House for Rent - 3665 Single Leaf - High Point, NC 27265 - 02/21/12 09:42 AM
House for Rent - 3665 Single Leaf - High Point, NC 27265
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Branding or Problem Solving? What do Your Customers Care About? - 02/15/12 10:26 AM
Branding or Problem Solving? What do Your Customers Care About?
What’s your definition of success? Do you want to be rich, or do you want to be famous?
Personal promotion is much more expensive and less income producing than finding the needs of your client and meeting those needs. Self-promotion (branding) is difficult, costly and time consuming.
It’s much faster to meet someone’s needs than to build a brand.
Welcome to the New Marketing.
Today’s strategy – tell customers what you can do to solve their problem. Stand out from the competition by filling a need.
McDonalds is not … (7 comments)
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Advertising Clutter – Are You Being Seen? - 02/03/12 11:10 AM
Advertising Clutter – Are You Being Seen?
Five years ago, a customer had to be “touched” 6-7 times with your marketing before they would buy from you, trust you.
Today, with the monumental increase in advertising, a customer has to be touched 12-14 times before they make a buying decision.
What’s caused the huge increase? Naturally, the internet. Internet advertising alone has jumped 6,381% since 1997. More than 6,000 display ads were delivered to U.S. internet users during the 3rd quarter of 2010 and over 5 trillion ads per year.
As a business owner, what does this mean for … (3 comments)
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