A "Touchy" Subject - 03/30/12 08:07 AM
Home sellers can use a little 'design psychology' to create spaces that appeal to the 5 senses of their prospective buyers - by doing so, it is actually possible to elicit overwhelmingly positive emotional responses to your home.  Of course the emotional response we're looking for is the BUYING response!
In previous posts I've explained ways to appeal to the senses of sight, smell and hearing..... because what buyers see, smell and hear can either make them feel really good or really bad about your house.  And we can't ever lose sight of the fact that prospects who feel good in your house are much more likely … (10 comments)

Do Your Buyers Hear What You Hear? - 03/17/12 08:27 AM
Do you hear what I hear?  Buying decisions are emotional.  Marketers have studied this for years and one thing we know for sure, if we want to stimulate the buying response, we need to tap into buyers' EMOTIONS.  

Home sellers can tap into the emotions of their prospects, simply by employing a little psychology and appealing to the 5 senses. In Love at First Sight I shared how to trigger the buying response by appealing to buyers' sense of sight.  EVERYTHING a buyer sees AND EVERYWHERE a buyer looks in your home has the potential to stimulate a positive [or negative] emotion. In Common Scents I … (65 comments)

 
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Karen Bernetti

Southington, CT

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Staging4Smooth Transitions Connecticut Home Staging

Address: PO Box 564, Southington, CT, 06489

Office Phone: (860) 302-0333

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