A new friend of mine just joined Active Rain. His name is Kody King, and he works for Springwater Capital. He and I recently were in a meeting together and he introduced me to a sales concept that he put together called the Jelly Bean Marketing Plan. It's really very simple, but effective in terms of the way it's designed. And I won't ruin his blog by talking about the details, but if you get a chance, please check out his blog.
Kody King, the Jelly Bean King