Common Scents - 02/24/12 05:22 AM
Home sellers can create spaces that appeal to prospective buyers by employing a little psychology and by engaging the 5 senses......You see, our brain takes all the sensory data it receives and transforms it into feelings and those feelings can be either overwhelmingly positive or overwhelmingly negative. The clever use of design elements in a home for sale can help sellers engage the senses of their prospects and thus trigger the desired positive emotional response. Last week in, Love at First Sight, I discussed ways sellers can engage the sense of SIGHT to elicit desirable feelings in home buyers. Today I'll cover the
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Love at First Sight - 02/10/12 09:29 AM
As we get ready to celebrate Valentine's Day, what better time to discuss the subject of falling in love. After all, when you're preparing your home for sale, your goal is to get buyers to fall in love with your house. Just like all other matters of the heart, the home buying process is extremely emotional. How can savvy sellers use this to their advantage? Let me count the ways...... A great place to start helping your house elicit the love response, is by using psychology to engage your buyers' 5 senses: sight, smell, hearing, touch and taste. Today we'll
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