I'm a big fan of the new HGTV Show Income PropertyHost Scott McGillivray takes a rental property from un-leasable to the most sought after on the block all in a span of the 1/2 hour show.  Much work is put into these properties and the icing on cake is the reveal in the end where Scott and his team use Staging as the final marketing tool to showcase their mini masterpieces. I am so thrilled to see their use of staging for these income properties and am hopeful that prospective landlords around the country will see this and understand why staging is also a necessary part of getting their properties leased.

Leased properties are a hot commodity on the real estate market in many areas.

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For many people leasing is the only option they have currently for a variety of reasons:

Financial:

  • many people in need of a home cannot qualify for a mortgage currently
  • many don't have sufficient funds for a down payment
  • many need to build up their bank account before heading back out to the home buyer's arena. 

Geographical:

  • many people and their families are in need of housing while on a temporary or long term job assignment in another area
  • many people are from out of the country on work assignment for a year or more in the US

Personal:

  • Some folks like to get a lay of the land in a new area before putting down roots
  • Some folks prefer a lease to buy option to get a feel for the house before purchasing
  • Some folks just like to change vistas every few years and enjoy moving into a new home without the ties of having to sell first
  • Some folks are in transition through life changes like divorce, death or other family related crisis or changes

Many of these folks are in a great position to lease and have a lot of properties to choose from.  Many home sellers are also offering the option to lease or buy in this market too. As with any property for sale(and a leased property is essentially "for sale" for a time and is making income for the owner) it is imperative to showcase that property for prospective tenants to see themselves in. 

Home Staging for income properties is a must do in today's market.

Utilizing the services of a home stager to showcase these rental properties is a smart move. 

Even leasing furniture for the property from a national rental company and making it a selling point,(when working with a national rental furniture company the  furniture can stay with these properties for as long as the tenant needs it. The lease will just be transferred in the new tenants name after the terms of the original agreement are met) is a wise move. It will assist the prospective tenant to see that their furniture will fit and gives them ideas of what to do with the space. It is the same principal that applies while stage to sell.

I've worked with a few leased properties over the course of the last couple of years and with much success. In the case of one lease &/or buy option, the house sat on the market over 90 days with no offers either way, once staged, after 3 days a Canadian couple on a temporary work assignment in the US saw the property staged and leased it for a 3 year term.

Home staging is a valuable marketing tool for income properties.

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Home Sellers, Realtors, Investors and Landlords, for expert advice on preparing a home for sale or lease contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.

Home Star Staging is here for you North Texas! 

Home Star Staging logo

 


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Recent posts on the 2009 Home Gain Study have made me wonder where the averages of these home improvement costs are coming from and if this is helping the home staging industry reflect the true investment and value of the service we provide. 

Please don't get me wrong, I am thrilled with any reports and statistics that reflect the positive return on investment that we in the industry know that home staging provides. My concern is that a potential client (and this includes Realtors) will see this and think home stagers can provide all their home staging needs for an "average" of $300 and that is simply not going to be true in many cases.

While the study is great in showing the ROI for these "under $5,000" home improvements, many of those listed in the study are actually areas that home stagers would already cover in a home staging consultation. From "lighten and brighten"  to "cleaning and decluttering" these areas are what home stagers would make recommendations on in a home staging consultation and if the $300 average for home staging in the study means a "home staging consultation" then I whole heartedly agree with that.

From the study these were the Top 5 that Realtors recommend based on cost and return on investment (from highest to lowest ROI):

1. Cleaning and de-cluttering ($200 cost / $1,700 price increase / 872% ROI)
2. Home staging ($300 cost / $1,780 price increase / 586% ROI)
3. Lightening and brightening ($230 cost / $1,300 price increase / 572% ROI)
4. Landscaping ($320 cost / $1,500 price increase / 473% ROI)
5. Repairing plumbing ($385 cost / $1,250 price increase / 327% ROI)

Since the study was based on answers given by Realtors, I'm just curious to know what everyone (home stagers in particular) thinks about this average cost for home staging being $300 and if it is truly reflecting the investment and value of the service in it's proper light.  

As one commenter & fellow Texas stager, Michael Fontana, The Stage Coach, made on Marianne Sweet's post on this new study:

"Home Staging covers a broad service area - REAs and Home Stagers define Staging differently."

I have to agree.

But my questions still remain;

  1. Is the average cost of all home staging services truly being reflected properly in this study
  2. Is this specific to a certain level of service?
  3. How is home staging being defined in this study?

Thoughts?

***********************************************************************

For expert advice on preparing a home for sale contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.

Home Star Staging is here for you North Texas! 

Home Star Staging logo

 


By TwitterButtons.com

 

 

 

 

 

 

 
 

   Greetings,  

The RESA-Dallas Chapter is planning another information packed meeting. Many of us are out of touch with how to get the internet working for our businesses, so come learn about how to make it happen.    

How to increase your online presence through Blogging  Dallas Loan Guy

Tom Burris, a mortgage industry professional, has branded himself as The Dallas Loan Guy and is also an Active Rain Ambassador and Rainmaker.  Tom has certainly grown his online presence with blogging and can give us some great tips, especially for those beginners out there who have no idea what a blog is, what it's for and what it can do for our business.  Meet Tom at this month's meeting, as he will be our featured speaker for November.      

 Sweet Basil Restaurant - Dallas, TX
Wednesday, November 18th, 2009
11:30 am to 1:00 pm

17610 Midway Rd.   Ste. 150   Dallas, TX 75287      http://www.sweetbasilitalian.com/default.asp  
 
A $5 fee will apply for non-Dallas Chapter members.  Cash or Check Only.    

NOTE:  Guest attendance is limited to 2 visits. 
If you've previously attended two meetings we invite you to join RESA nationally  and at the November's meeting you'll have the opportunity to join us locally as a RESA-Dallas Chapter member.  

To Join RESA National Click Here 
        

 Please RSVP by Friday November 13th.  

Click on the appropriate link, and send.

 

 

Yes! I will attend this event.

No. I cannot attend this event.

 

 

 

Trick or TWEET! Scare up some Halloween Marketing ideas

I've been a little Halloween loopy today gearing up for a Saturday night Halloween scare fest Peace be with you this Halloweenat the Ottoween house. We like to make the kiddies earn their treats and DARE to come up and get it.  No children are harmed in the process, at least not physically....

For some reason I decided to tweet some thoughts on the Real Estate market to generate some home staging marketing for Halloween.  After all we are home marketers!

Just want to share the tweets below and would love to hear yours too.

Enjoy your Halloween and may your listings not SCARE anyone away!

Happy Halloween!

TRICK OR TWEETS

  • Got a listing whose DOM is DOA? Conjure up a home stager 2 revive the sale.half a minute ago from web
  • Dead listing? Bring new life to your property with the magic touch of a home staging professional | In North Texas www.homestarstaging.com 3 minutes ago from web
  • Take your listing from Haunted to Hallowed! (I'm just getting started...)5 minutes agofrom web 
  • Don't frighten your home buyers away this Halloween. No tricks! Scare up a local Home Staging Professional 2 alleviate everyone's fears!

 

***********************************************************************

For KILLER expert advice on preparing a home for sale contact Home Star Staging, a Plano,TX based Real Estate Staging and Consulting company.

Home Star Staging is here for you North Texas! 

Home Star Staging logo

 


By TwitterButtons.com

 

 

SET YOUR OWN COURSE AND STEER YOUR OWN BOAT. BUILD YOUR OWN UNIQUE INTERNET PRESENCE!

Some great sound advice from Lenn Harley! Reblogging below:

Via Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate:

SET YOUR OWN COURSE AND STEER YOUR OWN BOAT.  BUILD YOUR OWN UNIQUE INTERNET PRESENCE!

Just because it's there doesn't mean it's beneficial to you.  Agent

  • How many contacts have you received in your e-mail box or by telephone from a company who said that they could "put you on page one of Google"? 
  • How many "social media" sites have you joined only to forget your login/password or can't figure out how to navigate?
  • How many lead generation sites have you previewed that are full of non-real estate related ads?
  • How many real estate related web sites/blogs have you reviewed that are so convoluted that you couldn't load a blog post??
  • How many so called real estate related web sites have you joined only to be quickly bombarded by SPAM?
  • How many real estate "Guru"s have you read about who promised to triple your business if you just attend this "FREE" seminar.  BTW, the books and tapes on the table in the back of the room are not "FREE"!!

How many?  Fess up!  How many?? 

DON'T FEEL GUILTY.  Just because it's there doesn't mean it's beneficial to you.

Time has value for real estate practitioners and we need to learn what has been and is profitable for our own businesses. 

Look at the "social media" sites and determine which of them that appear to be beneficial to your business.  If a web site includes a preponderance of non-real estate related pages, posts, etc., it may not be a good use of your time. 

Fact is, our real estate practices are all different and a reflection of our own needs and personalities.  If you are "on the Internet" to generate business only for yourself, one or two networks/blogs/social platforms or web sites may be sufficient to generate more buyer/seller business than you can handle. 

Relo PackageMy business is generating home buyers for my network of Agents/Brokers.  So, I spend a lot more time on the telephone with prospective home buyers, getting relocation packages out (yes, buyers still like to get packages by mail), tweaking web sites, etc. than most agents/brokers.  Years ago when I generated business just for myself, I was on the road most days previewing, showing, managing inspections and settlements.  Today, I'm at my computer most days working hard developing and updating web sites and blogs, speaking with prospective home buyers and making referrals to real estate agents in my network.  Big difference.

If you're working full time and generating a good income, don't worry about what others do.

Success is not always doing what others expect or claim to do. 

Success is earning a decent living doing what you do for your own unique business.Treasure Chest

ACTIVERAIN IS A TREASURE CHEST.  It's probably no secret that I believe ActiveRain to be, in terms of $$$ and time invested, the most cost effective online web site/blog platforms available to real estate practitioners today. 

The ease of use is critical for new members.  The camaraderie, transparancy and personal outreach to all members is unique to ActiveRain.  If you have a question about blogging for your business, just ask.  You'll get answers.

ACTIVERAIN SPEAKS GOOGLE!  The creators of ActiveRain speak Google so you don't have to!  The benefits of the synergy between ActiveRain blog posts and member profiles and Google are unique.  ActiveRain makes Google rank so easy, members benefit just by being here.  How good is that for your business?

I learned this from my server logs and posted about it back on September 26, 2006. 

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, Serving Maryland and Northern Virginia Home Buyers. 

This post inspired by Martha Brown's post about searching for the perfect social media site.

 

CORT Furniture Rental Irving,TX Clearance Center MOVING SALE!

I just received this flyer today from my friend Kathy LaMarr at CORT Furniture Rental.  The CORT Irving,TX location is moving to new digs at Valwood Parkway in Carrollton and is having a clearance center inventory reduction and moving sale.  Lot's a great stuff for any room of the house or office for you, your clients or just updating your inventory. 

Hurry, sale ends October 23rd!!

 

 

Staging your Real Estate Business for Success - Don't miss the RESA-Dallas Chapter October 21st Meeting!

Greetings,  The RESA-Dallas Chapter had a very successful launch in September and we 
look forward to another great meeting!  You won't want to miss this month's information packed discussion.

We are excited to announce that Dan Eason, President of Energized Seller is the featured speaker for our October 21st meetingDan will share information on how to set yourself apart from the competition and stage your real estate business for success! 

Some of you have already joined Dan's site, Energized Seller as professional members and this will be the perfect opportunity for you to meet Dan and put a face to the name.  Dan is working hard to continue to provide value to home sellers and real estate professionals alike.

RESA-Dallas Chapter meetings are open to anyone interested in home staging regardless of affiliation with other organizations; home stagers, Realtors, Investors and trade services we welcome YOU! 

You do not need to be a RESA member to attend!  

Staging Your Business for Success
 
Energized SellerDan Eason is our featured speaker for our October meeting.  Dan is the Founder and President of www.EnergizedSeller.com the website for home selling and home staging tips.  Dan's topic is "Staging Your Business for Success." 

Dan will cover

  •  differentiating yourself from the competition
  •  crafting your marketing message
  •  identifying your target market
  •  spending your marketing time and dollars wisely
  •  and working your plan


Everyone in attendance will receive a free copy of the EnergizedSeller home seller booklet.

 Sweet Basil Restaurant - Dallas, TX
Wednesday, October 21st 2009
11:30 am to 1:00 pm

17610 Midway Rd.   Ste. 150   Dallas, TX 75287      http://www.sweetbasilitalian.com/default.asp   972.733.1500
 
A $5 fee will apply for non-Dallas Chapter members.  Cash or Check Only.         

 Please RSVP by Friday the 16th.  

We have the capacity available for up to 70 Attendees

Click on the appropriate link, and send.

 

 

Yes! I will attend this event.

No. I cannot attend this event.

 

 



 

Collin County Meals on Wheels 2009 Holiday Programs needs your help!

If you'd like to assist a senior citizen this holiday season please read the flyers below to see how you can help the Collin County Meals on Wheels Holiday program this year.  Although the September 30th date has passed (by only one day) for the Harvest Boxes I'm sure they'll be happy to receive your call should you be able to assist any of their programs.

 

Plano East Theatre presents - EAT (It's not about food) - October 8th, 9th, 10th

Plano East Senior High Theatre proudly presents, EAT (It's not about food) (EAT) as the first show of the fall season.  Written by local playwright in residence at the Dallas Children's Theater Linda Daugherty, EAT first debuted at the Dallas Children's Theater in the spring of 2008. 

In a highly relevant, informational and at times, lighthearted drama, EAT uncovers the dangerous and baffling world of eating disorders affecting boys and girls, men and women. Eat explores the causes and warning signals and takes a hard look at the role society, media and pressure for perfection play in the spread of this disease. Woven together in a series of individual stories of young people struggling with the disorder this play for our times is a must see for anyone who wants more information on eating disorders.

EAT will be presented for FREE as a community service to spread the message about eating disorders. 

Ms. Daugherty graciously visited the cast and crew to explain how she came to write EAT, and answer questions the students had about the play.

Dr. Katie Sternweis, who heads up the Intensive Outpatient Program for eating disordered patients at Children's Medical Center Dallas (CMC), also came to Plano East to speak to the cast about eating disorders to give them insight into the disease and offer them answers to the many questions they raised about the disease.  Dr. Sternweis along with other professionals from CMC will be heading up the after show talk backs that will be available to parents, students and teachers at the end of each show.

Opening night is October 8th 7:00 PM. EAT runs through October 9th and 10th at 7 PM each night. On Saturday a 2 PM matinee will be offered as well as the evening show

With the generous assistance of the professionals from Children's Medical Center, educational materials provided by The Elisa Project and the assistance of Dallas Children's Theater, we invite the community to attend this powerful and relevant play.   
 
Date: October 8th, 9th, 10th
 
Time: 7:00 PM each evening with a 2:00 PM Matinee on Saturday and 7:00 show on Saturday as well
 
EVENT:  Free Play. EAT (It's not about Food).   All ages. 
 
Doctors and Professionals from Children's Medical Center Dallas from the Center for Pediatric Psychiatry and Eating Disorders will be on hand after each show for audience talk backs.
 
LOCATION: 
 
Plano East Senior High School Fine Arts Building
3000 Los Rios Blvd.
Plano, TX 75074
 
Contact:  Lisa Hale, Theater Director,               469-752-9247

 

RESA-Dallas Chapter Launch Meeting September 24th, 2009 North Texas Home Stagers, Realtors & RE Pros join us!

The Real Estate Staging Association RESA-Dallas Chapter has formed and we are excited to start our meetings and share our mission with you!

RESA is the only worldwide, non-profit, member governed association open to ALL home stagers regardless of affiliation or training.

We invite YOU to join us this month as we host our first meeting.  Please see details below for more information and feel free to RSVP on this blog or email me at karen@homestarstaging.com

YOU DO NOT NEED TO BE A MEMBER OF RESA TO ATTEND!

Hope to see YOU there!

 DALLAS CHAPTER 

 
 
 Greetings,   The RESA Dallas Chapter is on its way and would like you to be a part of the first official meeting.  Whether you're a builder, Realtor®, stager, or just interested in learning more about Home Staging this is the event for you. 
 

Home Staging, What's in it for you? 
PODS   Regardless of what you already know about Home Staging there's bound to be some questions you'd like answered.  Well, here's the opportunity.  The open forum will allow you to pose a question, verbally or written, and have it answered by the board members.
Learn more about how Home Staging can benefit you, and meet others interested in the industry by joining us for lunch and some Q&A. 

NOTE: CHANGE OF VENUE

Space is limited to 30 guests

PLEASE RSVP by September 21,2009

Sweet Basil logo

Sweet Basil, Italian Restaurant

Thursday September, 24th 2009
11:30 am to 1:00 pm

17610 Midway Road Dallas, TX 

http://www.sweetbasilitalian.com/default.asp

A $5 fee will apply for non-Dallas Chapter members.  Cash or Check Only.      

Please RSVP by clicking on the appropriate links below, and send.

 

 Yes! I will attend this event.

No. I cannot attend this event.

 

 

 

   

 
 
Otto_karen_011 Rainmaker_large

Karen Otto, Home Stager, Plano, TX 469)964-0516 www.homestarstaging.com

Plano, TX

More about me…

Home Star Staging

Office Phone: (469) 964-0516

Email Me

As a North Texas Home Staging Professional this blog is a collection of information, thoughts, stories and ideas on the home staging profession as I personally experience it. I welcome comments and suggestions and hope I may help the home staging and real estate community in some way by my contributions on my blog. I am passionate about educating the public and real estate community on the benefits of home staging.


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