Expireds is a dynamite (1 comments)
prospectsplus: Are YOU Still On Track? - 02/01/13 10:42 AM
One Month Down, Eleven to Go! By Julie Escobar As we round the corner into February, it’s interesting to note that many entrepreneurs fall into three categories: those who created a comprehensive business plan and are on track, those who made a plan but just like those resolutions have started to slip, and those who are still taking the “hope for the best” approach to their business. Which are you? In today’s competitive marketplace, savvy business men and women know that having a viable business plan and tracking it not just annually, but weekly and monthly as well is critical to success. (3 comments)
prospectsplus: Six Strategies for Maximizing Your Market - 11/27/12 10:36 AM
Setting Yourself Up to Succeed By Julie Escobar Setting the table for a strong finish to this year and an amazing start to the new year means starting early for savvy real estate professionals. While much of the competition falls into cruise control, is still in an post-Thanksgiving fog, scheduling holiday parties or simply wait for the economic shift to suit their style, top producers turn up the heat to sweep the market share in their absence. 1. Prospect, Promote and Prosper. In changing markets, many agents stop advertising, re-direct their marketing dollars to the year ahead and put their prospecting (3 comments)
prospectsplus: Number Crunching Time with Floyd Wickman - 11/14/12 12:53 PM
This week I wanted to revisit an interview with with my old friend Floyd Wickman on success strategies for real estate professionals. We mixed a little laughing & learning to share some insights and best practices for heading out of this year on a high and hitting next with a solid head start — thought it might be fun to share it with all of you as well… Here’s a peek into our conversation… Julie: Hey Floyd! Thanks for your time today! With the end of the year closing in we both know that what sales professionals do NOW will determine what (0 comments)
prospectsplus: Mixed Messages! - 11/12/12 11:44 AM
Absolutely! Mixing your Message Mediums is Smart Business By Julie Escobar While coaches, experts, trainers and top agents will all tell you that CONSISTENCY in your message is KEY to staying top of mind and a consistent pipeline of referrals – most will also share that is not only fine to mix up the mediums – it’s a smart strategy for success. Why? Because let’s face it – we’re all DIFFERENT. (Which is a good thing! Makes life WAY less boring – don’t you think?) So because we’re all different – the way we view, absorb and react to marketing messages (3 comments)
prospectsplus: 10 Things You Need to Know About Your Book of Business - 10/26/12 06:17 AM
Finding the Diamonds in Your Database By Julie Escobar The truth is? Many agents don’t even have a ‘book of business’ or a true database. They’re either new to the business or ‘never got around to it’ or for some – they’re so busy working ‘in the business’ to ever work ‘on the business.’ But there’s acres of diamonds in building a sphere of influence client list of people who know you, like you and trust you. Because frankly – those are the people that are going to list and sell their homes with you – buy from you –and (2 comments)
prospectsplus: Don’t Just SHOW Up – FOLLOW Up - 10/04/12 09:49 AM
Three Powerful Means of Engagement for the Fourth Quarter By Julie Escobar You’ve probably heard me say a time or two (or more) that the business will go to those who show up not just once, but again and again. To succeed in sales today, professionals have to dig in, refuse to cut corners, commit to consistency and the big key? FOLLOW UP. Engagement of your customers, your sphere, and your farm – isn’t something you can take a ‘stand-back’ approach to. You can ‘warm’ the call, set up the stage for prospecting, and share the information that people need to (1 comments)
prospectsplus: Stay the Course: Creating Durability in Today's Market - 09/06/12 04:11 AM
Success Comes to Those Who Are In for the Duration By Julie Escobar Now’s a good time to ask yourself…Are you an instant gratification kind of agent or one who’s in this business for the long haul? Do you want ‘just now’ results or a career you can COUNT on and PLAN on to take you the distance and not just provide for yourself and your family – but provide well? You’ve got to put the time in and PERSEVERE. You’ve got to show up not just ONCE, but again and again and again. You know that old saying out of sight (0 comments)
prospectsplus: An Expert Agent's Take on Pinterest! - 08/30/12 11:09 AM
The Inside Scoop From Real Estate Professional Linda Alexandroff By Julie Escobar With Pinterest taking off like wildfire, I wanted to dive in and do some homework about how top agents are using this tool to bolster their marketing efforts and help create connections and build relationships. To get the inside scoop on what’s working and how this unique social media platform can be a powerful lead generator, I turned to talented agents and forward thinker Linda Alexandroff to share her experience with us! Q: Thanks so much Linda for joining in our conversation about Pinterest. You’ve been using this platform (4 comments)
Back in the DAY…(ever notice how people always say that about what they did ions ago?) I used to love working with First Time Home Buyers. They were excited, eager, a little nervous and usually very appreciative of an agent’s experience and help. Today’s consumers (even the newbies) are a lot more savvy than they used to be but I still find this niche a great source of prospects (and referrals) for agents today!
One great way to attract First Time Home Buyers is by hosting Home Buying Workshops in your (0 comments)
prospectsplus: Eight Factors to Adopt Today to Leverage More Success - 08/14/12 05:55 AM
Top Producer Strategies for Today's Agents by Julie Escobar You’ve seen them — those mega-producers who seem impervious to the market peaks and valleys felt by mere “mortal” agents. They continue to work day in and day out, usually with a smile to share and the time (and money) to even take their families on nice vacations each year. How do YOU become one of THEM? Start by recognizing eight traits that superstars embody, embrace and constantly improve upon in order to maintain forward momentum and a healthy balance-and then adopt them as your own: 1. Positive attitude. That’s right! Attitude (0 comments)
prospectsplus: Fifteen Facts About Every Door Direct Mail - 08/13/12 03:56 AM
Getting the Inside Scoop to See If EDDM is Right for YOU and Your Business By Julie Escobar Wow. We’ve had a lot of calls recently about this powerful (and affordable) service now provided by the U.S. Postal Service. It allows you to literally get in EVERY DOOR in a geographic area for as low as 14.5 cents in postage per piece. But there are a LOT of questions out there – and a lot of folks unsure about which way to go in terms of getting their message in the right hands to help brand themselves in a market. So (10 comments)
prospectsplus: Economic “Perfect Storm” Creates the Right Climate for Short Sale Specialists - 02/17/12 11:13 AM
Exploring the Five “Must Haves” for Weathering this Ever-Changing Niche By Julie Escobar Our market has been through a lot in the last couple of years. Ups and downs and twists and turns feeling at times like hurricane force gales and others like the quiet before the storm that seems like it should come complete with a daunting musical score all its own. Economic backbiting, housing market woes and of course, the extraordinary efforts of the “bad news is top news” media extol all play a part in what has become a “perfect storm” for consumer fear and information. The good (2 comments)
prospectsplus: Are Your Customers Helping the Competition? - 02/13/12 10:27 AM
Two Top Pricing Techniques for Pricing Listings Right From 21 Ways to Get Your Listings Priced Right… (Despite the Seller’s Best Objections) by Julie Escobar I’ve been talking to a lot of brokers lately who are eager to ensure their agents are pricing their listings right the FIRST time. I wanted to share a couple of my favorite techniques from my eBook 21 Ways to Get Your Listings Priced Right… (Despite the Seller’s Best Objections) with you! Use them in good health and Happy Listing! Dilemma #1: Seller Wants to Their Price — Period. Technique: Overpricing your home in today’s (1 comments)
prospectsplus: Adopting the Traits of Top Producers - 02/06/12 09:02 AM
Eight Factors to Adopt Today to Leverage More Success by Julie Escobar You’ve seen them — those mega-producers who seem impervious to the market peaks and valleys felt by mere “mortal” agents. They continue to work day in and day out, usually with a smile to share and the time (and money) to even take their families on nice vacations each year. How do YOU become one of THEM? Start by recognizing eight traits that superstars embody, embrace and constantly improve upon in order to maintain forward momentum and a healthy balance-and then adopt them as your own: 1. Positive attitude. (2 comments)
prospectsplus: Competition Crushing Tools & Myth Busting Mindsets for Expireds - 01/17/12 11:19 AM
While there are tens of thousands of agents across North America competitively out-listing their peers by making Expireds their niche market of choice, there are still some surprisingly pervasive myths floating around out there about working this demographic. So, let’s put on our “Myth-busters” hat for a moment and take a look at some common misconceptions: 1. All Expired Listing Sellers are MEAN. Come on now – all of them? In truth, most sellers whose listings have expired are just like other sellers with two differences. First, they’re usually MORE motivated to get their homes back on the market and (0 comments)
prospectsplus: Four Strategies for a Stronger Sphere of Influence - 01/10/12 11:25 AM
Building Blocks for a Successful Year By Julie Escobar As we head into the new year and commit to helping agents more successfully and consistently build a better book of business, let’s take a look at some powerful and productive ways to do that WITHOUT a lot of stress or hassle. Strategy #1: Commit to the list. Whatever database system you’re using, inputting your customer information is step one. Even if you don’t have EVERYTHING you need , or all the information you want, start somewhere. I’ve talked to agents who never get around to marketing at all because they feel (3 comments)
prospectsplus: End of the Year Closing In? Start with the Numbers - 10/30/11 10:45 AM
Insights & Strategies Interview with Industry Icon Floyd Wickman By Julie Escobar As we head into the end of the year, I called my old friend Floyd Wickman to pick his brain for best practices for sales professionals as they head out of this year and set the stage for next. As always, he mixed a little laughing in with the learning. Here’s what he had to share… Julie: Hey Floyd! Thanks for your time today! With not much left in the year we both know that what sales professionals do NOW will determine what kind of holidays they have and (2 comments)
prospectsplus: Four Things the Facebook Quick Change Taught Us... - 09/22/11 08:13 AM
By Julie Escobar & Connie Podesta Listen. We’re big fans of change. Connie’s a motivational speaker who travels the world, more often than not helping companies, organizations, associations and people ADAPT and leverage change. Julie was an early adopter of social media and in the speaking and training industry for years. We feel your pain. You’re disgruntled. Confused. Unsure. Ticked off even. It’s understandable. Change – well at least the way you just experienced it – is a tough pill to swallow. So let’s break it down. Here are the four things to learn from Facebook’s quick change: It (7 comments)
prospectsplus: 60 Minutes to Success... - 09/19/11 02:31 PM
Time Management Tactics & the Difference an Hour MakesBy Julie EscobarTime – as they say is LIFE. It’s also a powerful stepping stone to success. Sales professionals eager to get more than just “now” business and instead build a reliable foundation for longevity know one thing for certain – time management – is a MUST do.On the road to time management master, consider the difference just one hour can make in terms of repeatable, sustainable success in this business. This business, like most sales industries is above all else, a people business, which means if you want to STAY in business, (2 comments)
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.